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“Just Do It” – Nike
Nike’s slogan “Just Do It” has an origin story that’s as surprising as it is powerful. It was coined in 1988 by Dan Wieden of Wieden+Kennedy, inspired by the last words of a convicted murderer 🧵👇
The results? Nike’s revenue skyrocketed from $877 million in 1988 to $9.2 billion by 1998. Nearly four decades later, the slogan remains a cultural phenomenon.