Brian Solis

Head of Global Innovation, @ServiceNow | 9x Best-Selling Author | Futurist | Keynote Speaker | Digital Anthropologist | Other Socials @BrianSolis | X's are mine

[Brian Solis @briansolis]

The 6 stages of mind shifting.
1. Receive
2. Perceive
3. Weave
4. Conceive
5. Believe
6. Achieve

It's a journey, not a switch. Lead the way... 💫

https://t.co/heppnZ0Jf0

[Brian Solis @briansolis]

👀

[a16z @a16z]

Most work conversations are now being recorded by default. You should probably assume that everything you say at work is getting recorded from here on out.

What’s emerging is a new category of enterprise software, organized around voice instead of text.

The system of record today is structured data: CRM entries, tickets, docs. But the highest-value context lives in conversation: the nuance on a customer call, the real argument in a product review, the offhand comment in a leadership meeting that quietly changes the roadmap.

LLMs are uniquely good at taking that unstructured voice data and making it structured, searchable, and queryable. That’s a large enterprise opportunity, and we’re still early in understanding what the software layer looks like and who owns it.

a16z GP David Haber on what AI recording means for the future of work: https://t.co/02zEZZWMMr

[Brian Solis @briansolis]

A iniciativa inclui ainda a reflexão baseada na citação de Brian Solis: “As redes sociais são ferramentas poderosas que podem ser usadas para o bem ou para o mal. Cabe a cada um de nós decidir como vamos usá-las.

https://t.co/7TG9ZnAqRe

[Jeff Sheehan Author | Mktg Consultant | Speaker @jeffsheehan]

GREAT ARTICLE BY @briansolis on the AI Tax And Leadership! "The AI Conversation CEOs Are Not Having Out Loud" Via @forbes https://t.co/KzyMPkpes0 #AI #AIAndLeadership #AITax #JeffSAIPost

[Brian Solis @briansolis]

BCG research found that only 5% of companies are achieving AI value at scale, while 60% are not achieving material value at all despite substantial investment.

AI spend is not AI transformation. Transformation starts with better questions...
Does AI change the cost structure? Does it expand the market?
Does it create proprietary learning loops?
Does the product improve with use?
Does it reduce time-to-value?
Does it turn scarce expertise into scalable capacity?
Can it operate inside real-world constraints of trust, security, governance, and compliance?

https://t.co/OKQ0ibTz3V

[Brian Solis @briansolis]

Fun fact: Chewing gum sales also declined starting in 2007 when the iPhone launched. Causation or correlation!?

https://t.co/ieHhzXpFjw

[Brian Solis @briansolis]

As a practicing digital anthropologist, this chart still fascinates me.

We all know that the iPhone changed how people live, work, and shop. It also affected gum sales. 📱

Supermarket checkout lines were strategically stocked with gum, candy, and magazines to capture shopper attention as they waited to pay. With an iPhone, customers were focused on their screen instead.⁠

Scenario planning helps businesses consider likely effects of emergent trends and shifts. This one would have been interesting to have tracked ahead of disruption.

[Brian Solis @briansolis]

A study estimates the iPhone's diffusion explains 33%-52% of the decline in US births from 2007 to 2011, with the most pronounced effects among women aged 15-24. 🤔
https://t.co/tI2nW8gRY0

[Brian Solis @briansolis]

What a pleasant surprise! I stumbled upon two video shorts on Youtube and Instagram that summarized my book Lifescale, one for personal transformation and the other for leadership/workforce transformation.

Here's the YouTube video if you're curious! https://t.co/tOzXZ3ZzkQ

And here's the link to Lifescale: https://t.co/0XLcMFhQWK

Most of us are more connected than ever. And somehow, more disconnected from ourselves than we realize.

That was the inspiration behind Lifescale.

I wrote it for anyone who has ever ended a day exhausted, busy, responsive, productive on paper…and still felt like they hadn’t moved closer to who they wanted to become.

Somewhere along the way, our devices became more than tools. They became the rhythm of our attention. Notifications trained our behavior. Feeds shaped our curiosity and stole precious time and attention. Algorithms learned how to keep us engaged, but not necessarily fulfilled.

Lifescale is about about reclaiming time, focus, and intention.

It’s about learning how to stop reacting to everything and start creating with purpose again. It’s a framework for rebuilding focus, rediscovering creativity, and reconnecting with the story you actually want to live.

Your life is not something to optimize around distractions.

It is something to author.

Remember, the goal isn’t to be more online. The goal is to be more alive. And that’s what Lifescale is really about.

It's a reminder that in a world competing for your attention, your greatest act of creativity may be choosing where your life goes next. ✨

[Brian Solis @briansolis]

@TriangleSocialM Thank you for sharing this quote. I think I originally published it sometime before 2010 and it's more relevant today!

[Brian Solis @briansolis]

59% of organizations are using agentic AI. But AI agents don't just need human managers. They need organizations that have prepared their people to manage them.
https://t.co/9NutykYbkD

[Brian Solis @briansolis]

You can't automate your way to innovation. And you can't cut your way to growth.

https://t.co/KvkODkfacj

[Brian Solis @briansolis]

@Kantrowitz If I weren't in NY, I would definitely be there! I know you'll rock it, @Kantrowitz!

[Brian Solis @briansolis]

The rebellion against AI is gaining momentum...
https://t.co/eSDXJLdcza

[The Wall Street Journal @WSJ]

The only thing growing faster than the artificial-intelligence industry may be Americans’ negative feelings about it. https://t.co/IiGXJ1RICE

[Brian Solis @briansolis]

https://t.co/Q714lGIjYl

[Brian Solis @briansolis]

"Works of art make rules; rules do not make works of art." – Claude Debussy.

[Jen Zhu @jenzhuscott]

Massive output uptick due to agentic AI. Complete flat adoption.

[Brian Solis @briansolis]

1998
• Don’t get into strangers’ cars
• Don’t meet people from the internet

2017
• Literally summon strangers from the internet and get into their car

2026
• Literally summon cars with no driver from the internet and still get into the car

[Brian Solis @briansolis]

Love the look.
New York.

[Brian Solis @briansolis]

"The single biggest risk you can take is to not take the risk of AI."

https://t.co/4xHEMWuRgh

[Brian Solis @briansolis]

AI agents will turn search engines into action engines 🎬

https://t.co/Wu2BFFoVA0