@BioLayne That about sums it up.
TONS of other brands impacted too. Consumers end up anxious and misled from fear-bait content given without context.
https://t.co/Kgc5uYJ2vk
@BioLayne Bouchard 1990 shows how wide that range is: 12 pairs of identical twins were overfed the same 1,000 kcal/day for 84 days. Gains ran 4.3 to 13.3 kg, with ~3x more variation between pairs than within them. Same surplus, different results, and genes help explain it. (PMID 2336074)
@BioLayne As far as I understand this isn't accurate. Two identical twins can eat the exact amount of calories every day and differ only in their insulin levels - they will *not* lose the same amount of weight.
So it's not just how much but *what* you eat that matters.
Obesity is unhealthy
Obesity is caused by consuming more calories than expended over time
Genetics, environment, trauma, and upbringing can all impact how well we regulate appetite
This makes some more obese prone than others
Shaming people for obesity isn’t helpful
All these facts can co-exist
Imagine boo hooing getting sued when you’ve straight up made up bullshit that has damaged companies.
I’m not a big LMNT fan, but I for one am glad to see people who are full of shit beginning to experience consequences for their actions
LMNT is suing us and me personally for $255m, for a social media post.
Plus punitive damages, legal fees and other relief.
This is how big food companies can crush a startup
Overpriced and their “sugar free” marketing bothers me since electrolyte research shows they work better when include a small amount of glucose
They act like “sugar free” is a feature, when in reality they are advertising something that makes it less effective
But they aren’t the only ones and no one gives a shit about research anyway
Oat milk, inflammation, and cortisol aren’t why you can’t lose weight
You can’t lose weight because you consume more calories than you expend over a given period of time
I’m not saying you’re lazy. I’m not saying it’s all your fault either. Genetics, trauma, & food environment all make things more difficult to control intake
But we can’t improve things if we don’t live in reality. Delusion helps no one
For anyone feeling bad for Oasis and their founder…
Oasis published incorrect data about lead levels in LMNT
LMNT walked Oasis through the calculations & they agreed he got it wrong
He proceeded to NOT take down the original posts and left them up for MONTHS
Had he removed them immediately after being made aware of his error, I doubt this lawsuit happens
The sequence gives the suit clear merit on core elements. Oasis posted false lead numbers in Dec 2024, privately agreed the correct math with LMNT in Feb 2025, then left the claims and low scores up for 15+ months. That post-knowledge delay supplies the actual-malice showing needed for trade libel and bolsters the defamation plus Lanham Act counts. The $255 m ask is aspirational and still requires proof of specific lost sales, but the falsity and injunction requests rest on solid ground.
You’re making a big assumption. I sued someone for defamation 13 years ago and won, and during that time the dude posted about it constantly, threatened my attorneys, and did pretty much everything an attorney would tell you not to do. I think you underestimate how many mental problems many of these influencers have
@BioLayne I'm starting to believe it's bullshit to get more attention to himself, as he posted this back in August as well. Any attorney would have directed him to stop, especially since (if the lawsuit is real) they are going against Quinn Emanuel. That's not a firm you mess around with.