Not necessarily an unpopular opinion... if you are being honest you will see it. But here goes...
The older generation of music execs, particularly in Nigeria, were uninformed and mostly "stabbing in the dark". When they found what looked like a working formula, they fought to protect it... even if they really didn't know what they were doing.
The current crop of business exes (a large portion) are actually worse. They know exactly what they are doing and are smiling with their peers while ruining them. From execs to lawyers. It's actually concerning to the point that when an artist is about to sign, I just sit with them and their lawyers and ask more questions to ensure what they are asking for is truly them asking or someone just trying to get a commission and put their lives in jeopardy or at least if this is truly what they want. The findings and outcomes have been interesting, to say the least.
My generation and the ones before could definitely have done and should still be doing better... but for people who claim to want to do better by their peers, the things I am seeing and having to step into are actually scary... and those are the ones I am able to do anything about or even know about.
Vindictive. Money driven. Ruthless! Smiling through all of it.
I am actually worried.
THANK YOU 💖💖💖🎊🎊🪇🎶 WAZOBIA FM 📻 @wazobiafmlagos THANK YOU TO THE BEAUTIFUL CHECHE SMITH @chechesmithnation 💖💖💕🎥🎙️🎷🎺🎊🎶 THANK YOU COOL 🆒 FM @coolfmlagos THANK YOU CLOUT AFRICA @cloutafrica 💖💖💖🎺🪇🤲🏾🎊🎷👏🏾💖 THANK YOU SO MUCH
As a Talent Manager, this experience is helping me see the industry from a wider lens, and I’m excited to keep learning, growing, and applying it all in real time.
#CBAforafrica2026
One major mindset shift for me has been realizing even more deeply that behind every mainstream artist, there’s a whole team of hardworking people—the strategists, the creatives, the business minds—who play a huge role in building that success.
At first, I won’t lie, the class structure felt a bit intense 😅 but over time, I got the hang of it, and it’s actually helped improve how I approach my work and stay organized. 👌🏽
One thing I’ve really enjoyed is how practical the learning has been especially diving into music business, publishing, and creative entrepreneurship, with real-life examples that make everything easier to understand and relate to.
MY EXPERIENCE SO FAR SINCE I JOINED THE CREATIVE BUSINESS ACADEMY FOR AFRICA 2026 🤓
First things first I want to say Thank you @GodwinTom and @cbaforafrica for this opportunity.
Joining Creative Business for Africa has honestly been such an eye opening experience so far.