Cj Miller

Founder | @TechtonicCopy | @Dypto_Crypto | @letmecook_io

[Cj Miller @CJ_Techtonic]

"Who the hell is this guy?"

Been in crypto since 2017—watched Maker and Uniswap lay the foundation for what DeFi would become. In 2020, I went all in.

I run Techtonic Marketing where we help web3 companies become the go-to voice in their space.

Created the TTN Framework (Technology-Trust- Narrative) that top DeFi protocols use to own their positioning. Content, strategies, and systems that build authority that compounds.

Building Dypto Crypto as a DeFi content hub—covering what matters, testing strategies, and creating a platform projects actually want to be featured on.

I'm in the protocols every day. Providing liquidity, testing new mechanisms, dealing with the same UX and product challenges my clients are trying to solve. You can't market DeFi well if you're not using it.

I share what's working in web3 marketing, what I'm seeing in DeFi, and how to build narratives that make projects impossible to ignore.

P.S. I love em-dashes and I won't let AI ruin that for me.

[Cj Miller @CJ_Techtonic]

Another interesting find from our 2025 Marketing Report...

75% of CMOs built in-house capabilities and actively avoided using agencies, with only a quarter of companies outsourcing a portion of work.

[Cj Miller @CJ_Techtonic]

Following up on yesterday's post, our 2025 Marketing Report revealed how crypto companies are spending their marketing budget.

Over half of CMOs are utilizing their budget via specific campaigns and events. This could possibly be due to the cyclical nature of the crypto market, coordinating spend around feature launches and announcements, and/or the "hype cycle" that has been the template for the last few years.

While this seems pretty standard, it shows that the industry as a whole hasn't quite reached a point where consistent marketing, brand awareness, and overall presence is valued over specific pushes.

[Cj Miller @CJ_Techtonic]

Btw, you can see the full report here:
https://t.co/x7G1zWwIsS

[Cj Miller @CJ_Techtonic]

Our 2025 Marketing Report revealed some really interesting data, but one of the most interesting points came from marketing budget trends.

The survey revealed that almost 50% of CMOs had their budget reduced over the course of the year.

2025 was undoubtedly a rollercoaster of a year. We somehow went from a raging bull market to being decimated for multiple months before coming back.

Based on conversations I've had so far, this year is expected to be the same with marketing budgets already being cut for the first several months.

Anyone else seeing similar trends this year?

[Cj Miller @CJ_Techtonic]

Exciting stuff going on at @Dypto_Crypto

[Dypto Crypto @Dypto_Crypto]

We used to charge $15/month for basic access to Dypto Crypto.

Not anymore.

Effective today, membership is open to everyone. Portfolio updates, weekly quests, courses, webinars, community, and more!

Join today to participate in our first weekly quest!

Hint: @Grandpa_family

[Cj Miller @CJ_Techtonic]

When you hit a growth inflection, did you add more or subtract and refine?

What did you stop doing that made the biggest difference?

[Cj Miller @CJ_Techtonic]

The protocols that scale successfully don't just do more marketing when they grow.

They do less, but with more precision.

Pattern I keep seeing 🧵

[Cj Miller @CJ_Techtonic]

The sequencing matters:

1. Nail the fundamentals
2. Build trust infrastructure
3. Understand your conversion system
4. Then expand reach

Not the other way around.

[Cj Miller @CJ_Techtonic]

Notice what both do:

>Lead with results, not features
>No technical jargon
>Simple language
>Address pain points the reader already feels

Your elevator pitch isn't one thing.

It's the same core message adapted for context.

Get that right, everything else gets easier.

[Cj Miller @CJ_Techtonic]

"Just tell people what you're selling"

Sounds simple.

It's not.

Explaining what you offer gets complex fast, especially as your product evolves.

And it's one of the most important things you can do for your business.

Most people completely miss the mark.

[Cj Miller @CJ_Techtonic]

Your social content:

Less pitch. More context. You have a bit more room.

"We help clients optimize existing channels, increasing revenue with current traffic before introducing more"

Same message. Different delivery.

[Cj Miller @CJ_Techtonic]

Finance lore is so fascinating.

Whatever makes my magical internet money go up...

[Bull Theory @BullTheoryio]

🇺🇸 FED IS SIGNALING YEN INTERVENTION AGAIN JUST LIKE 1985. LAST TIME, THIS CRASHED THE DOLLAR BY NEARLY -50%.

In 1985, the U.S. dollar had become too strong. U.S. factories were losing business, exports were collapsing, and trade deficits were exploding. Congress was close to putting heavy tariffs on Japan and Europe.

So the U.S., Japan, Germany, France, and the U.K. met in New York at the Plaza Hotel and made a deal. They agreed to deliberately weaken the dollar. By directly selling dollars and buying other currencies together. That was the Plaza Accord and it worked.

Over the next 3 years:

- The dollar index fell almost 50%.
- USD/JPY moved from 260 to 120.
- The yen doubled in value.

This was one of the biggest currency resets in modern history. Because when governments coordinate in FX, markets don’t fight them. They follow. That decision changed everything.

A weaker dollar pushed:

- Gold higher
- Commodities higher
- Non-U.S. markets higher
- Asset prices higher in dollar terms

Now look at today.

The U.S. still runs large trade deficits. Currency imbalances are at the highest. Japan is again at the center of stress. And the yen is again extremely weak. That is why Plaza Accord 2.0 is even being discussed.

Last week, the NY Fed did rate checks on USD/JPY, which is the exact step taken before FX intervention. It signals willingness to sell dollars and buy yen, just like 1985.

No intervention happened yet. But markets moved anyway. Because they remember what Plaza means.

If that starts again, every asset priced in dollars will skyrocket.

[Cj Miller @CJ_Techtonic]

"Excited to announce our partnership with [Company]!"

What does the partnership actually do?

>checks announcement

"Exploring synergies and collaborative opportunities"

Translation: we're both tweeting about each other and calling it a partnership.

[Cj Miller @CJ_Techtonic]

Your homepage hero section:

"Revolutionizing decentralized finance through innovative blockchain solutions"

I still don't know what you do.

Neither does anyone else.

Vague isn't visionary. It's lazy.