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Again, Music of Lukumi Yoruba origin Dominates The Grammys. What Can We Learn From This?
The Grammy nominations for 2025 are out, and once again, as far as Nigeria is concerned, music of Lukumi Yoruba origin has dominated the nominations.
Asake, the rave of the moment, is nominated for the first time, as is Yemi Alade. Omo Baba Olowo earns his second nomination and his arch rival, Wizkid, is also nominated.
Temilade Openiyi, AKA Tems, attempted to steal my sobriquet, Table Shaker, by smashing the table with her three nominations. She is also the first African artist to top the Billboard Hot 100.
Rema and Burna are also nominated. This does not break the pattern because they were nominated based on their strengths as Afrobeats singers. That genre of music is unapologetically Lukumi Yoruba (though it is not impossible that some notorious culture vultures will try to revise the history and lay claim to originating Afrobeats).
We might view these achievements as small things, but we should not underestimate the big differences small things make.
When I first went to school in England, Jamaicans had a reputation for being prejudiced against Africans, especially Nigerians. You meet them, and they just resented you at first sight. It could be a significant culture shock because you expect to be warmly received by your own kind.
At that time, if you wanted to provoke a Jamaican and just any random Afro-Caribbean, you called them an African. They would get angry because, to them, that was an insult.
But all that has changed. I was in Jamaica in September this year, and believe it or not, two of the most popular things in Jamaica are Afrobeats and Nollywood. I did a video with my taxi driver that went viral. The man grows a third leg at the mention of the name of Ini Edo.
I kid you not. Jamaicans actually know more Nigerian artistes than many Nigerian elites.
Over the years, we have spent over a billion dollars trying to rebrand our image. In the twinkling of an eye, Burna Boy, Davido, Asake, Wizkid, and Olamide, amongst others, have done what billions of dollars could not do for Nigeria.
That is why I keep saying that our citadels of learning should endow research to identify why music of Lukumi Yoruba origin is so powerful that it transcends racial and national barriers.
I watched Asake's sold-out concert at the O2 Arena and was so impressed by how down to Earth he is in his raw talent. Down to Earth in the sense that this is a Yoruba boy from the trenches, and he does not attempt to hide that. He is so in your face with his Yoruba-ness, and people worldwide love it.
The crowd at the O2 Arena this past Sunday, September 22, 2024, was multiracial, but the music was unabashedly Yoruba. And much as I was entertained, Asake got me thinking.
Wizkid did it. Multiple times. Davido did it. Many times. And now Asake. Why? How?
There is no need to compete with them. For the sake of the progress of Nigeria and Black Africa, let us cooperate with them and get their secrets of success so we can apply them.
So, again, I call on universities and research institutes to do thorough research into this phenomenon to identify what makes the Nigerian music industry so successful so that already established acts can use that knowledge to further crossover, and young upcoming acts can act on it to make inroads into the music industry globally.
Music is a $5 trillion industry. Let us use what we have to corner at least 10% of that.
It will take Nigeria more than a century to compete with the military-industrial complexes of the Occident and the Orient. But we have a comparative advantage in music, and we can not just compete, we can also dominate.
Reno Omokri
Gospeller. Deep Thinker. #TableShaker. Ruffler of the Feathers of Obidents. #1 Bestselling author of Facts Versus Fiction: The True Story of the Jonathan Years. Hodophile. Hollywood Magazine Humanitarian of the Year, 2019. Business Insider Influencer of the Year 2022.
I don’t support anarchy or a regime change, I subscribe to the fact that the ballot is where to vote( that’s if the elections are free) but look at the posters, the protesters in 2012 said Jonathan must go!
All the people that protested against bad governance in 2012 and can’t speak up today are hypocrites. is Nigeria better today, where are the pastors and professors that condemned Jonathan in 2012
If you want peace, you must have the capacity for war. And show it. Let everybody know it. Use a scapegoat if necessary. You have to understand human nature. People, by nature, will attack anyone who projects weakness and fear those who project overwhelming strength. What you want is to avoid both extremes. You don't want to be too nice and be disrespected and attacked or too vicious as to be feared.
