CEEREAL

CEEREAL, the European Breakfast Cereal Association, represents the breakfast cereal and oat milling industry. RT ≠ endorsement.

[CEEREAL @CEEREAL_EU]

🥣 Throwback Thursday!

Before the summer, Le Trombinoscope, the leading magazine among French policy-makers published an opinion piece by Luc Denot, the President of the French Breakfast Cereals Association.

It highlights the latest data on the different health benefits associated with breakfast cereal consumption. Breakfast cereal consumption is associated with a lower risk of heart disease and type 2 diabetes and a lower risk of overweight and obesity.

They can make a real contribution to public health goals in the EU and France as part of a balanced diet!

👉 Read the article here: https://t.co/PYX9cjkspV

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In the UK, this year's National and Diet Nutrition Survey showed that suboptimal D intakes and clinical deficiency are particularly prevalent in some groups in the UK population.

Did you know that breakfast cereals contributed 10-27% of daily vitamin D intakes across all ages in the UK? With the end of summer, it is important that we pay attention to our vitamin D intake. Regular breakfast cereal consumption as part of a balanced diet can help fill this vitamin D gap.

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It is mid-September and the days are once more growing shorter.

Did you know that, in 2023, an impressive 65% of breakfast cereals sold by our members were fortified with nutrients like iron, vitamin D and B vitamins.

As the seasons start changing, make sure to get all your essential nutrients! Don’t forget to start your day with a bowl of fortified whole grain or fibre-rich breakfast cereals

Read more: https://t.co/Ezo5spLv09

[CEEREAL @CEEREAL_EU]

Do you already have any weekend plans? If not, don’t forget that it's European Heritage Days this weekend!

While you celebrate the beauty of European heritage, let’s also celebrate breakfast cereals, a staple breakfast food across Europe. CEEREAL represents 54 companies across Europe. We are a truly European industry!

[CEEREAL @CEEREAL_EU]

🥣 Throwback Thursday!

Before the summer, @politicshome Magazine, the leading publication in the halls of Westminster, published an opinion piece by our Executive Director Anna Boulova. It highlights a recently published scientific review on breakfast cereals and their role in diet and health.

It concludes that breakfast cereal consumption is associated with a lower risk of heart disease and type 2 diabetes and a lower risk of overweight and obesity.

👉 Read the article here: https://t.co/KyjvHd6ckd

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Harvesting season is almost over! Your local farmer has been working tirelessly to harvest their oats, wheat, maize, grains or rice from their fields.

Did you know that most cereals are harvested from mid-July to mid-September? If you would like to know more about their journey from seed to your spoon, watch our video series here: https://t.co/4qdPYRxpRi

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The summer break is over and the EU institutions are kicking into full gear. As daily routines resume, breakfast cereals provide a simple, effective tool for public health strategies.

They can play a valuable role as part of a balanced diet and healthy lifestyle. This was recently shown in a new systematic review on breakfast cereals and their role in diet and health.

Want to know more? https://t.co/QuNBQqiKiE

[CEEREAL @CEEREAL_EU]

🥣 Throwback Thursday!

Before the summer, the Parliament Magazine, the leading publication for EU policy makers, published an opinion piece by our President Ece Nevra Durukan. Breakfast cereals can be a good source of fibre and micronutrients and regular consumption has been associated with a lower risk of cardiovascular disease, type 2 diabetes and obesity.

👉 Read the article here: https://t.co/GtfKoaHaRc

[CEEREAL @CEEREAL_EU]

A quick reminder: Before the summer recess, back in June, a systematic review on breakfast cereals and their role in diet and health was published.

The key finding being that regular breakfast cereal consumption can make meaningful contributions to nutritional intake and is associated with a lower risk of cardiovascular disease and type 2 diabetes in adults.

Additionally, it is associated with a reduced risk of overweight and obesity across all age groups, including children, adolescents, and adults.

https://t.co/Ezo5spKXaB

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Flaked, puffed or shaped! Breakfast cereals come in lots of varieties.

To find out how grains are turned into breakfast cereals, check out episode 4 of #FromSeedtoSpoon on the final stages in our journey!

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How are breakfast cereals made?

We explore this in our brand new video series, #FromSeedtoSpoon.

Four videos explain everything you need to know about the journey of breakfast cereals From Seed to Spoon.

Episode 1/4 - Why do breakfast cereals need to be processed?

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De-hulled, kilned, steamed, rolled, cut, flaked and dried.

These are the steps oats go through to become a delicious breakfast staple! Do you know all these terms?

Watch the third part of #FromSeedtoSpoon to see what happens after the mill to ensure you can enjoy your oats for breakfast!

[CEEREAL @CEEREAL_EU]

Le rôle positif des céréales du petit-déjeuner est confirmé par une revue systématique publiée dans Nutrients, fondée sur 51 études scientifiques.

💡 4 enseignements à retenir :

✔️Elles apportent des nutriments essentiels
✔️Elles ne représentent qu’entre 1 et 4 % des apports journaliers moyens en sucres en France
✔️Une consommation régulière, notamment de céréales complètes et riches en fibres, est associée à un risque réduit de maladies cardiovasculaires et de diabète de type 2 chez les adultes
✔️Elle sont aussi associé à un risque plus faible de surpoids et d’obésité chez les enfants, adolescents et adultes
📊 En France, 47 % des adultes sont en surpoids et seuls 13 % consomment assez de fibres.

https://t.co/r1F9cs2ETV

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A meta-analysis, included in the latest systematic review of breakfast cereals, shows that individuals with the highest intake of wholegrain breakfast cereals have up to a 28% lower risk of coronary heart disease and 26% lower risk of cardiovascular disease.

The rich variety of fibres and nutrients found in wholegrain breakfast cereals could be the key to explaining their potential health benefits.

Read more: https://t.co/r1F9cs2ETV

[CEEREAL @CEEREAL_EU]

Kids, teens and adults who eat breakfast cereals regularly tend to have:

📷 Lower BMI
📷 Lower risk of overweight/obesity
📷 Better weight management

This is backed by two systematic reviews, included in the most recent review of breakfast cereal:
https://t.co/j9UF3OQta8

[CEEREAL @CEEREAL_EU]

Did you know? Eating breakfast cereals, especially whole grain and higher fibre, as part of a balanced diet may help reduce the risk of Type 2 Diabetes .
A systematic review published in 2023, one of 51 studies analysed in the latest systematic review on breakfast cereal found that people with the highest intake of breakfast cereals had a 22% lower risk of Type 2 Diabetes compared to those who consumed little or no breakfast cereals.
Learn more: https://t.co/r1F9cs2ETV

[CEEREAL @CEEREAL_EU]

A new article in the @eu_report highlights the results of the new systematic review on breakfast cereals and their role in diet and health. Something as simple as eating breakfast cereal can have a positive impact on public health, as part of a balanced diet.

Read the full article here: https://t.co/ZrG3i9zZnr