Corporate Accountability Tool & Communications Hub

Supported by @fhi360

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

@aliveandthrive showed how innovative technology like AI (VIVID) IS already used in Argentina & other countries to detect violations in 78th WHA side event on restricting harmful digital marketing @ColansaLAC @Colectivoporel1 Full video: https://t.co/k9maNGnecL @Colectivoporel1

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

Industries from milk formula to gambling share one tactic: exploitative marketing that harms public health.

At #EUSPR2025, @OFDT and Alive & Thrive presented AGATTA, an AI tool to detect harmful gambling ads targeting youth. Learn more: https://t.co/WYoZSYuGz6
#MentalHealth

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

The recording of our Code Chat is now available! Discover how artificial intelligence and crowdsourced reporting are reshaping the monitoring and enforcement of the International Code of Marketing of Breastmilk Substitutes. https://t.co/IjuKgeN9kv @UNICEFMexico @fundacion_sanar

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

The national Code monitoring digital platform ObservaMas https://t.co/U5KLzuZ4k4 is jointly developed by @fundacion_sanar and @aliveandthrive, with support from @UNICEF.

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

@aliveandthrive showed how innovative technology like AI (VIVID) IS already used in Argentina & other countries to detect violations in 78th WHA side event on restricting harmful digital marketing @ColansaLAC @Colectivoporel1 Full video: https://t.co/k9maNGnecL @Colectivoporel1

[Colectivo por el derecho a la Información @Colectivoporel1]

@CATCH_Tool @aliveandthrive @UNICEF It was also in collaboration with local civil society organizations as implementing partners. In Argentina @fundacion_sanar and @fundeps
https://t.co/6ihkg3UFYw

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

The Resolution on BMS digital marketing calls on civil society to support the development and implementation of robust regulatory measures to regulate the digital marketing of BMS and foods for infants and young children. @WHO @aliveandthrive @DrTedros

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

@aliveandthrive, with @unicef country offices, adapted the Code Monitoring Digital Platforms (includes an AI detector VIVID) to be implemented in Mexico, Argentina, Laos, and Mongolia, after the Vietnam VIVID prototype, to conduct monitoring of violations on digital platforms.

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

@aliveandthrive, with @UNICEF country offices, adapted the Code Monitoring Digital Platform, which includes the AI auto-detector VIVID, to conduct Code monitoring, specifically digital marketing of BMS & related products. See Argentina’s: https://t.co/OUJp8nuhEw

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

@aliveandthrive @MathisenRoger

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

On May 21, @aliveandthrive presented VIVID Vietnam prototype, and the Code Monitoring Digital Platforms in Mexico, Argentina, Laos, and Mongolia (in partnership with @UNICEF) at the 78th WHA side event on Monitoring Digital Marketing of Breast-milk Substitutes.

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

The side event was organized and supported by government of Brazil, @idecbr, #colansa, @unicef, @ incubatorghai, @ibfanglobal, and @icict_fiocruz. The event was participated by country officials from Bangladesh, Brazil, Mexico, Kenya, and Norway.

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

@Colectivoporel1 @uniceflac @ibfanlac

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

@aliveandthrive is honored to be participating in this #WHA side event on Monitoring digital marketing of BMS, and will share some of the findings of our #VIVID AI auto detection. Stay tuned @unicef @fhi360 @fiocruz @ILCA1985 @ColansaLAC @ibfanglobal

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

@MathisenRoger @SaveUKNews @SavetheChildren @WorldObesity

[Katie Pereira-Kotze @KatiePNutrition]

Maternal & Infant Nutrition & Nurture (MAINN) conference @Uni_Lancashire - Constance Ching presenting on using digital technologies to monitor inappropriate marketing & other tools @aliveandthrive @fhi360 have worked on to protect child health @CONSTANCECHING4 @MathisenRoger

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

Many mothers in the U.S. resort to bottle feeding their babies due to a lack of parental leave and aggressive formula marketing. Read: https://t.co/23SjKcI8Dx

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

@Colectivoporel1 @UNICEF @Duong95462326 @strongerlinh @PaulZ_Nutrition @MathisenRoger @CONSTANCECHING4

[Corporate Accountability Tool & Communications Hub @CATCH_Tool]

Together with @UNICEFargentina & national CSOs @fundeps @fundacion_sanar, @aliveandthrive @fhisolutions is developing a Code Monitoring Digital Platform, with AI Virtual Violations Detector/VIVID to integrate findings with enforcement action tracker. Read: https://t.co/LJpb8XO8P9

[BFLG-UK @BflgUk]

Excellent work showing how artificial intelligence tools can be used to automate monitoring of inappropriate marketing of breastmilk substitutes and commercial milk formula:

[Kathy Shats @katherineshats]

Check out our new resource on addressing industry arguments against Code implementation - https://t.co/quB2acCs26