Mohammed Khafagy

miami's biggest honey pack slinger Free Webinar Master class December 3rd ⬇️

[Mohammed Khafagy @BrandBuiltCEO]

what i actually sacrificed to make $1m/month:

netflix: $15/month
going out fridays: $200/week
uber eats: $500/month
video games: 20 hours/week
sleeping past 8am: 2 hours/day

that's it

saved me:
$715/month cash
30 hours/week time

$8,580/year
1,560 hours/year

put all of it into the business

you mfs act like success requires monk mode
living in a cave
eating rice and beans
no human contact

nah

i still went to gym
still had sex
still saw family
still watched ufc

just cut the obvious bullshit

but everyone wants to romanticize it
"i gave up EVERYTHING"

no you didn't
you gave up netflix
calm down

the sacrifice narrative is cope for people who failed
"i sacrificed so much and still didn't make it"

you sacrificed wrong shit
or you're lying
probably both

success is boringly simple:
work instead of netflix
save instead of spend
focus instead of scroll

but that doesn't sound heroic enough
so everyone pretends it's harder

it's not
you're just soft

[Jawad.Ecom @EcomJawad]

🚨@Shopify just KILLED my business. 🚨

They're holding €39,311 of MY money hostage until September 2026.

→ 3,162 orders delivered
→ 0.15% chargeback rate (6x BELOW industry "high risk")
→ Every proof submitted
→ Every customer happy

Their answer? "Final decision." No human. No reason. No recourse.
Meanwhile: my suppliers unpaid. My employees unpaid. My ads off. My stock frozen. A clean, profitable business — destroyed in 48 hours by an algorithm.

🇫🇷 @Shopify vient de TUER mon entreprise.
39 311€ de MON argent retenus en otage jusqu'en septembre 2026. 3 162 commandes, 0,15% de litiges, tous les justificatifs fournis. Réponse : « décision finale ». Aucun humain. Aucune explication. Aucun recours.
This is happening to thousands of merchants. It needs to stop.
@tobi @Shopify @harleyf — review my case. With a human. Now.
If you read this: TAG @Shopify @ShopifySupport
RT this. Save a business. 🙏
#Shopify #ShopifyPayments #ShopifyHolding

[Mohammed Khafagy @BrandBuiltCEO]

What a time to be alive. No one's doing shit anymore. Everybody's just out here tokenmaxing and LARPing around the world. When I started this three years ago, everything was done manually by hand, and any little landing page will cost you $2,000 to $3,000. Now you don't even have to type anymore.

For the love of God, do yourself and your family a favor and learn Claude Code. Not learning Claude Code right now is like not buying Bitcoin back in 2010.

[Shaun Eng @shauneng]

Evolve bro hired a full creative team a month ago. 200 ads/month. More volume than ever. But nothing was working.

He cut it down to 2-3 ads per day. Went back to making creatives himself. Focused on creative intent.

Went from $54k/day to $109k/day in 4 days.

Less volume. More intent. Winners started coming.

90% of you outsource your zone of genius the moment you start scaling.
That's the thing that scaled you in the first place.

Don't erode your edge.

If you want in, Evolve price goes up Monday.

[Mohammed Khafagy @BrandBuiltCEO]

@ExitLiqCapital Up next: buying a tesla

[oliverb @oliverbrocato]

My life and business are fully merged

A call from a buddy could be:

> A 7-fig deal getting sent over
> A girl ghosted him again
> Another Gen Z SaaS getting acquired
> Plans to grab drinks tn

Every conversation has the potential to either make me $100k on the spot or send me into a spiral

U never really know what ur about to pick up

[Karlo @karlocreates]

You could connect Claude to Figma 8 months ago, but results were pretty underwhelming

We can now vibe code static ads and landing pages using Claude Code, build workflows to make mass static ad iterations, and probably more than that

Very exciting times

[eddie @eduardbeschea]

❗️Shopify is playing pranks on its merchants again.

