Blend Travel Marketing

Friendly marketers that LOVE helping #tours, #activities & #attractions grow with our unique marketing blend.

We ♥ Great Experiences 🎡🥾🐎🏔️🏄🏽‍♂️🚣🏼‍♂️🚁

[Blend Travel Marketing @BlendTravel]

How does your cancellation policy score on the Cancellation Policy Scorecard? https://t.co/7nMBarH6wt

[Blend Travel Marketing @BlendTravel]

Your old Facebook Ads playbook is dead after Meta Ads rolled out Andromeda. Now you need: 

• A simplified campaign structure
• A LOT more creative (12-20 per campaign)
• Vertical assets
• Some less-polished creative (UGC style)

And while Meta is taking over the targeting, don't let it take over your ads yet. The AI is making too many big mistakes. 

Read more from Zach here: https://t.co/JyZluCKEoY

[Blend Travel Marketing @BlendTravel]

One key to getting more mentions by AI? Having content on YouTube. https://t.co/S65864hfv0

[Blend Travel Marketing @BlendTravel]

Is Viator placing more value on your customer than you are? This 2-minute video might make you rethink your cost of acquisition target. https://t.co/h0jlQLvKED

[Blend Travel Marketing @BlendTravel]

If you think AI has been disruptive already, imagine this: What if a webpage were dynamically created anytime someone had a question? Would anyone want to visit a traditional website? Not according to the 90% of users who preferred the AI-generated page over a traditional site. Google’s launch of Generative UI is certain to be one of the most important inflection points in the evolution of AI and what we think of the web.

Jakob Nielsen's take: "I predict that AI-created UI design will be better than human-created UI design by late 2026, at least for the fairly simple type of design problems tested in the current Google research study." 

We're thinking about what this means for #tourismmarketing websites. Will users arrive at our sites expecting to be able to get a dynamically generated page to answer their question, rather than browsing a made-for-everyone site? 

Google's announcement: https://t.co/bEWQStSHQs

Jakob Nielsen's follow-up: https://t.co/dwaKKbMfo9

[Blend Travel Marketing @BlendTravel]

Google's announcements about the latest in travel planning via Google are worth reading. See their post New ways to play travel with AI in Search (https://t.co/buznuy0sTB), which includes info about Canvas for trip planning, AI-powered flight deals, and agentic bookings. And this presentation at the Phocuswright Conference provides some additional details. https://t.co/HqLh3FRi9d

[Blend Travel Marketing @BlendTravel]

Your old Facebook Ads playbook is dead after Meta Ads rolled out Andromeda. Now you need: 

• A simplified campaign structure
• A LOT more creative (12-20 per campaign)
• Vertical assets
• Some less-polished creative (UGC style)

And while Meta is taking over the targeting, don't let it take over your ads yet. The AI is making too many big mistakes. 

Read more from Zach here: https://t.co/JyZluCKEoY

[Blend Travel Marketing @BlendTravel]

Is Viator placing more value on your customer than you are? This 2-minute video might make you rethink your cost of acquisition target. https://t.co/h0jlQLvKED

[Blend Travel Marketing @BlendTravel]

In this edition of the Blend newsletter: 

• How to adapt to Meta's major changes to Facebook and Instagram Ads. https://t.co/q1q4GwFWyA
• Why your cost of acquisition target might be too low. https://t.co/Lofb1ko31i
• Google's latest announcements carry big implications for travel. 
• How do you score on the cancellation policy scorecard? https://t.co/iBDwbVQozj

See the full newsletter: https://t.co/eKZAKlKtJl

[Blend Travel Marketing @BlendTravel]

A/B testing can provide game-changing insight for your website. See what kind of information it can give you and how it works → https://t.co/tfevdHQ6zj

[Blend Travel Marketing @BlendTravel]

AI-based search is resulting in fewer organic clicks. Learn how this zero-click world is still full of opportunity. 
https://t.co/277eaoerls

[Blend Travel Marketing @BlendTravel]

There are multiple common misconceptions we run into about hiring an agency. In this tip, Sean will walk through these hesitancies and how to approach them. Watch the tip → 

#tourismmarketingquicktip #tourismmarketingtip
https://t.co/dx8JYGvHCp

[Blend Travel Marketing @BlendTravel]

Want to beat the competition? Shop like a customer. Here's how. https://t.co/Tw1aX7B2cd

[Blend Travel Marketing @BlendTravel]

The power of a great photo can do wonders for your business, including establishing credibility, generating excitement, enhancing your brand’s story, and increasing your competitive advantage. Learn if your photos could be doing more for you → 
https://t.co/3rwRdBW0jE

[Blend Travel Marketing @BlendTravel]

The addition of apps such as Expedia and https://t.co/XDpXH7E4GQ to ChatGPT is a good peek into the future of trip planning, but results from our first test were hit-and-miss. For example, when we asked Expedia for a room within walking distance of Madison’s capitol square, one of the results was a nearly 2-hour walk away. It’s not yet possible to book without leaving ChatGPT, but it’s helpful that the user’s preferences (dates, number of people) get passed to the platforms.

https://t.co/ZxIqxEn7Vy

[Blend Travel Marketing @BlendTravel]

Is your website resonating with your target audience? https://t.co/SStauAzsp8 lets you tap into virtual focus groups to evaluate your website. While you could do something similar with most AI chatbots, this tool is purpose-built for website evaluations, saving you the hassle of developing a complex prompt. It’s free for a limited time.

[Blend Travel Marketing @BlendTravel]

If you’re curious how effective your page is along the booking process, a simple funnel exploration in Google Analytics will show you what percentage of people who visit a page eventually make a purchase.

[Blend Travel Marketing @BlendTravel]

What’s your ideal retargeting window for maximum ROI? 3 days? 7 days? 14 days? The Attribution Paths report in Google Analytics 4 (Advertising > Attribution > Attribution Paths) is a great starting point.

[Blend Travel Marketing @BlendTravel]

Don't underestimate the impact of high-quality photography. Learn more about the impact it can make for you → 
https://t.co/3rwRdBW0jE

[Blend Travel Marketing @BlendTravel]

Many destination marketing organizations offer co-op marketing programs that enable tours, activities, and attractions to buy into marketing opportunities at a reduced cost. Sometimes that reduced cost is achieved through matching funds from the DMO. For example, a $4000 display advertising campaign may be boosted to $8000 at no additional cost.