Chloé Ribera

[Chloé Ribera @chloe_ribera]

the shapes of the products can be determining and say a lot about the message he wants to send us @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Chloé Ribera @chloe_ribera]

Packaging is very important, it allows to influence the consumer in his buying phase @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Lauriane @Lauriane_vrnn]

The packaging is very important because it allows you to buy words or emotions. Like on these bottles.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[ines bezza @inesssbezza]

our behavior, the way we act and the way we live our life are linked to our attitude
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Lauriane @Lauriane_vrnn]

Attitude is our evaluation of a person, idea or object. They can be positive and negative and involve affective, behavioral and cognitive components.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[ines bezza @inesssbezza]

the components of the attitude can be in these 3 forms: cognitive (its about thinking), affective and conative/behaviour.
#MKTINGNEURO #NMKTRCH @lets_NEUROmkt

[ines bezza @inesssbezza]

shapes are very important in the packaging of a product. For example, rounded shapes are something soft for women, and square shapes for men. We can see it in these two products of the same brand. #MKTINGNEURO #NMKTRCH @lets_NEUROmkt

[Sarah @sarah_sebbane]

Amygdala activation involved in fear processing and has been shown that products with angles were considered a threat and therefore rejected while products with a curved shape released consumer confidence. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Chloé Ribera @chloe_ribera]

The rarity expresses the difficulty to find a particular thing, because it appears in an infrequent way or because it exists in small quantities or in the form of copies in limited number
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Chloé Ribera @chloe_ribera]

We can know the feelings of a person by simply looking at his attitude. Behavior can be physical or oral, attitude is part of behavior. Behavior is the way we react to a situation or a person @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Chloé Ribera @chloe_ribera]

Very often, we notice that products for women are round and products for men are square. The packaging is very important and targets consumers indirectly
@lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Chloé Ribera @chloe_ribera]

User experience all aspects resulting from interaction
-perceptions
-thoughts
-emotions/feeling
-decisions @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Chloé Ribera @chloe_ribera]

User eXperience Research is a key step in the interface design process. It gathers different activities necessary to study users' needs and observe their consumption habits @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Chloé Ribera @chloe_ribera]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO @Lauriane_vrnn @sarah_sebbane @ZINEEBB15 @inesssbezza

[Chloé Ribera @chloe_ribera]

It’s true that the public is social proof. Many people follow others to belong to a group. All their decisions, choices…will depend on what the group is doing @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Lauriane @Lauriane_vrnn]

Our decisions, our choices are affected by what others around us doing. The public is a social proof.
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Chloé Ribera @chloe_ribera]

Indeed, naming is very important for a brand. For a large number of cases, it is decisive for the launch of a brand @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Sarah @sarah_sebbane]

A good naming will allow a brand to have a positive impact as well as a greater probability of success. Indeed, 77% of customers make purchases based on a brand name.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Sarah @sarah_sebbane]

This ad includes "salience" the mind mechanisms because the writings are large and imposing. This attracts the attention of the consumer pushing him to gamble and go to the casino. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO @ZINEEBB15 @Lauriane_vrnn @chloe_ribera @inesssbezza

[Chloé Ribera @chloe_ribera]

The mind mechanism of this adversiting is saillance. The slogan is written predominant on this advertisement @lets_NEUROmkt @inesssbezza @Lauriane_vrnn @sarah_sebbane @ZINEEBB15 #MKTINGNEURO #NMKTRCH

[Chloé Ribera @chloe_ribera]

Psychological science plays a prominent role in this field by identifying strategies to improve the effectiveness of persuasive campaigns @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Chloé Ribera @chloe_ribera]

#NMKTRCH #MKTINGNEURO

[Chloé Ribera @chloe_ribera]

To create a naming, it is necessary to establish the vision/ mission/promise / personality of the brand without necessarily pushing the exercise until the brand signature because the first version will be all the more striking if it resonates with the brand name @lets_NEUROmkt