It's automatically limiting the data it shares back via ANY of your pixels, including the one from Meta, which means your ads won't be able to optimize efficiently.

To prevent that...

Go to Customer events (search for it in the search bar at the top).

Then switch every value in the data column to Always on.

Do this on all your stores now.

[Mohammed Khafagy @BrandBuiltCEO]

Your ancestors survived plagues, wars, and slavery

Just for you to get depressed because a girl didn't text back

You are the weak link in the bloodline

Tighten the fuck up

Genetic failure ass nigga

[Mohammed Khafagy @BrandBuiltCEO]

Someone is making $175k/year selling fake "celebrity endorsements" that are legally untouchable…

Here's the loophole:

It's illegal to say "Kim Kardashian uses our product" if she doesn't

But it's NOT illegal to say "Products like ours are used by celebrities like Kim Kardashian"

See the difference? The first is a false endorsement. The second is a true statement about a category

These guys have built a whole system around exploiting this:

They create ads showing celebrity photos with carefully worded captions:

"The skincare secret A-list celebrities swear by"
"The same technology used by Hollywood's elite"
"Why celebrities choose products like [Brand]"

Never claims the celebrity uses THIS product. Just implies it heavily

They also create fake "paparazzi style" photos

Hire models who vaguely resemble celebrities. Photograph them from far away, grainy quality, "candid" style. Using the product

The photos are real (of the model). The implication is fake (that it's a celebrity). But nothing explicitly stated is untrue

Legal has reviewed these. Celebrities have sent cease and desists. Nothing sticks because technically no false claim was made

One client using this method increased conversion rate by 340%

Customers genuinely believe celebrities use the product. The product page just... lets them believe that

Some brands have been running these "implied endorsements" for 3+ years. Exposed multiple times on Reddit and Twitter. Still running. Still legal. Still printing

When you see "Celebrity Approved" or "A-List Favourite" on products, there's a 90% chance it's this exact method

Implied endorsement method = $$$

[Mohammed Khafagy @BrandBuiltCEO]

If you cheat on a good woman with a dusty hoe

You didn't win

You traded a diamond for a rock because the rock was shiny

Now you stuck with a rock and child support

Flintstones ass nigga

[Mohammed Khafagy @BrandBuiltCEO]

There's a network making $3M/year running fake "government grant" funnels that capture competitor customer data…

Here's the operation:

They run ads on Facebook and TikTok:

"New 2025 Small Business Grant - Up to $50,000 Available - Check Eligibility"

The ad targets entrepreneurs, ecom owners, small business people. Exactly the customer base their clients want to reach

Landing page looks official. Government-ish colours. Eagle logos. Fine print everywhere. Feels legitimate

To "check eligibility" you fill out a form:
- Business name
- Revenue
- Industry/niche
- Email
- Phone
- Business challenges

There is no grant. Never was

But now they have a database of:
- Verified business owners
- Exact revenue figures
- What niche they're in
- What problems they're facing

This data is worth gold

They sell it segmented:
- "2,340 supplement brand owners doing $50k-200k/month struggling with ad costs" - $25,000
- "890 coaching businesses under $10k/month looking for funding" - $8,000
- "4,100 ecom owners who listed 'competition' as main challenge" - $40,000

The competitors buying these lists know exactly who to target, what they're struggling with, and how much they're making

Some buyers use it for ads. Some use it for cold outreach. Some use it for market research

One "grant" funnel collected 34,000 submissions last year. That's potentially $500k+ in data value from one fake government program

When people complain, the site just says "unfortunately you weren't selected for this round of funding"

Technically never promised anything

Grant harvesting method = $$$

[Mohammed Khafagy @BrandBuiltCEO]

If you drive a car that is louder than your bank account

You are the problem

We hear you coming from a mile away

But we know you can't afford the gas to get back home

Cars 2 ass nigga

[Mohammed Khafagy @BrandBuiltCEO]

Someone is making $85k/month running fake "coupon code" sites that install tracking malware on competitors' customers…