Strike a balance. Project just enough warmth to be loved and enough strength to be respected. And treat people individually. If you notice a little disrespect from someone, it means you have been too warm with them. Withdraw. If you see fear in them, then you have been too hard. Soften. Wealth, power, and fulfilment are attracted to those who know how to balance in the middle of the spectrum.
#RenosNuggets
Fuel was N160.
Dollar was N216.
Bag of rice was N12k.
And Soyinka wasn't pleased and he hit the street.
Now,
Fuel is N690.
Dollar is N1500.
Bag of rice is N60K.
When is Soyinka hitting the streets?
AFRICA LIBERATION: IS IT GAMBIA - O - CLOCK???
On January 30, 2024, something very interesting unfolded quietly in far away Russia, where the foreign ministers of Russia and Gambia held “Security Talks.” They discussed responses to the increasing terrorist threat on the African continent
“Russia and the Gambia have held talks on issues in the Sahara-Sahel region, addressing security concerns in Mali, Burkina Faso, Niger, and Chad,” Russian Foreign Minister Sergey Lavrov announced during a press conference on Tuesday, according to RT.
After talks with Gambian Foreign Minister Mamadou Tangara, Lavrov expressed Russia’s concerns about the rising terrorist threat from jihadist militias, emphasizing how their impact is spreading across West Africa.
“Russia is ready to contribute to the stabilization of the Sahara-Sahel and other parts of the African continent,” he added.
Keep in mind that not long ago, military leaders in Burkina Faso, Mali, and Niger declared their decision to withdraw from the Economic Community of West African States (ECOWAS). There anger? 1. ECOWAS’ biting sanctions that ECOWAS insists must remain in place until Democratic rule returns to the countries in question - something that at this time is next to impossible. 2. ECOWAS’ perceived insensitivity to the countries’ Economic and Security challenges.
It is important to note that the trio of Burkina Faso, Mali and Niger do not have any plan to return to ECOWAS. If anything, they appear to be preparing to receive more flags into their basket of dissenters. This is why all eyes are on The Gambia.
At the bilateral meeting, Russia and the Gambia solidified their diplomatic ties by signing a memorandum on inter-Ministry of Foreign Affairs consultations, as reported by TASS.
Lavrov revealed that Russian representatives would serve as observers at the Organization of Islamic Cooperation (OIC) summit scheduled for May in Banjul, the Gambia.
To understand how huge this is, let’s take a quick trip into the past. Yahya Jammeh was the president of The Gambia for about 22 years and round about 2016, as general elections approached in that country, we began hearing news that there was a massive western gang up against Jammeh and that his replacement was already on ground, in the person of Adamah Barrow, the current Gambian president.
Until that year, 2016, Gambian elections in the 22 years that Jammeh had ruled the country, were mere formalities, because the whole country knew Jammeh was always gonna win. No one in the west ever complained. But suddenly, they wanted him out.
So when election happened and it was announced that Bareow had won, Jammeh initially conceded but later took back his concession and vowed not to leave power until the courts had verified the results, because according to him, there were some high powered, externally Engineered electoral manipulations against him.
Expectedly, the west began mounting pressure on him to leave power. He refused, so the west sent in ECOWAS to do the job for them, just like they did recently in the case of Niger, which didn’t age well. And indeed, ECOWAS showed up in The Gambia without delay & flexed muscles. In no time, Jammeh was pressured to leave power and get out of the country. He did! And Barrow was sworn in, and everybody was happy.
Not long after he fled GAMBIA, Jammeh broke his silence and explained that he was suddenly marked “Public Enemy #1” because he challenged western corporations who were intent on taking natural resources from GAMBIA and giving the country only 5% in Royalty! When Jammeh challenged them on the paltry 5% Royalty, they reportedly told him that he should be happy he was being offered 5%, because according to them, Gambia would be the 2nd African country ever to be offered 5% Royalty on their natural resources, saying the rest all get between 3 & 4%, including the “Giant of AFRICA,” that’s if they still get anything at all, the way things are right now.