@TrendingEx Companies like Moniepoint shouldn’t just recruit—they should build talent. If 500 roles are unfilled, that’s a strong signal to invest in training—not just hiring.
I’ve tasted freelance platforms…
I’ve tasted job boards…
I highly recommend social media! Why? Opportunities are everywhere👏🏾🥹. Please talk about your skills. What do you do for a living?
I’m Ronald PM/Product marketing manager. You?
PRO TIP: Use paid reach to test different content types and audiences. Once you find what resonates, double down on organic efforts for those successful themes! 💡
#growthtip#naijatwitter#tech
So, which should a small business focus on?
The answer: BOTH! 🤝
Build your foundation with organic. Create valuable content to nurture a loyal community. Amplify with paid use targeted ads to accelerate growth, reach new audiences, and boost high-performing organic content.
Cons of Paid Reach:
❌ Cost: Can become expensive, especially for competitive audiences.
❌ Ad Fatigue: Audiences can tune out if ads are repetitive or irrelevant.
❌ Less Authentic: Some users are wary of sponsored content, potentially leading to lower engagement quality.
Pros of Paid Reach:
✅ Instant Visibility
✅ Precise Targeting: Reach specific demographics, interests, and behaviors.
✅ Scalability: Easily increase your reach by increasing your budget.
✅ Measurable ROI: Detailed analytics show exactly how your ad spend is performing.
Cons of Organic Reach:
Slow Growth: Takes significant time and effort to see substantial results.
Algorithm Dependent: Social media algorithms can limit visibility, making it harder to reach a large audience.
Unpredictable: No guarantee of consistent reach or engagement.
#fyp
The Pros of Organic Reach:
✅ Cost-Effective: It's free!
✅ Authenticity: Builds genuine relationships and trust with your audience.
✅ Long-Term Value: Establishes a loyal community for your brand.
✅ SEO Benefits: Strong organic presence can boost search rankings.
#viral
What is Organic Reach?
This is the number of unique users who see your content without you paying for its distribution. Think of it as earned visibility through great content, hashtags, and audience interaction. It's the OG way to grow! 📈 #OrganicReach#ContentMarketing