Here's the method:

He creates sites for popular ecom brands: "[BrandName]https://t.co/LqkcSGtXlB" or "[Brand]https://t.co/xEeCuWdISC"

When customers google "[Brand] coupon code" they find his site

The site looks helpful. Lists of codes. Some work, most are expired. Standard coupon site stuff

But here's the actual play:

To "unlock" the best codes, visitors have to install a browser extension

The extension does show coupon codes. It works. Customers think it's useful

What it also does:
- Tracks every website they visit
- Records what they add to cart on competitor sites
- Captures email addresses from form fills
- Monitors purchase behaviour across all ecom

He's building a database of exactly what customers buy, where they shop, and how much they spend

This data gets sold to:
- Competing brands who want to target those exact customers
- Ad agencies who need purchase behaviour data
- Retargeting platforms
- Anyone who'll pay

The extension has 47,000 active users across 12 different "coupon" brands

That's 47,000 people whose entire shopping behaviour is being monitored and sold

Average revenue per tracked user: $15-40/year

Chrome has removed the extension twice. He just renames it and republishes. Takes 2 weeks to get back to the same install numbers

The customers have no idea. They think they're saving 10% on orders. They're actually the product being sold

Coupon trojan method = $$$

[Mohammed Khafagy @BrandBuiltCEO]

There are marketers running "cancel campaigns" where they manufacture outrage against competitors to get them deplatformed…

Here's the playbook:

Client pays $20-50k to "remove" a competitor from the market

The team goes to work:

Step 1: Dig through every piece of content the competitor has ever posted. Tweets from 2014. Old YouTube videos. Deleted Instagram posts. Everything is archived somewhere

Step 2: Find or manufacture controversy. Old joke that's "problematic" now. Screenshot that can be taken out of context. Business practice that sounds bad when framed wrong

Step 3: Create burner accounts and start posting. Not just one post. Coordinated campaigns across Twitter, TikTok, Reddit. All appearing organic

"Just found out [Competitor] said THIS in 2016... why is nobody talking about this?"

Step 4: Get micro-influencers to pick it up. Pay them through third parties so there's no connection. They don't know they're being used

Step 5: Contact journalists. "Hey, have you seen what's happening with [Competitor]? Might be a story there"

Once it hits a certain threshold, it becomes self-sustaining. Real people pile on. Real journalists cover it. Real consequences happen

One campaign got a competitor's YouTube channel demonetised. Another got someone kicked off Amazon. Another resulted in a brand losing their Shopify Payments

The competitor never knows it was a paid hit. They think they just got "cancelled" organically

Total time from payment to deplatforming: Usually 2-6 weeks

The really fucked up part? Some of these services are run by people who publicly tweet about "ethics" and "authenticity"

Different rules for different people

Manufactured cancellation method = $$$

[Mohammed Khafagy @BrandBuiltCEO]

If you get paid on Friday and you're broke by Monday

You don't have an income problem

You have an IQ problem

You spent 2 weeks of work on 2 days of fun

Patrick Star ass nigga

[Mohammed Khafagy @BrandBuiltCEO]

There's a guy making $200k/year selling "pre-verified" Stripe and PayPal accounts to people who've been banned…

Here's the underground economy:

When you get banned from Stripe or PayPal, you're done. They blacklist your SSN, your address, your bank accounts. You can't just make a new account

Unless you buy one from this guy

He recruits homeless people, addicts, and college kids who need quick cash. Pays them $200-500 to:
- Open a business bank account in their name
- Register an LLC
- Create a Stripe/PayPal merchant account
- Verify everything with their real documents

Then he sells the fully verified account for $2,000-5,000

The banned business owner gets a clean account they can process payments through. The original person who opened it gets their $500 and disappears

He's got a network of 40+ "account openers" across different states. Different banks. Different addresses. Impossible to connect

When (not if) the account gets flagged and shut down, the buyer just purchases another one. The guy who opened it has no assets to seize and doesn't care about their credit score

