Larry Light

Former Global CMO of McDonald’s ("i'm lovin' it", 2002-2005)|Forbes Contributor Global Brand Revitalization Expert|Author|Consultant|Speaker|CEO @ArcatureBVM

[Larry Light @CEOLarryLight]

Calvin Klein's recent ad campaign brought $74M in media impact value. But what made this campaign so successful? And what can brands learn from it?

Laurel Deppen covers the story on Marketing Dive.

https://t.co/fxCkFtJL1K
#BrandStrategy #Marketing #CalvinKlein

[Larry Light @CEOLarryLight]

You learn more from mistakes than from successes.

Learn from the mistakes of others. Why repeat the mistakes of others when you can make new ones?

#Branding #BrandMarketing #BrandStrategy

[Larry Light @CEOLarryLight]

The paradox of Do-It-Myself vs. Do-It-For-Me is changing the way brands approach customer service. At its heart, it's about customer control.

See how CVS is addressing this paradox in this week's article from @ArcatureBVM.

https://t.co/NSQZzgJSLQ
#Branding #CustomerService #CVS

[Larry Light @CEOLarryLight]

Great Ormond Street Hospital Charity in London just unveiled its new identity, a project launched to refresh its branding to strengthen fundraising efforts.

Get the full story in this article by @himeganwilliams.

https://t.co/uQRjWAHFyr

#Branding #BrandStrategy #Community

[Larry Light @CEOLarryLight]

Supreme Court sides with Starbucks in landmark decision overturning reinstatement of pro-union workers. This ruling could potentially reshape labor org and regulations.

Learn more in this article from @TheDrum.

https://t.co/qOR2GSw1v6
#Branding #CustomerLoyalty #Starbucks

[Larry Light @CEOLarryLight]

Customer focus does not mean customers come first. It means a customer-focused culture comes first.

#Branding #CompanyCulture #CustomerLoyalty

[Larry Light @CEOLarryLight]

In this article, @jackneff explores how Sam’s Club leveraged data from 50,000 members to help shape its new offerings.

It’s approaches like this that will continue to enhance quality and brand loyalty.

https://t.co/wijjMWpWNc

#BrandStrategy #Branding #CustomerData

[Larry Light @CEOLarryLight]

Emotive AI is transforming customer experience with more personalized and empathetic experiences. Will this change the way brands connect and interact with customers?

Creative Review covers the topic in this latest article.

https://t.co/PXucJq9e00

#Branding #CustomerExperience

[Larry Light @CEOLarryLight]

As algorithms drive customer choice brands face challenges marketing in authentic, helpful ways.

In this article from ADWEEK, @colmeetsworld covers key trends and how brands are navigating the challenges of connection and growth.

https://t.co/zv8MBQrsQv

#Brand #CustomerLoyalty

[Larry Light @CEOLarryLight]

Fast food giants pushing value meals equate 'value' with 'low price'. But true value must include the entire brand experience.

This new article from @ArcatureBVM looks at how low prices can harm loyalty and perception.

https://t.co/31XXwmEiZg

#Brand #Value #CustomerExperience

[Larry Light @CEOLarryLight]

There are a lot of different audiences to target as a brand, some including Gen Z, Millenials and now Gen Alpha.

Thankfully, @erikawheless created a fantastic guide for those who struggle to know what these groups want:

https://t.co/NvAIdr64qO

#genz #brand #millenials #market

[Larry Light @CEOLarryLight]

Good news for Utah hockey fans, the team has announced their temporary branding and name for the 2024-25 season.

@KyleIreland did a great job gathering the details about the Utah Hockey Club:

https://t.co/G6MPT202RR

#Utah #NHL #brand

[Larry Light @CEOLarryLight]

Creative campaigns are harder to create these days but KFC seems to know exactly what they are doing across the pond.

@himeganwilliams does a wonderful review of the campaign:

https://t.co/xpOGWtRoXy

#brand #KFC

[Larry Light @CEOLarryLight]

In the newest @arcaturebvm article, discussion of profit vs customer satisfaction debated as Southwest Airlines is facing this dilemma.

Give the article a read and learn why customer satisfaction is the best long-term investment for your brand:

https://t.co/BIvIvvMPFb

#brand

[Larry Light @CEOLarryLight]

Walmart has relaunched their modern fashion brand, No Boundaries, at an attempt to target Gen Z with affordable prices. They even plan on showcasing this brand on Roblox.

Read more about the relaunch straight from Walmart's website:

https://t.co/MMlydFOYeu

#brand #walmart

[Larry Light @CEOLarryLight]

Gen Z is an audience that most brands cannot seem to understand, a large issue considering they are one of the largest consumers in the market.

@hieberypaul delivers another fantastic piece on brands that understand Gen Z:

https://t.co/qRyusOsHS6

#genz #market #brand

[Larry Light @CEOLarryLight]

Mexico's National Team is doing a tour in the U.S. to do "more" according to @zpablito, VP at Soccer United Marketing.

Read about how this team is achieving more this year:

https://t.co/U12iizE5Xa

#Mexico #mextour

[Larry Light @CEOLarryLight]

A recent article, written by @hiebertpaul, covers an interesting story about how Evidenza, a startup firm, is using AI for market research.

https://t.co/wOw1T5afr3

#brand #market #research

[Larry Light @CEOLarryLight]

An unexpected move, Starbucks has decided to create a production house, Starbucks Studios. It may come as a shock but Starbucks is not the only brand doing this.

Olivia Morley does a great job breaking down this topic:

https://t.co/Aev4ThNKMj

#brand #production #starbucks

[Larry Light @CEOLarryLight]

In @ArcatureBVM newest article, they discuss purchaser pushback and the arrogance of brands to keep raising prices at an unstable rate.

Read up on how these pushbacks will affect these brand longterm:

https://t.co/vcG7yhMep6

#brand #inflation #pushback