If i had a gun to my head and someone said "This next ad needs to be a winner or your dead"
The ad i would write would be a 10 minute movie ad with a Japanese/ Swiss authority
There just the best ads at the minute you can see it happening all over META across most niches and it will be all niches soon when they understand this game.
look at all the big brands resilia lymphoria etc they all do them
What format would you write? Movie? song? UGC?
Best chance is creativity would love to hear other Creative strategists opinion on this
I am the movie ad goat, 20-30k spend again on one movie ad in 3 days
All 3 top ads in the acc are movie ads if you are a CS and don't write them then your left behind and same with brand owners
@roy_ecom Get them to use seedance 2.5 and if they are still bad get them to go through a course maybe see if @hookrate_ has a course for this or some SOP he is goated
Yo ngl i keep being sent, how creative strategists make winning ads and it makes me laugh
Like nigga what are you talking about adjacent markets and cross pollinating
Like bro be creative and you will win, diving too much into this bullshit language is what makes a bunch of nerds that can't produce winning ads
Be creative it will always win, i would rather someone of sent me a story that they hand wrote that would help me better understand who they are and their skills
If your a cs who applied to work with me or wants a role write me a story and send it me
Worthless mindset is so real, when these guys always assume the worst it is because they can't imagine a world where they are worthy enough to do said thing.
Like common sentences i hear that implies they think their worthless
"what's the catch" like bro..............
"Surely that isn't possible"? Maybe not for you little g
"Nothing has worked for me before" so negative
"Hopefully this works"? Why hope?
That is more helpless but you get the point these are all subtle tell tail signs of someones mindset.
The better you speak outloud and the more confident you are the better your results will be just trust yourself fake your emotions.
Be excited and you will become excited and your work will improve much more
But never say to someone something so like small
CS-RIPPER
Hiring CS, if your a Creative strategist and need a role dm me with your resume and last months ad spend.
I get messages all the time for work and i can't do it all so need an A player strategist who wants the 5-10k roles
Please don't send me slop and don't send me a link to your website, you need to speak good english as well.
If a brand owner hires you then starts telling you their broke and they need a winner ASAP
Refund them and tell them Brokies to fuck off.
They are never scaling lol
Longer form movie ads seem to be doing way better than shorter ads, people fall in love with the story.
Thats why people who are creative will win and the guys who study everything and i mean everything is just going to lose.
Here are the things you need to know
1. Do not dive your head too deep into research you will go to far in where your mind is overthinking every ad.
2. Don't only listen to one person, yes resources help but you are your own person think for yourself.
3. If you have one product then keep the same mechanism across the ads that use that angle then all you have to do it make the story interesting and relatable enough to get them there.
Go write some stories man, everyone posting about resilia, lymphoria, rosabella etc like there all stories and you all think you know what is working but if you just simplified things you would see it clearly.
When i make a long ad i watch it all and if i ever think dam this is long then most of the time it isn't going to be a winner, as soon as you make them think about the length of the ad you have lost.
Keep it pushing and start being storytellers, creative geniuses not just robots who study the market sophistication for hours and hours lol shit ain't that hard.
Make something interesting and relatable and you will see the fruits from it
CS-RIPPER.
Longer form movie ads seem to be doing way better than shorter ads, people fall in love with the story.
Thats why people who are creative will win and the guys who study everything and i mean everything is just going to lose.
Here are the things you need to know
1. Do not dive your head too deep into research you will go to far in where your mind is overthinking every ad.
2. Don't only listen to one person, yes resources help but you are your own person think for yourself.
3. If you have one product then keep the same mechanism across the ads that use that angle then all you have to do it make the story interesting and relatable enough to get them there.
Go write some stories man, everyone posting about resilia, lymphoria, rosabella etc like there all stories and you all think you know what is working but if you just simplified things you would see it clearly.
When i make a long ad i watch it all and if i ever think dam this is long then most of the time it isn't going to be a winner, as soon as you make them think about the length of the ad you have lost.
Keep it pushing and start being storytellers, creative geniuses not just robots who study the market sophistication for hours and hours lol shit ain't that hard.
Make something interesting and relatable and you will see the fruits from it
CS-RIPPER.