Sarah

tbs

[Youri 🦊🍃 @Youridefou]

Un saut digne d'un cartoon mdrrr

[Sarah @sarah_sebbane]

Indeed you are right Chloe, it has been demonstrated moreover, that products with packaging with angles were perceived as a threat as well as a rejection while those with curves inspire confidence. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Chloé Ribera @chloe_ribera]

Very often, we notice that products for women are round and products for men are square. The packaging is very important and targets consumers indirectly
@lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[ines bezza @inesssbezza]

our behavior, the way we act and the way we live our life are linked to our attitude
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Gautier MOULIN @Gautier_moulin_]

Forms are very important in products and packaging !
Here are some examples of reactions :
- Angles → rejection
- Curves → confidence
- Rounded → soft ; for women
- Squared → for man
(@lets_NEUROmkt) #NMKTRCH #MKTINGNEURO

[Camila Gaviria @Camila_gavirial]

An experience in marketing terms is whenever the brand interacts with the customer
#MKTINGNEURO #NMKTRCH
@lets_NEUROmkt

[christal pélofi @CPelofi]

The term UX (User eXperience) refers to the quality of the experience experienced by the user in any interaction situation. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Sarah @sarah_sebbane]

Thank you for this tweet Lauriane! Indeed, an attitude is also a predisposition to respond and general lasting evaluation of an object, person, or issue. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Lauriane @Lauriane_vrnn]

All aspects resulting from an interaction with a person or an object / product are :
Perception
Thoughts
Emotion/feeling
decision and other action
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Sarah @sarah_sebbane]

The user experience is constituted according to the context and the conditions, the necessity to satisfy and finally according to the users profiles. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Sarah @sarah_sebbane]

User experiences result from interaction between a person and an object. They produce on the consumer's perceptions, thoughts, emotions, feelings and decisions. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Sarah @sarah_sebbane]

Amygdala activation involved in fear processing and has been shown that products with angles were considered a threat and therefore rejected while products with a curved shape released consumer confidence. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Sarah @sarah_sebbane]

Attitudes are considered as major determinants of behavior influencing our lifestyle. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Sarah @sarah_sebbane]

Every action relies on an attitude. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Sarah @sarah_sebbane]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO @ZINEEBB15 @Lauriane_vrnn @inesssbezza @chloe_ribera

[Lauriane @Lauriane_vrnn]

The packaging is very important because it allows you to buy words or emotions. Like on these bottles.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Lauriane @Lauriane_vrnn]

Our decisions, our choices are affected by what others around us doing. The public is a social proof.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Sarah @sarah_sebbane]

Very good tweet Alban! Anchoring can lead to an incomplete picture of reality that influences how we change our plans and expectations. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Sarah @sarah_sebbane]

Indeed Chloé, the packaging is the first visual contact that is made with the customer and which can encourage him to buy. It appeals to the imagination and memories of the consumer, resulting in an emotional connection with the product. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Chloé Ribera @chloe_ribera]

In neuromarketing, many studies explain how certain details of product packaging influence customers.
For example, consumers show a higher purchase intention for a package of pasta when the clear window on the package is circular rather than rectangular @lets_NEUROmkt #NMKTRCH

[Gautier MOULIN @Gautier_moulin_]

The packaging is very important for the brands, it is part of the naming, it will make associations, messages and emotions !
(@lets_NEUROmkt) #NMKTRCH #MKTINGEURO

[Sarah @sarah_sebbane]

This ad includes "salience" the mind mechanisms because the writings are large and imposing. This attracts the attention of the consumer pushing him to gamble and go to the casino. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO @ZINEEBB15 @Lauriane_vrnn @chloe_ribera @inesssbezza

[Sarah @sarah_sebbane]

The anchoring effect in consumer occurs when they rely too often on the first piece of information they hear. This may lead to an incomplete picture of reality that influences how we modify our plans and expectations.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

https://t.co/1cQF5qRuxX