Blend builds and manages ecommerce ad campaigns across all major channels, using AI to create campaigns, optimize budgets, and give AI feedback that scales π§π½
π₯ Co-hosting an hour of EOFY power next Wednesday @ 2-3pm w/ TikTok, Learn Ecommerce & Clever Conversions
We're covering the whole journey...creative, media buying/multi-channel optimisation AND optimising post-click (CRO)
We'll break down what works for you so you can smash the 2nd largest sale period of the year here in Aus π¦
Come along & ask questions π https://t.co/huxrZ30xS9
EOFY is coming up & we're seeing TikTok boom for Blend users...here's some insights we sent out to our merchants:
πΈ Cheapest reach of any channel. TikTok CPMs are about 37% below Facebook and roughly half of Google
π¦ Lowest cost to acquire a customer. Among merchants running TikTok, TikTok delivered the lowest CPA of any channel recently, edging out Facebook and well under Google and Instagram - proving it converts.
π Returns are climbing fast. Among merchants running TikTok, ROAS has significantly grown since March while other channels held flat - a channel maturing, not a seasonal blip.
Properly optimizing spend across channels is key to cheaper acquisition & scale, especially heading into EOFY.
If you're a Blend AI user & want to migrate previous Meta/Google ad creative into TikTok to test OR a store looking to diversify channels with AI optimization - let us know π
Some brands use AI for ad optimization...others use it to find love!
Regardless of the use case, we had fun at Retail Fest between the awesome sessions & asked a few questions about ecommerce and AI.
π¦ Shipped: Creative Upload in Blend MCP
You can now run your ads entirely from Claude, zero time in ads managers.
β Upload creative and launch across any channel without opening a single ad manager.
Meta. Google. TikTok. Microsoft & Pinterest...more on the way π
7 Day Free Trial: https://t.co/4ZUuRaJGFg
π΄ Retail Fest...we'll be back!
Three great days talking to clients, partners & retailers about all things commerce.
We might have snuck in a few freebies and games along the way as well π
π¨ Three new channels just landed in Blend MCP: TikTok, Microsoft, and Pinterest.
You can now analyse and execute across even more channels from a single prompt.
Trying it out? Test these:
β Generate unified reports across channels
β Pause under performers & Scale winners
β Approve and execute - everywhere at once
β Audit your account structure
β Mass launch & edit ads or settings
More channels. One Connector.
π Try it with a 7 Day Free Trial β https://t.co/Y7T6WpzoEW
How are ecommerce founders ACTUALLY using AI day to day??
We sat down with Jack Jeffcoat, Founder of Chookiβs Chicken Salt to get an unfiltered insight into how he's used it to scale & manage the growth of his business.
In under 4 minutes, he shares his secrets on using AI across:
π§ Customer Service
π΅ Ad Management (& his set up for Blend MCP)
βοΏ½οΏ½ Sales
Feature Release: Manage Ads for Multiple Businesses in BlendMCP
π¨ This one is for the agencies, freelancers & house of brands - you can now manage ads across all channels for multiple businesses from one account.
Analyse performance, Automate Reporting & Make Optimizations from Claude in seconds...
π Get Started Free on a 7-Day Free Trial: https://t.co/CBDAaUqL4I
Blend is for brands of ALL sizes βοΈ
Whether you're a small team doing 5 figures or an international brand doing 8, optimizing your budgets to lift performance is always front of mind.
Joyride Jewellery is no different, seeing a 30-40% uplift in CVR by driving ads to the RIGHT people with Blend - we love seeing these wins every day.
πJonathan Lam - Growth Manager at Peach Property has been an early power user of the BlendMCP.
He's been 'saving hours' using it to automate:
- paid reporting
- creative fatigue detection
- feedback loops on ad optimisation opportunities
Control your ad accounts from your AI assistant.
π 7-Day Free Trial: https://t.co/qT5bihyV8v
Poorly built ad MCPs are getting ad accounts banned. Today we launch the solution.
Blend MCP is the first ad MCP that can both analyse and execute across Google and Meta, built with official Meta App Access, Google Partner status, and managed rate limits.
Connect your ad accounts to your AI. Check performance. Make changes. Same conversation.
Free trial: https://t.co/tVYZA6KtD4
π Most brands only focus on optimizing within channels, Blend optimizes across them.
In this clip from the @DTCNewsletter, our Co-founder Dean Krowitz chats with @EricAlanDyck about how Blend uses AI budget optimization to dynamically move spend between Meta, Google, TikTok, YouTube, and more, based on where performance is actually happening.
The result is:
β Less wasted spend
β Faster learning
β Better efficiency with zero manual budget tweaking
You never need to enter an Ad Management Platform again...
Blend AI will launch, optimize and scale your ads while giving you the exact creative feedback you need to iterate and improve.
Ad management just went from hours to minutes, book a demo today π https://t.co/s4pZG6xc5A