Brett G. Friedman (creative strategy expert)

Ex-Ready Set, CTC, Marpipe

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

Launched a creative strategy podcast after 5 months failing at it.

Marketing genius Baiba Matisone details a little-known evidence-backed framework for strategy that changed my life!

https://t.co/mGpvtCFFBd
https://t.co/ysFXm5jz0z
https://t.co/E5jWT39Ywa

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

@NabihaCS let's goooo!! If you get through all 800+ techniques, you are auto-hired for freelance work

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

I am an agency owner seeking dropship demon copywriters looking to be rehabilitated into winning white hat creative strategists

Pls comment or DM if that is you, or someone you know, thx

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

@eli_zze27 responding!

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

@TheWardanJamal responding!

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

@arpitatscale not looking for rookies lol

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

@EcomMexico @ecom_cork appreciate that chill af response, was expecting a fight since this is twitter 😂

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

@EcomMexico @ecom_cork Think the more common reason is performance bonuses (% of spend etc.) get too big and brands don’t want to shell out the cash for it bc they thought ‘% of spend’ / ‘performance-based’ meant ‘free’ when they signed up

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

No one studies history in advertising...
Those who do, win...
Study Meta's algo history (or lose to those that do)
-> https://t.co/xXfkRFvDNJ

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

You Can See Everything is so funny...
but also illustrates how much money is made from lies about quality of products...
This is the curse of ecom and I'm curious... who is out there truly innovating?

In advertising? (Is everyone copying each others' ads at scale?)
In product? (All dupes and dropshippers?)
In tech? (Creator marketplaces & spy tools all the way down?)

If ai continues to commoditize marketing as fast as it is right now...
The future is all about product quality and innovation...
(which is a great thing btw)

Anyone making frontier model level breakthroughs in our space?

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

@jordanmenard $100k+ across multiple clients, years

Worst is $20k for over a year

But tbf I never go after it,
just cost of doing business in our industry IMO

Agree with whoever said there should be an industry blacklist though

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

🚨 CRAZY OPUS 5.5 DEMO 🚨
ALL the LONGEST RUNNING ADS from all the TOP BRANDS in EVERY INDUSTRY in
the ENTIRE Meta Ads Library IN A 3D WALKABLE MUSEUM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Not enough exclamation points to illustrate how incredible this is...
Go run, don't walk...
I mean literally, you can run around the museum...
might add jumps and lasers...
there's also a wand...

Watch ads
Break videos down scene-by-scene
Turn them into briefs for YOUR brand

All the best ads from all the best brands in one place

Check it out here:
https://t.co/DHWDqm8TXt

Feedback welcome... this is just the beginning :D

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

@JeremiahPrummer @mattlady Can I test with a client? Or no agencies allowed?

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

@oliverbrocato @oliverbrocato I’m hearing from the inside that “if Grayson knew how to use twitter he would like this post” 😘

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

@oliverbrocato Das my bff. Biggest heart in Ecom ❤️‍🔥

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

I audited this account recently
They told me their audience was moms
85% of buyers were men…

First, I thought,
they must be buying for their wives…

Then, I read the reviews…
They were buying for themselves…

Next step: talk to them to find out why 🎉

In my experience, most companies don’t actually know who their audience is… lots and lots of ways to find out and I promise it’s worth the effort

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

🚨 STOP FORCING AI TO COPY COMPETITOR ADS 🚨
Now everything looks the same and CPMs are skyrocketing...
Use diverse references... like HISTORICAL (GOATed) ADS...
(they're more fun to look at too)...

I made this to help: https://t.co/DHWDqm8TXt

It shows you the history of advertising through the best ads of each era 👀

These ads as references are:
Undervalued
Under-utilized
and the principles that made them work back in their day...
make them work now 10x

Try it

More to come on this as I love old ads 😁

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

Opportunity of a lifetime here. Wish I had a subscription CPG brand of my own to cash in on this

[Taylor Holiday @TaylorHoliday]

If you have a CPG brand that you believe is ready to aggressively scale, read this post:

@JoySharma_11 is crazy.

In the works more hours, is willing to go further, spends more time thinking about eCommerce than anyone on earth kind of way...

