Brand Olympics

A resource for keeping tabs on how brands activate around the Olympic Games. Brought to you by @OrigamiLogic

[Brand Olympics @BrandOlympics]

Since March we've tracked Olympics-related social activity of 40 brands. Now that it's over, it's time for results: https://t.co/4ie48qOSr7

[Brand Olympics @BrandOlympics]

According to research: Emotional ads are prompting viewers to pick up their mobile device to search & share content. https://t.co/jouVA1VdJH

[Brand Olympics @BrandOlympics]

Update: @RalphLauren joins @SpeedoUSA in dropping @RyanLochte. https://t.co/Fh7mPmctJP

[Brand Olympics @BrandOlympics]

Proof you should never lie to your mom. @RyanLochte is dropped by @SpeedoUSA

[Brand Olympics @BrandOlympics]

Proof you should never lie to your mom. @RyanLochte is dropped by @SpeedoUSA

[Brand Olympics @BrandOlympics]

The back story behind @Nike's very successful Unlimited campaign... https://t.co/0LSKQpWNil

[ADWEEK @Adweek]

Q&A: @Nike's CMO on the brand's Olympics campaign highlighting all kinds of athletes - https://t.co/fjZvZQHhWj

[Brand Olympics @BrandOlympics]

For some brands like @ProcterGamble @Crest, leveraging the Olympics keeps on going after the torch is extinguished
https://t.co/y2O71XxNLn

[Brand Olympics @BrandOlympics]

Can you guess? @GilletteVenus & .@gabrielledoug post the same video on @instagram - which one gets 2mill more likes? https://t.co/WnpKTbXKrG

[Brand Olympics @BrandOlympics]

How to reach global audiences during this year's Olympic Games (even if you aren't an official sponsor) https://t.co/OCsoh7x5af

[Brand Olympics @BrandOlympics]

Who needs sponsorship, #Rule40, or brand-name athletes? This Olympics-themed video from @Hyundai has over 50M views! https://t.co/QZNqgll0rD

[Brand Olympics @BrandOlympics]

Your Daily Routine vs. U.S. Champion Gabby Douglas’s Daily Routine // Presented by @BuzzFeed & @GilletteVenus https://t.co/IL5YMXQ6fL

[Brand Olympics @BrandOlympics]

so cool #TeamVisa. #refugeeswelcome https://t.co/gRUenV1TfL

[Brand Olympics @BrandOlympics]

How Olympic Non-Sponsors (like @UnderArmour @speedo @GoPro) Are Taking Advantage of #Rule40 https://t.co/jRIkOAH5fJ

[Brand Olympics @BrandOlympics]

Data from @OrigamiLogic has @Nike @adidas and @omegawatches leading the pack in the Olympics social marketing event https://t.co/zkluhQKwF2

[MediaPost @MediaPost]

Most Olympic TV Sponsors Fail To Gain Search, Social Ad Success. https://t.co/8pvdvtMH6K

[Brand Olympics @BrandOlympics]

Before the Olympics, @ProcterGamble @Always came out with another #LikeAGirl video...
https://t.co/dyZgxlSNaq

[Brand Olympics @BrandOlympics]

This Olympics-themed video by @Gillette, with a custom music track by @Sia, has over 30M views on YouTube...
https://t.co/i5YFe56VnK

[Brand Olympics @BrandOlympics]

Find out the secrets behind the success of the @UnderArmour Michael Phelps ad https://t.co/cEgoonwH0E

[ADWEEK @Adweek]

Why @UnderArmour's @MichaelPhelps ad is one of the most shared #Olympics spots ever: https://t.co/xIFygW4sFT

[Brand Olympics @BrandOlympics]

It's not too late to jump on the Olympics marketing bandwagon. Here are some ways to play the game... https://t.co/syMWdCPB90

[ADWEEK @Adweek]

10 ways brands are talking about the Olympics without saying 'Olympics': https://t.co/NLLwc1VMdw

[Brand Olympics @BrandOlympics]

.FatherlyHQ shows that you don't have to be a huge brand to get exposure during the Olympics https://t.co/k1cndkKA6Y

[ADWEEK @Adweek]

This adorable, amazing video of future Olympians is a viral hit for @FatherlyHQ: https://t.co/OgLEHADCoO

[Brand Olympics @BrandOlympics]

The back story on why there are such strict rules around Olympics marketing... https://t.co/ydtuq16OcR

[ADWEEK @Adweek]

How Nike brilliantly ruined Olympic marketing forever: https://t.co/eNXr5bh7GX

[Brand Olympics @BrandOlympics]

Dog synchronized swimming? Non-sponsor @WeAreFarmers introduces a new event to market during the Olympics https://t.co/ynuSF9ObtV

[MediaPost @MediaPost]

.@WeAreFarmers introduces 'dog diving' via @RPA_advertising effort, reports @TanyaGazdik https://t.co/DTY9WPq38Y