christal pélofi

[christal pélofi @CPelofi]

#NMKTRCH #MKTINGEURO @lets_NEUROmkt

[christal pélofi @CPelofi]

In the 3 components attitude, this one is affective #NMKTRCH #MKTINGEURO @lets_NEUROmkt

[Zoe colsenet @zoe52677101]

@lets_NEUROMKT #NMKTRCH #MKTINGNEURO #projectNEUROMKT @teto_aviles @Camila_gavirial @salmawaleed__

[christal pélofi @CPelofi]

Attitude can be explicit or implicit #NMKTRCH #MKTINGEURO @lets_NEUROmkt

[Giovanni SCANDOLA @g_scando7]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO
Attitude is a general, lasting evaluation of an object, person, or issue.

[christal pélofi @CPelofi]

#NMKTRCH #MKTINGEURO @lets_NEUROmkt

[Camila Gaviria @Camila_gavirial]

The implicit attitudes are the ones we are not aware of and the explicit attitudes are ones we are aware of
@lets_NEUROMKT
#NMKTRCH #MKTINGNEURO

[christal pélofi @CPelofi]

The term UX (User eXperience) refers to the quality of the experience experienced by the user in any interaction situation. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[christal pélofi @CPelofi]

Cognitive means believe, affective means feel and conative means do #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[christal pélofi @CPelofi]

Categories of attitude are classified into subcategories:
-Affective Valence
-Activity orientation
-Motivation to act
-Relationship with other
-Elements used to evaluate stimulies
which themselves have subcategories. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[christal pélofi @CPelofi]

Did you know ? Even the shape of objects for Male and Female is different. For men it will tend to be more square, rectangle (symbol of strength) and for women more rounded (for softness) #NMKTRCH #MKTINGEURO @lets_NEUROmkt

[christal pélofi @CPelofi]

fMRI is used in marketing to analyze the reaction of your brain to what is presented to it, this allows you to determine which packaging will attract your eye the most, for example. #NMKTRCH #MKTINGEURO @lets_NEUROmkt

[christal pélofi @CPelofi]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO
@MaelisNiutoua @Gautier_moulin_

[Maëlis NIUTOUA @MaelisNiutoua]

Emotions and attitudes on Zadig & Voltaire’s ad
@lets_NEUROmkt #MKTINGNEURO #NMKTRCH @Gautier_moulin_ @CPelofi

[christal pélofi @CPelofi]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO
@MaelisNiutoua @Gautier_moulin_

[Gautier MOULIN @Gautier_moulin_]

(@lets_NEUROmkt) #NMKTRCH #MKTINGNEURO
@MaelisNiutoua @CPelofi

[christal pélofi @CPelofi]

Zadig&Voltaire publicity @lets_NEUROmkt #NMKTRCH #MKTINGNEURO
@MaelisNiutoua @Gautier_moulin_

[christal pélofi @CPelofi]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Sarah @sarah_sebbane]

Did you know ? The BIG 5 is the most effective personality model for explaining and predicting a person's attitudes, behaviors, performance and outcomes.💡 @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[christal pélofi @CPelofi]

Social validation also works with name, like : victoria (victory) #NMKTRCH #MKTINGEURO @lets_NEUROmkt

[christal pélofi @CPelofi]

This is a marketing way to quickly get a message to your brain #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Gautier MOULIN @Gautier_moulin_]

The packaging is very important for the brands, it is part of the naming, it will make associations, messages and emotions !
(@lets_NEUROmkt) #NMKTRCH #MKTINGEURO

[christal pélofi @CPelofi]

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNeuromkt
@MaelisNiutoua

@Gautier_moulin_

[Gautier MOULIN @Gautier_moulin_]

This is an online casino ad
Mind mechanism :
- Salience : 200% bonus and welcome message are highlighted
- Scarcity : Bonus offer, entice new players to sign up, It motivates us to act !
(@lets_NEUROmkt) #NMKTRCH #MKTINGNEURO #projectNeuromkt @c_pelofi @MaelisNiutoua

[christal pélofi @CPelofi]

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #projectNeuromkt
@MaelisNiutoua

@Gautier_moulin_

[Maëlis NIUTOUA @MaelisNiutoua]

Ladbrokes’s ad campaign, 2014.
The tailored sentence is distinguished thanks to the size of the writing (Salience).
It make you want to play and attracts new consumers (Scarcity).

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #projectNeuromkt
@c_pelofi @Gautier_moulin_

[christal pélofi @CPelofi]

#NMKTRCH #MKTINGEURO @lets_NEUROmkt

[christal pélofi @CPelofi]

It's an advertisement for https://t.co/nPG1HrULnS, an online gambling site. It is easy to distinguish the sentence, centered on the image (salience) #NMKTRCH #MKTINGEURO @lets_NEUROmkt @Gautier_moulin_ @MaelisNiutoua #projectNeuromkt