@yourconsumerbro Kinda my point: the liquid is basically the same but the branding is modern & fresh and was getting a new generation of basically diet soda drinkers
If there was any beverage brand that Pepsi could acquire & grow, it should have been Poppi.
Also kinda surprised it hasn't been put into 2 liter, fountain / food service, etc.
Poppi isn't meeting expecations for Pepsi after buying it for $2 bn: "Poppi is underwhelming: Pepsi now expects to pay almost none of the $300 million bonus it promised the sellers if the brand hit its targets" https://t.co/GxRr9JusSI
How many electrolyte bev alc products is too many?
White Claw Maker Enters Hard Sports Drinks with RefreshAde as More Players Join the Field
https://t.co/u8KDoSihap