Brett@cascadiaglobalventures

Deliver customer-specific sales and service engagements to end-user clients who develop innovative software products and deliver these through data engineering.

[Brett@cascadiaglobalventures @BrettCSalesAI]

@WCCSG_ 7 wins 4 losses

[Brett@cascadiaglobalventures @BrettCSalesAI]

MQLs are Broken (Fixing the Funnel)

You need to validate how MQLs are scored and routed. I work with marketing ops to tune scoring criteria and enrichment workflows.

Then, track where leads stall. Did the SDR handoff affect pipeline quality?. By using AI agents to enforce consistency at the handoff, we see up to a 30% improvement in conversion to Discovery.

#MarketingOps #SalesFunnel #LeadGen

[Brett@cascadiaglobalventures @BrettCSalesAI]

@_Tariqwoolen You are and I am so very very proud of you, your teammates and the coaches. I grew up in Seattle when the team first arrived, but live in The Bay Area. Well done! I look forward to watching you in Santa Clara live in 2 weeks.

[Brett@cascadiaglobalventures @BrettCSalesAI]

https://t.co/NNe0ifmqKf

[Brett@cascadiaglobalventures @BrettCSalesAI]

@rBillSimmonsPod Bill Simmons YOU HAD ONE, ONLY 1 JOB. REPORT THE FACTS. MAKE YOURSELF RELEVANT. NEWS FLASH YOU FAILED ON BOTH. Is your job that hard? Do you work 14 hours a day 7 days a week? No you do not. Do your job. Signed a very less than impressed with your ability to do your BASIC JOB!

[Brett@cascadiaglobalventures @BrettCSalesAI]

Data hygiene > volume: auto-enrich, auto-dedupe, auto-log—or your AI is amplifying noise.

[Brett@cascadiaglobalventures @BrettCSalesAI]

Observe → Approve → Auto. Actionable agents, ≤30d TTV, audit + rollback. If you can’t measure error/MTTR, it’s theater.

[Brett@cascadiaglobalventures @BrettCSalesAI]

Agentic AI → ARR: observe → approve → auto. ≤30d time-to-value, CRM error <0.5%, rollback <5m. If you can’t measure it, it’s theater.

[Brett@cascadiaglobalventures @BrettCSalesAI]

SEO vs AEO/GEO? It’s not pick one — they reinforce each other. Structure your content so all three lighting wheels spin together.

[Brett@cascadiaglobalventures @BrettCSalesAI]

RACI for Month 1:
Sponsor (CRO) • Program owner (RevOps) • SE lead • IT/Sec • Legal • Vendor PM. Small pod, big outcomes.#CRO

[Brett@cascadiaglobalventures @BrettCSalesAI]

Ref Arch (1/2): k8s (EKS/GKE), SIEM (Splunk), Data Lake, ITSM (ServiceNow), CRM (SFDC), CI/CD (GitHub).
Signal: telemetry → policy engine → actions (tasks/tickets/CRM updates) + audit trail.

[Brett@cascadiaglobalventures @BrettCSalesAI]

“Agentic AI without observability is hopeware. Wire in SIEM traces + policy eval. That’s how you avoid ‘AI did a thing’ surprises.”

[Brett@cascadiaglobalventures @BrettCSalesAI]

Check out my latest article: AI Agents for Business Strategy https://t.co/XBFGMT7OMN via @LinkedIn

[Brett@cascadiaglobalventures @BrettCSalesAI]

Attackers today don’t follow linear paths. (APTs), insider threats, and lateral movement campaigns are often designed to evade detection. Rocketgraph, designed around scale-up, in-memory processing with multi-threaded parallelism, has demonstrated significant speed advantages.

[Brett@cascadiaglobalventures @BrettCSalesAI]

.Sales professionals and companies must embrace the truth of the AI layer of velocity as they navigate the fast-paced world of the "always-on" company. By understanding the terrain, viewing change as a benefit, businesses can and survive but thrive in this era of transformation.

[Brett@cascadiaglobalventures @BrettCSalesAI]

Adapting to Change: Lessons from the Cascade Mountains https://t.co/42bc9QFzQE

[Brett@cascadiaglobalventures @BrettCSalesAI]

I'm attending AI & Big Data Expo North America on the June 4-5 2025 at the Santa Clara Convention Center. Join me there! https://t.co/FnhkPuth9u

[Brett@cascadiaglobalventures @BrettCSalesAI]

@CougfanCOM They liked tired and flat, very concerning.