YouTube is way easier and people overcomplicate it, this is the rule I follow to come up with good titles and concepts
it's the reason our videos get 10x the reach
here's exactly how it works
@JakeFleshner@X founder-led content at #3 is fair today, but it's the only one on this list that compounds. warm intros and events stop the day you stop showing up, a good video keeps sending you intros for years
@ThePakuma disagree a bit. cold email gets you the meeting, content makes them say yes faster. the best early founders do both: outbound for pipeline, content so prospects already trust you before the call
@matchayuma positioning at #1 is so right. most early-stage accounts don't have a posting problem, they have a 'who is this for' problem. fix the profile and every post works harder