Some of his buyers have gone through 8-10 accounts in a year. They budget for it. $30-50k/year in "payment processing costs"

The people getting caught aren't him. It's the homeless guy who opened the account and has no idea what happened

He's been running this for 3 years. Processed over $40M through accounts he's sold. Never been charged with anything because he never directly touches the money

Just connects buyers with sellers and takes a cut

Shadow banking method = $$$

[Mohammed Khafagy @BrandBuiltCEO]

Niggas really hate on billionaires

While typing on an iPhone, ordering from Amazon, posting on X

You are funding the niggas you hate

You are the customer

Dora the Explorer ass nigga

[Mohammed Khafagy @BrandBuiltCEO]

There are guys making $50k/month creating fake "product safety recall" alerts to tank competitor sales overnight…

Here's the operation:

They create official-looking consumer safety websites. Names like "ProductSafetyAlert" or "ConsumerRecallWatch"

When a client pays them, they publish a fake recall notice:

"URGENT: [Competitor Product] Recalled Due to Contamination Concerns - Check Your Batch Number"

The article includes:
- Fake FDA reference numbers
- Made up batch numbers that cover 90% of products sold
- Stock photos of "affected products"
- A form to "check if your product is affected"

They then run Facebook ads targeting people who've shown interest in that product category

The ads say: "Did you buy [Product]? Check if your batch has been recalled"

Customers panic. They throw away perfectly good products. They demand refunds. They leave angry reviews. They post warnings in Facebook groups

By the time the real brand issues a statement saying there's no recall, thousands of customers have already returned products and trashed the brand online

One fake recall campaign against a supplement company resulted in:
- 4,200 refund requests in 72 hours
- 340+ negative reviews mentioning "recall"
- 67% drop in sales for 3 weeks
- $890k estimated damage

The brand tried to find who did it. Couldn't trace it. The websites were registered anonymously. The ads were run through burned accounts

Cost to the competitor who ordered the attack? $8,000

Return on investment for destroying a rival? Immeasurable

This is corporate terrorism disguised as consumer safety

Fake recall method = $$$

[Mohammed Khafagy @BrandBuiltCEO]

If you have a dream but you sleep until 11 AM

That shit ain't a dream, it's a fantasy

Dreams require waking the fuck up

You just like sleeping

Sleeping Beauty ass nigga

[Mohammed Khafagy @BrandBuiltCEO]

Someone is making $430k/year running fake "class action lawsuit" pages to harvest customer data from competitors…

Genuinely evil. Here's how it works:

He monitors ecom brands for any negative press. Product recall. Bad review going viral. Customer complaint on Twitter. Anything

Within 24 hours, he launches a website:

"[Brand Name] Class Action Lawsuit - Were You Affected? Submit Your Claim"

The site looks like a legitimate law firm. Professional design. Legal jargon. Privacy policy. The works

Angry customers find it when they google "[Brand] lawsuit" or "[Brand] scam"

They fill out a form with:
- Full name
- Email
- Phone number
- What they purchased
- Their complaint

There is no lawsuit. There is no law firm. It's just a data harvesting operation

Here's what he does with the data:

1) Sells the leads to competitors. "Here's 3,000 people who hate [Brand] and just bought in your niche last month." Worth $15-40 per lead

2) Runs his own offers to the list. These are proven buyers who are emotional and angry. They convert like crazy on "alternatives"

3) Some he sells to actual lawyers who might start real lawsuits. If a real case happens, he gets referral fees

One fake lawsuit page for a supplement brand collected 14,000 submissions in 6 weeks

That's potentially $200k+ in lead value from one page targeting one competitor

He's running these for 30+ brands simultaneously. Just waits for negative news and pounces

The targeted brands can't do anything because technically it's not illegal to ask if people are interested in a lawsuit. The site never claims a lawsuit EXISTS

Just implies one might

Lawsuit harvesting method = $$$