When you first start a startup, you don't need to get the word out. You need to get the word *in*. You do not, in the very beginning, need the whole world to know about it. What you need is to find the initial group of early adopters, which you can probably find among your peers.
A11. Really vet your remote and even local people. Everyone has a bio that is “optimized.” Some people’s idea of optimization is more creative than others’. So trust but verify. But once carefully verified, trust and invest in everyone’s growth. #LaunchHour
A9. Remote work is a really great filter for startups because there’s so much to do that micromanagement is not a viable option. You need people on your team who enjoy problem solving innately, and if they flounder or obfuscate, they probably aren’t a great fit. #LaunchHour
A8. When you have a niche, you can find people remotely who are genuinely interested in what you do and have a decent understanding of your users needs and modes. Better that they have an intrinsic sense of product market fit than live nearby. #LaunchHour
A1-3. Natalie Green Tessier, CEO/Founder of BetterBred. We offer DNA-based software to conscientious breeders so they can have healthier purebred puppies. Our team is 100% remote and was prior to the pandemic. #LaunchHour
@JeanKase_TEN@TEN_NY_ORG How lucky am I to be a TEN alum! Amazing good you do for so many hard working entrepreneurs, creating an encouraging culture conducive to success and excellence.
Find a solution for a major problem, they say. At BetterBred, we did that.
We started with dogs, because dogs are cool that way. Plus we saw it coming from a long way off.
But our solutions work for any domestic species. Exciting times.
https://t.co/cAj4eV1jAG