Brian Lischer

Brand positioning made easier | I help founders & marketers position their brands for growth 🚀 | Follow me for daily tips on branding

[Brian Lischer @BrianLischer]

@aleksanderwco Don’t scratch it

[Brian Lischer @BrianLischer]

@KrissBergTweets And you know you’ll figure it out—like always.

[Brian Lischer @BrianLischer]

@gas_biz Spend some time on WallStreetBets Reddit—you’ll feel better.

[Brian Lischer @BrianLischer]

@SBA_Matthias Once you go Sonos, you never look back

[Brian Lischer @BrianLischer]

@KrissBergTweets Any tips on where to start?

[Brian Lischer @BrianLischer]

@dirtdog I live in PC, and it’s a sh*t show. Only a fraction of the mtn is open because Vail won’t pay patrollers $2/hr more, yet they’re flying in temps. Tourists pissed, local biz hurting, and the fallout will cost exponentially more than a tiny wage bump. Corporate greed at its finest.

[Brian Lischer @BrianLischer]

@gas_biz What are these selling for in terms of cap rate?

[Brian Lischer @BrianLischer]

@KrissBergTweets Such a bold transformation—love it! What product did you use to line the inside walls of the bays?

[Brian Lischer @BrianLischer]

@NWischoff My agency has experience here. Where can I find these firms?

[Brian Lischer @BrianLischer]

@KateBour Writing great messaging

[Brian Lischer @BrianLischer]

@KateBour I'm still seeing just as many 20-year-olds sitting in rented Lambos and PJs as I used to. So, no, there hasn't been much change.

[Brian Lischer @BrianLischer]

@skylarromines No socks? GenX

[Brian Lischer @BrianLischer]

@wallstreetbets Has your account been hacked?

[Brian Lischer @BrianLischer]

There are 2 sides to every successful business:

1. A solid customer base
2. A solid team

There are also 2 sides to every successful BRAND:

1. A strong customer brand
2. A strong employer brand

Building a better team starts with improving your employer brand.

[Brian Lischer @BrianLischer]

Great brands are equal parts science and art:

The science?

Things like research, strategy, and logic 🔬

The art?

Creativity, design, and emotion 🎨

The brands you’ve never heard of?

They’re the ones who thought they could do one part without the other.

[Brian Lischer @BrianLischer]

Your brand is one of your business’s most valuable assets.

But many people couldn’t actually define “brand” if you asked them to.

If you’ve ever found yourself wondering “Just what is a brand, anyway?” this blog post is for you.

https://t.co/KwsFwMVte7

[Brian Lischer @BrianLischer]

Your brand's number one threat isn't the competition.

It isn't an uncertain economy.

Or the rise of AI.

Your brand's number one threat:

A lack of focus.

A focused brand is a relevant brand.

And relevant brands are successful brands.

[Brian Lischer @BrianLischer]

5 habits that are killing your brand:

1. Assuming you know what customers want.
2. Not auditing your competitors.
3. Failing to differentiate your messaging.
4. Focusing on features instead of benefits.
5. Losing focus and chasing trends.

[Brian Lischer @BrianLischer]

5 branding books every marketer should read:

1. “Designing Brand Identity” by Alina Wheeler
2. “The Brand Gap” by Marty Neumeier
3. “Start with Why” by Simon Sinek
4. “Positioning” by Al Ries and Jack Trout
5. “The 22 Immutable Laws of Branding” by Al Ries and Laura Ries

[Brian Lischer @BrianLischer]

What most employers think company culture is:

• Ping pong tables 🏓
• Bean bag chairs 🪑
• Free pizza 🍕

What company culture *actually* is:

• Clearly defining your core values 🧭
• Communicating them across your organization 📣
• Using them to drive hiring and firing 👨‍💻