Bob Scheier

Veteran IT trade journalist now providing content marketing, lead generation for the information technology industry.

[Turn PA Blue @LetsTurnPABlue]

To win PA again, we need to organize year-round. That’s why we’re investing in 10 critical local Democratic committees across the state. Our goal was $10K for these 10 counties, but we just beat that. Let’s double it and get to $20K!

Donate here 👉 https://t.co/1ZKixt8IXE

[Bob Scheier @BobScheier]

Amen to that -- c'mon folks, we're all out of our comfort zone ANYWAY with the country on the brink of fascism. We have four more months before the train leaves the station for another four years.

[PA Democratic Party @PADemParty]

Dialing strangers is nervewracking.

But four more years of GOP leadership? That’s flat terrifying.

We’ll win thanks to Caroline and all the brave phone bank fighters leading us #BackToBluePA.

[Make the Road PA🦋 @MakeTheRoadPA]

@BellandEvans Essential workers are getting sick and dying at meat plants across the country. We won’t let any more @BellAndEvans workers be the victims of another #COVID19 hot spot. B&E must act now to protect their workers! #TheExcellentCOVID #PandemicPoultry

[Bob Scheier @BobScheier]

@ProgressNowAZ @Gomez_Alex07 @nytimes @LUCHA_AZ We are Swing Left Greater Boston are working to help Latino organizations flip Pennsylvania blue in 2020. We're looking for partner with Boston-area Latino organizations but having trouble finding partners. Any suggestions?

[Bob Scheier @BobScheier]

Scared to share details of your processes and methodologies because "our customers won't need us?" Don't be. Read three reasons why hiding your insights hurts you. https://t.co/LwhLEsVoGk

[Bob Scheier @BobScheier]

#Red Hat Summit wins partnership with #Microsoft, showcases b https://t.co/IFbcLdEdjy ig workloads on #open source and its upcoming acquisition by #IBM. Next frontiers include #automated infrastructure and easier to use #management tools. #Open Shift.

[Bob Scheier @BobScheier]

As it preps for acquisition by #IBM #Red Hat gets some love from #Microsoft and showcases mission-critical workloads running on #OpenShift. Up next: automated and easier to use management tools. https://t.co/cf9y6G6gVN

[Bob Scheier @BobScheier]

Your client wants you tell a compelling story about how AI enhances their security solution. Seven key questions to make sure they -- and you -- can back up their claims. https://t.co/8n421P7Jxm

[Bob Scheier @BobScheier]

Seems like every year another https://t.co/X7NUf3ivjG survey tells us how poorly our content plays with buyers. But we keep making the same mistakes. Check out this Forrester survey, my ideas for improvement and LMK what I'm missing. #IT content marketing

[Bob Scheier @BobScheier]

Once again, buyers say much of the marketing content they get isn't useful. Does this square with your experience? What are we doing wrong and how can we fix it? https://t.co/tN7carKWDd #IT content marketing. #quality of marketing content #case studies #thought leadership

[Bob Scheier @BobScheier]

Buyers told Forrester more than half of marketing content is junk. What they don't like and three possible roads to improvement. https://t.co/9xaL2jMYn7 #content marketing #It content marketing.

[Bob Scheier @BobScheier]

@Dbetras Bob Scheier again, ex-reporter, now marketing writer hoping to connect re: winning over Trump voters with a mainstream economic message. Sorry we didn't connect earlier this month. LMK a good time to call and a number to call you at if you'd like to chat. Thanks much.

Bob

[Bob Scheier @BobScheier]

@chen_mingi Thanks so much!

[Bob Scheier @BobScheier]

How do you play it snarky (putting some edge in your content) without alienating potential buyers? A "Devil's Dictionary" lets you skewer industry buzzwords while protecting the guilty. #IT content marketing https://t.co/dZiLZozrYI

[Bob Scheier @BobScheier]

@Dbetras Any particular time good? LMK and thanks. Can be reached directly at [email protected] as well.

[Bob Scheier @BobScheier]

@Dbetras Hello David. Are there any strong candidates in swing states and/or think tanks/advocacy groups I could help reach out to voters with your strong message of economic populism? Believe in what you say and want to support. Thanks for being a beacon of hope.

[Bob Scheier @BobScheier]

@RichTatum As a writer, I'll say "amen" to that. Clients need to spend so much time on SEO, templates and version control the actual content can become an afterthought.

[Bob Scheier @BobScheier]

How do you put attitude in your #content marketing while protecting the innocent (or guilty?) Try a "Devil's Dictionary" like this example from the #software development world. #IT content marketing. https://t.co/6L5kIaW1GB

[Bob Scheier @BobScheier]

Don't dilute your messaging by mixing different fl https://t.co/cIz7Zux5We avors of #transformation. A guide to four common #transformation models and messaging tips for each.