So this week @adidas' Global Media Director Simon Peel had some really interesting, important stuff to say about marketing effectiveness & media planning in @MarketingWeekEd.
https://t.co/KTjWHqaXEz
Here's a quick thread pulling apart the most important takeaways:
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For the launch of the @Nike Joyride shoe in #Dubai we created a 4x3 meter #kinetic sculpture of the shoe, bringing to life its innovative new cushioning system, made up of thousands of tiny beads โค๏ธ #creative#experiential#nike
We had some fun with Cornelis Saftleven's sketch of a dodo from 1638, and made it come alive in a Snapchat Lens @SnapLensStudio @lenslist#dodo#history#ar#lens Try it yourself here: https://t.co/tNUpyDn1MV
Check out @Google Search Sounds โค๏ธ we have created together with @72andSunny to celebrate the diversity of young #Germans and to show their search queries through the mix of abstract images and eclectic sounds ๐ง Find out more about the project ๐ฅ https://t.co/7xZUilsRuI
Gold Lion ๐ฆ at @Cannes_Lions goes to Most Dangerous Street, a powerful installation that brings to life the reality of #Chicago gun violence. Big โค๏ธ to @fcbchi and the amazing UNIT9 Team ๐ฅ