Chris Ford

Husband, father, Tennessean

[Chris Ford @CFord_TN]

We’re on the Space Coast right now! Can’t wait!

[SpaceX @SpaceX]

T-1 hour until Falcon 9’s launch of the @SiriusXM SXM-11 mission from Florida. Liftoff is targeted for 10:25 p.m. ET. The webcast goes live ~10 minutes ahead of launch → https://t.co/LjzoCqyygb

[Chris Ford @CFord_TN]

@KyleTibbitts @BridgetPhetasy Not sure who this Tom guy is… but yeah, we’re an optimistic bunch.

[Chris Ford @CFord_TN]

@SHPDTN lemonade stand on Tanyard Springs Drive. Free for law enforcement.

[Chris Ford @CFord_TN]

PJ 🛩️ coming in hot for Freddy. I’m betting there’s a @Kalshi market for it hitting in about 5 minutes.

[PBD Podcast @PBDsPodcast]

Inside Daily Wire: Jeremy Boreing Breaks Silence on Ben, Candace & Tucker

(0:00) Daily Wire and His Split w/ Ben Shapiro
(6:43) The Daily Wire After Candace Owens
(17:42) Layoffs, Growth & Tough Decisions
(25:53) Managing High Profile Voices
(42:44) The $50M Risk That Almost Broke Daily Wire
(56:31) Jeremy's Media Buying Strategy
(1:02:41) Jeremy Boreing Predicted Tucker's Shift
(1:14:53) Foreign Influence & Dark Money
(1:20:10) Tucker vs Ben: Ideological War
(1:27:55) The Rising Political Profile of JD Vance
(1:33:45) Push Back on Epstein Conspiracies
(1:42:09) How to Disrupt Hollywood

[Chris Ford @CFord_TN]

@PolitlcsUK Get you a taste of freedom, England!

[Chris Ford @CFord_TN]

@DailyMail

[Chris Ford @CFord_TN]

@WelBeast Football and monster trucks! 🇺🇸

[Ethan Brooks @alt_w_v_g]

My wife texted me to meet her at the Mattress Firm by the highway.

Arrived on time (5 min early) and she wasn't there yet. Typical.

She called me 5 min later and asked why I was late.

Apparently, she was at the other Mattress Firm across the intersection less than a quarter mile away. Same brand, same sign, same red logo.

Why there are two Mattress Firms within a quarter mile of each other is apparently a common sense question we are not supposed to ask out loud.

Drove across the intersection in less than 2 min. We were buying our daughter her first real mattress.

Walked in at 6pm on a Friday. Zero customers. One employee. His title, per my receipt, is Sleep Expert.

The Sleep Expert was excited when we walked in and said we were his first customer all day.

My daughter looked at me. Looked at my wife. My wife looked at the ceiling.

The mattress we bought had:
> An original price of $1,399.99
> A clearance price of $549.99

My receipt listed:
> Clearance savings of $850

Net result:
> Saved $300 more than I spent

Wrote that down.

My wife took our daughter to the car while we were checking out because she could see the look in my eye.

Texted my analyst two words: Mattress Firm

Immediate "Sir. On it." response.

Eleven minutes later he sent a model. Fully formatted. No gridlines. Taught him well.

Sensitivity table on mattresses sold per store per day across average ticket price. The answer is four to six.

The numbers, per the latest public filings:
> 2,200 stores in America. More locations than Whole Foods and Costco combined
> $886 million in revenue last quarter. $3.5 billion annualized
> $1.6 million per store, per year
> $4,400 per store, per day

Call it four mattresses per day.

Takeaways:
> A full showroom
> Staffed by one employee ten hours a day
> Lit, heated, climate controlled
> To complete four transactions
> In a category people purchase once every 8 to 10 years
> Gross margin: 31%
> Operating margin: 3.8%

For years the internet insisted Mattress Firm was a money laundering operation. The boring truth is more impressive:
> 2016: A South African conglomerate called Steinhoff pays $3.8 billion for it, a 115 percent premium
> 2017: Steinhoff is revealed as one of the largest accounting frauds in history
> 2018: Mattress Firm files Chapter 11 and closes 700 stores
> 2025: The company that makes Tempur-Pedic pays $5 billion for it, fights the FTC in federal court for the privilege, wins, and renames itself Somnigroup

The conspiracy theory was that the stores launder money.

The filings suggest the parent company was the wash cycle.

Delivery window is 9am to 9pm. A 12 hour window. For a mattress.

The store itself is open 10am to 8pm. The delivery window outlasts the store.

Got in the car and walked my daughter through the unit economics. The two stores, the four transactions a day, the savings that exceeded the price.

She listened to all of it.

"Daddy, it doesn't make any sense. Who pays for the lights?"

Smiled and looked at my wife. She looked at the ceiling.

Three years at the firm and the analyst has never once asked who pays for the lights.

My daughter is picking up on things quicker than expected.

Plz fix. Thx.

Sent from my iPhone

[Chris Ford @CFord_TN]

@JenniferSey Perfect day to go buy a fresh new flag 🇺🇸

[Chris Ford @CFord_TN]

@cenkuygur Unfortunately the JEEEWWWW$$$$$ already paid everyone to post propaganda videos about how awesome the American south is. As long as they’re getting free Buc-ee’s and Waffle House there’s no chance.

[Chris Ford @CFord_TN]

From what I understand, this guy is from Germany and over here for the World Cup. But, my guy is basically conducting the greatest of the Great American Road Trip. Great follow.

[Chris Ford @CFord_TN]

@JaneFranklin99 @mkhammer @ForcesNews Studs

[Chris Ford @CFord_TN]

@KatiePavlich To be fair… if I was his age and possibly about to check out, I’d probably request a trip to Waffle House rather than a hospital.

[Chris Ford @CFord_TN]

@ConceptualJames

[Chris Ford @CFord_TN]

Math wasn’t my best subject in school but I’m 98% sure that this is wrong.

[Dashy™️🦥 @Dashytwo]

There's 8 billion people in the world, if he gave everyone a billion dollars he would still have 343 billion left

[Chris Ford @CFord_TN]

I have been advocating for this for years! Please let this happen…minus Graceland. We get to keep that.

[Clay Travis @ClayTravis]

Memphis Democrat says he wants Memphis to secede from Tennessee. Honest question, would Arkansas or Mississippi want Memphis? If so, what does Tennessee get in the trade?

[Chris Ford @CFord_TN]

@TRHLofficial Looks like the demons have already arrived

[Chris Ford @CFord_TN]

@BGatesIsaPyscho I’m considering cutting up my debit card and paying exclusively with cash. If they don’t take cash, maybe they don’t deserve my business.

[Chris Ford @CFord_TN]

@Timcast