Ben

SEO director of Search/Natural, tech, content and link building SEO enthusiast. Grow your business with SEO. Nobody cares for the woods anymore.

[Ben @Bullmers90]

The more comprehensively you cover a topic ecosystem, the greater your chances of being surfaced or referenced in AI generated answers.

https://t.co/Zgc6XTIOEJ

Let me know your feedback!

[Ben @Bullmers90]

The more comprehensively you cover a topic ecosystem, the greater your chances of being surfaced or referenced in AI generated answers.

https://t.co/Zgc6XTIOEJ

Let me know your feedback!

[Claude @claudeai]

Introducing Claude Fable 5: a Mythos-class model that we’ve made safe for general use.

Its capabilities exceed those of any model we’ve ever made generally available.

[Ben @Bullmers90]

@lilyraynyc I had a client do this once, aggressive bit blocking led to them excluding all of Bingbot’s ip addresses 🤦‍♂️

[giraffe @neckincrisis]

mind your own fucking business

[Ben @Bullmers90]

@glenngabe I think Google lumped everything into common crawl including Googlebot. Ergo, if you want to block information agents you have to block Googlebot too.

Source: https://t.co/lfGgl1bIRb

[Ben @Bullmers90]

The more comprehensively you cover a topic ecosystem, the greater your chances of being surfaced or referenced in AI generated answers.

https://t.co/Zgc6XTIOEJ

Let me know your feedback!

[Ben @Bullmers90]

Query fan out is a big concept in search right now.

So I built a tool to make fan out data available in one click.

What is query fan out? Simply put: when you ask an AI a question, it often doesn’t rely on a single query.

[Ben @Bullmers90]

If AI systems are exploring adjacent topics, subtopics, and supporting concepts, understanding those pathways can help you identify topical content opportunities you might otherwise miss.

[Ben @Bullmers90]

@lilyraynyc I noticed this, I went to research March algo update insights and found AI slop everywhere……

Painful.

[Semrush @semrush]

After analyzing 42,000 blog posts with an AI detector, content classified as fully human-written outperformed AI-generated or mixed content across the top 10 positions.

The gap is most striking at position 1:
80.5% probability of being human-written vs just 10% AI-generated.

This may appear to conflict with survey data showing that 72% of SEOs believe AI content ranks as well as human-written content. However, the data points to a more nuanced reality.

The key difference emerges at the very top of the rankings.

From position 5 onward, the performance gap between human-written and AI-generated content narrows significantly.

In other words, AI content performs competitively when the benchmark is ranking on page one.

However, in the highest-ranking positions, human-written content clearly leads.

Full study: https://t.co/JQkiiBPlo0.

[Google Search Central @googlesearchc]

Today we released the March 2026 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/tBENzbTqB2

[Ben @Bullmers90]

Gemini really wants you to know that it is 2026 now......

Is this a hangover from SEO's hammering NY updates to pages and LLMs being "trained" to hammer home it is 2026?

[Ben @Bullmers90]

This is why above the fold continues to be so important when it comes to optimising sites for SEO 👇🏼

[Mic King @VeryWellVersed]

The viewport is dynamic when Google crawls. They change the viewport is updated once to match the size of the initial load of the page.

[Ben @Bullmers90]

@realAtlasPress @elonmusk This is also the mindset you need to read a Tolstoy novel.

[Ben @Bullmers90]

@RyanJones I can do this….. if anyone does need help. Just saying….. 🤫

[Ben @Bullmers90]

Why are the #bbc aggressively blocking webpages with an unclose-able log in overlay?

Laughable that this antiquated organisation has the audacity to try to block people who have already paid for the content from viewing it.

View on a private browser, this seems cookie based

[Ben @Bullmers90]

ahrefs have grown organic traffic by 1,685.53% since 2019

How?

- Grown Indexable pages by 11,450%

- Publishing 229,000 new indexable pages

- Which is 104.57 new indexable pages each day, everyday for six years.

Still think SEO isn't valuable for long term growth?

[Ben @Bullmers90]

WHY has the UK government spent over £10K on Facebook ads in the last 7 days?

It's not like we can go and just choose to buy another government.... if only we could!