Brooke Afick

All posts are my own

[Brooke Afick @BizRooke]

Only 48 hours to go, but it’s not too late to make your #event count. This quick guide shares last-minute strategies to turn #expobuzz into real #pipeline. Works for #USBH or any event.
Read now: https://t.co/8wW7nRWAeU

[Brooke Afick @BizRooke]

Check out the latest article: How We Built Sales Pipeline Without a Booth, Budget, or Ads https://t.co/47GN1Rnm6y via @LinkedIn

[Brooke Afick @BizRooke]

Events: High Risk, High Reward
Events are the ultimate marketing gamble—flashy, expensive, full of potential. But without a solid game plan, they’re just a budget-eating monster.
✅Done right: Face-to-face engagement = real ROI.
❌Done wrong: A costly, missed opportunity.
#B2B

[Brooke Afick @BizRooke]

#TotW
Events & expos are flashy, expensive, and full of potential.But without a solid plan, they can quickly turn into a costly mistake. Done right, they drive real ROI through meaningful connections. Done wrong, they’re just another budget drain. Will you max every opportunity?

[Brooke Afick @BizRooke]

Events are a cornerstone of marketing—but what if time’s not on your side?

Our latest case study reveals how teamwork and leadership from a visionary CMO turned last-minute chaos into event success.

Read the full story! 🚀

https://t.co/9krQ975y1C

[Brooke Afick @BizRooke]

#SuccessTips does not hinge on aggressive sales tactics, vomiting information or rattle-off features and benefits. It's about having insightful conversations, understanding needs, and identifying prospects with a genuine fit for your product or service.  Now, go get them!

[Brooke Afick @BizRooke]

#TotW
We've all been there: You have a great booth, a sea of faces, but how can you turn these interactions into actual #leads ? The kind that moves through your sales funnel from #MQL-#SQL and then becomes a happy client.
The answer is simple #leadqualification.

[Brooke Afick @BizRooke]

Just like a detective
𝐀𝐬𝐤 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬: Uncover the needs and challenges. Find the reason they are attending the #EVENT and what problems are they facing?
𝐋𝐢𝐬𝐭𝐞𝐧 𝐚𝐜𝐭𝐢𝐯𝐞𝐥𝐲: Pay close attention to their responses.
𝐐𝐮𝐚𝐥𝐢𝐟𝐲 𝐝𝐨𝐧'𝐭 𝐛𝐨𝐦𝐛𝐚𝐫𝐝

[Brooke Afick @BizRooke]

📣📣📣We're Back with #TotW!
We're diving into 𝐒𝐖𝐀𝐆: 𝐋𝐞𝐬𝐬 𝐢𝐬 𝐌𝐨𝐫𝐞 💫 Forget filling your booth with merchandise! When you're exhibiting, it's about showcasing your expertise, not becoming a freebie store. #ExpoTips #LeadGeneration #startup

[Brooke Afick @BizRooke]

over breakfast or in the elevator and make connections in a more personal, less crowded forum.make connections in a more personal, less crowded forum.

#eventmarketing #b2b #startupfounders

[Brooke Afick @BizRooke]

When you present at an event, consider staying in one of the nicer hotels in the area. That’s where the high-rollers and decision-makers are most likely to be. It may be expensive, but it’ll pay off as you get a chance to rub shoulders with the big guns

[Brooke Afick @BizRooke]

Check out my latest article: Stretching Your Event Budget in an Economic Downturn
https://t.co/ybarPGPGYF via @LinkedIn

[Brooke Afick @BizRooke]

It's time for the BizRock tip of the week!
#Events and #expos are the perfect time to meet all types of people – including your competitors! Don’t be afraid to introduce yourself, get to know them, and learn what they offer. After all, every type of connection has value. #b2b

[Brooke Afick @BizRooke]

When you spot a serious prospect, giving them something is a great way to help them remember you. And something as simple as a bowl of candy will suffice for everybody else.

[Brooke Afick @BizRooke]

It's time for the BizRock tip of the week!
Let’s face it, people love free stuff. Doing giveaways at your booth is a great way to draw passersby in like moths to a complimentary flame.

#ecommercemarketing #B2B #startupfounder

[Brooke Afick @BizRooke]

#successsecrets #eventmarketing #vc #startupfounders #abm #businessadvice #tipoftheweek #aimarketing #saasmarketing #b2bevents #ecommercemarketing #cybermarketing #b2bsales #hitech
#nrf2023 #mwc2023 #rsa #blackhat #nabshow #ibc2023
#euroshop #infosec #sxsw #awsreinvent

[Brooke Afick @BizRooke]

BizRock’s tip of the week for acing #expos & business #events
𝐁𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐞𝐧𝐞𝐫𝐠𝐲! Expos & events are fast-paced. To keep up, you’ve gotta bring high energy, strong people skills and a smile or laugh won’t hurt, either. So make yourself a cup of coffee and get lively.

[Lisa Joy @lisajoynolan]

Go to https://t.co/rKbAnjtt9D to have @RealHughJackman bring your memories alive. This is me in high school. #Reminiscence #HughJackman #RebeccaFerguson

[Reminiscence Film @Reminiscence]

It used to be you couldn't go back again. With a #Reminiscence, time is no longer a one-way stream. To experience a Reminiscence of your own, visit https://t.co/YqHa7Cwi9U

[Brooke Afick @BizRooke]

One of my main intakes in 2020, (btw I am planning to adapt till the end of my time), people cherish how special you made them feel.
2021 let's roll!
#freelancer #BizRock #farewell2020 #workingmom