Alex Hormozi explains why your tolerance for B players collapses.
"I remember hiring my first $50,000 a year employee and I was like, holy shit, this is what talent looks like. And then I hired my first $75,000 employee and I was like, oh my god, 50 is nothing."
"You can judge the level of the talent by how general my directives are to the person. Someone can just say, hey Alex, can you just build out acquisition for this business? And I would say, sure. So you can tell how advanced someone is by how many directives you have to give."
Alex Hormozi explains how to build wealth without looking rich.
"If you want to impress poor people, outspend them. If you want to impress rich people, outwork them. If you lease a Ferrari for $5,000 a month, I know you're not rich. And every rich person isn't impressed by that, because we know what it costs. You only impress poor people."
"Your lifestyle is your competitor's opportunity. There's you and other version of you. Bizarro you wants to live this great lifestyle, and has the Ferrari, and the nicer place. But when an opportunity comes along, Bizarro doesn't have any savings, because he's trying to show face. There's zero advantage to being accurately judged. If you are strong, you want to appear weak."
You shouldn’t build a personal brand, start a podcast, stream, or anything like that.
Here’s why, with one exception:
Doing this in 2026 is the equivalent of being a stripper in a club with one million other strippers.
Yes, you can make money fast. But there are three major drawbacks:
A) This skill set stops producing money the second you stop shaking your ass.
B) There are 1,000 other creators starting every day. Even if you make it, you have to shake harder and harder to stay relevant.
It is no longer an “open” opportunity. The second you stop serving the algorithm, you are replaced.
C) You will not want to be shaking your ass on Twitch and making content at 40.
Keep in mind. At 40 you will not just have to maintain this. You will need to be shaking your ass 5x harder, every year, as the competition to be relevant get's harder and harder.
What you really should do is master a craft: business building, investing, or something else you can master in silence. Then do that for 30 to 40 years straight.
In all honesty, 90% of people making content are wasting their careers. Even the mildly to largely successful ones. It is just not a good choice.
It's fun when your 20. But ultimately a brutal waste of your years.
The only times you should do this are:
A) If this is truly your life’s calling.
B) If it is a fun side hobby.
95% of people doing this do not fall into bucket A. They are doing it simply to make money.
Their time would be better spent learning how to invest, build companies, build brands, and develop real skills.
95% of my net worth comes from my tech companies, which have grown mostly outside of my “content.”
For the last six months, I stopped making videos because videos fell into bucket B for me.
I stopped enjoying it. So I don't do it. The end. I get up and work on my businesses and write in hobby time.
I cannot fathom a greater hell than having to make videos and content if I didn’t want to.
This is a luxury most “personal brand” entrepreneurs do not have.
Ask yourself as you see all the past aging influencers running ANOTHER stream...Another podcast...Still having to shake their asses...
Ask yourself if you want that to be you.
If you’re young and thinking about starting another podcast, stream, channel, or personal brand, you really need to ask yourself:
A) Does the world need another talking head?
B) Is this really what you want to do for the next 30 years?
The answer to A is no.
The answer to B is likely no.
Think about it before you waste years of your life in the rat race of trying to become popular online.
The vast majority of hyper-wealthy people are total unknowns.
The only hires you need in a real estate business to do $100,000+ / month in revenue..
With AI, there's really only 4 hires you need to make.
I'm doing this myself with 4 people..
1) Admin / Operations
My current person for this role is a gal I hired in Colombia that I pay $1,650 / month to who I found on Upwork.
She handles projects, communication, calendar, CRM, admin & back-office projects, and much more.
I combined her with Viktor (AI agent plug-in for Slack that you can install in 5 minutes), and together, there's nothing operationally they can't handle for me.
2) Fulfillment
Most people don't know you can hire a transaction coordinator for $300-$500 / escrow to handle all the paperwork, scheduling, & brain damage.
You can hire them off Upwork, FB groups, or other places. The best ones tend to be retired escrow officers or real estate agents.
The other fulfillment hire is someone to handle your boots on the ground work. Photos, walkthroughs, and checking on projects. We pay agents who are looking for work $100-$150 per site visit to do this for us.
3) Marketing
My advice is to have a really good inbound channel & a really good outbound channel.
Then, hire someone for $1,500-$2,500 / month, and their only job is to manage & improve those channels daily.
4) Sales
One great lead manager who owns your pipeline and follow-up should only cost you $1,5000 / month.
Then, hire one amazing salesperson for 20% per deal off the projected acquisition fee. It's the one hire where overpaying is well worth it. Create the golden handcuffs!
5) Bonus (Operations)
Someone to hire underwriting, dispositions, processes, workflows, and team management.
Usually, if you're over $1,000,000+ / year.
Next Tuesday, on a free Zoom call, I'm going over my whole team, where I found them, what I pay them, how I manage them, and how we find our deals.
(Link below in comments) -- we had 300 people last month, you won't want to miss it!
I've been praying the past few weeks. Unsure why.
There's good evidence behind prayer. It mimics breathwork, calming the nervous system, dropping cortisol, and quieting the brain. Daily prayers show lower depression, anxiety, and pain.
I'd like to develop a prayer practice. Growing up, the protocol was written for me. Explaining whom to pray to, the structure of the prayer, and the boundary conditions.
I don't really know how to pray now.
Alex Hormozis reveals his close friend made $50,000,000 profit in 3 months trading crypto🤯
“A close friend of mine did like $50,000,000 in net earnings in Q4 just from trading crypto. No employees, just traded crypto and made 50 million in profit.
And I remember thinking in that moment, I was like, "Good for you, man. Like, no idea how you do it, don't want to know. I'm going to keep doing my thing."
But like, at so many other points in my career, I would have been like, "Oh my god, teach me what you're... like, I want to learn what you're..." and I would completely take my eye off the ball.”
your death will come on an ordinary day, in the middle of unfinished plans, and the world will continue without you. so live for Jesus Christ. You won’t regret it.
The hardest (bootstrapped) revenue level is $1m to $3m in revenue. Main reason: assuming 25% margins, you have $250k to $750k in profit. Typically you need higher value teammates to scale. And they cost...$250k-$750k. So you have to bet everything on an unsure thing. 3 Alternatives: 1) Narrow avatar to more valuable customers, so you can make more money with same infra. 2) Make a better offer you can charge more money for 3) Raise prices. But no matter which path you choose, it takes more risk to get out of "the swamp' than it take to get into it (which is why most get in, and never break out).
At some point, usually in your 20s, you'll notice that the people around you stop believing in themselves. And no matter how hard you try, you can't save them. By all means, do not let it infect your mind. Stay on your path.