John Bonini

Founder at Content Brands | Dad x5 | Shoots 85% from the free throw line

[John Bonini @Bonini84]

Last week I announced that after 6 years at Databox, I’m leaving to go full-time on consulting and creating under the Good Content brand.

Helping build brands, audiences, and businesses through content marketing has been the thing I’ve enjoyed most over the 12+ years I’ve been in this industry.

Going FT on this will allow me to spend more time on the things I’m best at and enjoy working on the most.

At Databox, I was able to work with Peter Caputa to build out the marketing function from scratch. They were just 300k ARR when I joined and focused on getting to profitability and growing profitably. We couldn’t rely on big spending to grow. Content *had* to work. For someone like me, it was a dream scenario.

I’m grateful for that experience, opportunity, and ultimately what we were able to accomplish over that time.

Now, I’m helping other companies do the same.

I've had a lot of great conversations with brands over the last week that have me excited.

Content is even more splintered and siloed right now.

Brands are investing in different mediums and have separate editorials for their blog, podcast, video, social, etc., and very little connective tissue between them to help communicate their message and build an audience.

They know that.

In some of my early conversations, I’m hearing similar concerns––companies are seeing diminished returns from SEO, have concerns about the impact of AI, are over-reliant on one channel, and feel they lack a strong POV and brand in the market.

This is my wheelhouse and where I’m best positioned to help.

I’ve built out a framework to help other companies build Content Brands. Content Brands are brands that create content so good that they inspire brand loyalty from those ready to buy now as well as those who may never buy from them.

In a world of transactional content (click this link, visit this page, download this ebook), Content Brands are the ones that get ahead.

I’ll be sharing plenty more on this in the days and weeks to come.

[John Bonini @Bonini84]

@NBATHERUN Is this really online only? No local multi player with your friends/family in the room with you? Massive oversight.

[John Bonini @Bonini84]

@NBATHERUN @NBA Will we be able to play friends locally? Or only online gameplay?

[John Bonini @Bonini84]

@pamsson I thought the same thing lol. What are we doing?

[John Bonini @Bonini84]

@SharpStats17 Batting title and 50+ homers in the same season.

Jimmie Foxx in 1938
Mickey Mantle in 1956
Aaron Judge in 2025?

[John Bonini @Bonini84]

@Jomboy_ @TalkinYanks how many players have won the batting title while hitting 50 or more homers?

The only case I could find was Mickey Mantle in 1956.

Why is no one talking about this when it comes to Judge’s case for MVP?!

[John Bonini @Bonini84]

@SharpStats17 you might know?

[John Bonini @Bonini84]

@AmandaMGoetz I hear you. But if they *don't* do evaluations, you'll get a few hyper-competitive parents that stack their teams and it ruins it for the majority of other kids. Unbalanced teams are even more of a fun and confidence killer from my experience.

[John Bonini @Bonini84]

@mattjbonini @gothamsports @YESNetwork I reported this same issue a month ago and then again this week — still no solution or follow up from their “escalations team” whatsoever.

Unreal.

[John Bonini @Bonini84]

@Keith_McPherson To be fair, Cohen probably included this in the contract, too 😂

[John Bonini @Bonini84]

@Bckroad_1 @Christian_NYYST Then I'm sure you can also see the irony in how obsessing over *when* flowers are handed out is little brother behavior. Truly.

[John Bonini @Bonini84]

@Bckroad_1 @Christian_NYYST lol sure

[John Bonini @Bonini84]

@Bckroad_1 @Christian_NYYST That's not the full broadcast. The YES crew talks for about 10 minutes leading into this abrupt cut you shared.

Cashman is already in his seat in this clip. It's missing the whole beginning where everyone walks in.

[John Bonini @Bonini84]

@Bckroad_1 @Christian_NYYST The photo evidence provided going back 16 years says otherwise.

This is a non story.

[John Bonini @Bonini84]

@Bckroad_1 @Christian_NYYST So they never made a show of it because you never noticed?

As someone that’s been watching intro pressers for the Yankees for 25 years, they’ve always done it this exact same way.

The flowers. The “welcome to the family” line. In front of the cameras. Every time.

[John Bonini @Bonini84]

@pamsson This, basically…

[John Bonini @Bonini84]

Still "just the Mets."

Go Yankees.

[John Bonini @Bonini84]

@MaxMannis That Sanchez and Torres didn’t develop into perennial all stars and bonafide superstars to help Judge carry the torch.

[John Bonini @Bonini84]

@AmandaMGoetz “Lie next time.” Really?

My wife and I have always refused to lie about our kids being sick. Not something to lie/joke about.

[John Bonini @Bonini84]

@amandanat #5 is key. Do it for yourself.

I find I lose interest when it feels like I’m doing it for social.