Stuck on a tough decision?
Here’s why and how to fix it:
You’re too close to the problem.
The solution? Don’t think like a scuba diver.
Think like an oceanographer.
@GuyDealership The buyer who trades frequently is not seeing the newer models as an “upgrade” to their existing vehicle. Especially if trade values are lower. Trade cycles are becoming much longer.
ON BEING GENEROUS
Most of the people I’ve met in my lifetime, who are extremely generous, have an abundance mindset.
They are generous with their:
- time
- energy
- advice/feedback
- support
- love
- money
And they don’t keep score!
What I am noticing in the automotive retail space is that buyers want assistance, additional information, and help. It always goes back to @ducttape marketing
model: KNOW, LIKE, TRUST, TRY, BUY, REPEAT, REFER.
I've got my 10,000+ hours in the Specialty Vehicle Industry.
What an incredible view of an ever-changing industry.
I LOVE IT!
(NOTE: 10,000 hours concept is from Malcolm Gladwell's, Outliers, which if you haven't already then it's a must read.)