He drives me nuts.

But that is the kind of extraordinary effort it requires to produce extraordinary outcomes.

He has been bugging me for months about creating an offering for subscription brands that focuses on RAPID SCALING.

I finally gave in. It's extreme, but he believes in it so much that he is going to PERSONALLY MANAGE the first 3 brands that join.

He believes he will DOUBLE YOUR SPEND in 90 days and handle EVERYTHING NEEDED TO DO IT.

That means you get:

1. The Hourly Scaling API

We use our private Meta API to force spend into your winning hours. We bully everyone else out of the auction in the windows that matter.

2. Offer and Landing Page Design

We research, build and publish offers that outbid your category We manage $3B+, so we see what everyone bids, the closest thing to cheating an auction. Then we build it all for you: the offer, the pricing, the landing page.

3. Branded static ads

For ever off and page Made in-house. Live in days. We double down on whatever the auction likes.

4, Proven Creators Ready To Work on Your Brand

*This part is uniquely awesome*

We have a special partnership with @RefunnelApp on this offer. They dug through their data and pulled the creators who always work. They sit in a private group, just for this program. Free, no % of spend, no % of sales.

5. 24/7 buyers. Hourly receipts.

Every hour, your Slack shows the extra spend we created. Behind it: trained buyers who manage $100,000 a day in budget. Never a VA.

6. A forecast you can bank on

Good to ±5%. Order inventory against it. Add a Meta credit line, cash never caps you.

★ Bonus: @JoySharma_11 is your growth strategist.

He directs this program and oversees $1 billion+ a year in revenue. Joy will personally be your growth strategist on all three spots. He would rather die than have this offer fail. He's banking a lot on this working. You will not find a harding working, smarter strategist in the entire world.

Sign Up Here To Learn More: https://t.co/t51ty3kdnK

And if you want to hear Joy talk about the offer directly listen to this episode of our pod: https://t.co/u2GjI5HzTd

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

@batulkrr thank you @batulkrr ❤️‍🔥

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

YOU ARE NOT GOOD ENOUGH AT COPYWRITING
I made this app to make you better

94% of Creative Strategists do not practice copywriting at all
The 6% who do get all the results

What do they do?
Let me explain...

Every great copywriter:
Claude Hopkins
Gary Halbert
Eugene Schwartz
David Ogilvy

all swear by the same practice: COPYWORK

It means: getting the REPS in

Copy winning ads word-for-word...

This is your copy gym
Every headline you write is a pushup
Every hook, a squat
Every brief, a bench press

Go get copy-ripped
Become a copy-bodybuilder

This is so easy
it trains your brain to make bangers on-demand

You will never get creative block again
You will get exponentially better
Every brief you write after training in this way is 10x+ the slop you're pumping out now

Leave every AI copywriter in the dust
Never a better time to wield words properly than now
Everyone and their best friend is hiring creative strategists
But there is a SHOCKING lack of talent in the industry rn

This app includes 332 techniques that drive ad performance
drawn from the greatest ads of all-time
and what's working in accounts right now
using ad spy tool apis so you NEVER run out of practice materials

Try it at thecopyworkgame dot com
Link in the comments too

This is your chance to become a top % CS
If you want to launch your own brand one day, this makes it possible
If you are a creator who uses Trybe, Refunnel, Superfiliate, this 10xes chances to get hit ads worth thousands $$$

JUST DO IT

P.S. anyone who completes the full training path is guaranteed freelance work from us
and has the potential for full-time hire (w/ access to training content I personally put together with everything that works today ($40k value))

Try it absolutely free for a limited time
Or keep pumping AI slop, up to you ;)

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

@strategy_parody I know this is AI slop but thank you for getting me over that brutal 1 view void

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

it's funny because if I don't get like 100k impressions on an ad I wrote I feel bummed, but 100 views on this organic post will make me smile so hard...

why does organic content feel so different to paid?

[Brett G. Friedman (creative strategy expert) @BrettFriedman16]

lol this post literally got 1 view
and I think it's me
can I lose any harder?
only up from here I guess
this must be the abyss they talk about