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I’ve owned marketing agencies for 14 years.
Never are we the first agency.
Biz owners come to us as the 2nd,3rd…5th agency they’ve tried.
Here’s the top 5 criteria when evaluating your marketing agency🧵
The customer isn’t always right.
Firing clients is a superpower.
You have to trust you’re capable of replacing the wrong client with the right client.
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Thinking about scaling your venture now or in the future? On Tuesday, 2/15, we're hosting a chat about eCommerce with experts Brian Scanlon '10 MBA'16 (@BrianJScanlon), Joe Zanca '15 (@Get_it_Done_Joe), and Marc Portney (@MarcPortney). Register now » https://t.co/tgAcM44Dy4
Agency fees are not an ad cost. They are an OPEX cost.
It should not be put into your MER the same way your in-house graphic designer or marketing person doesn't get factored into it.
Agencies are and should be viewed as employees.