Seco

i have an unhealthy ad addiction
3M+ in ad spend

[Seco @dtcseco]

Posting this here for accountability

This was 2 days ago

Aiming for 5M adspend before eoy

Let me cook 👨‍🍳

[Seco @dtcseco]

@ecombender net negative = no food

got it

[Seco @dtcseco]

@Idan_Frenkel8 me too buddy, thats how we know we're evolving

[Seco @dtcseco]

@ecombender my favorite part about your dashboard posts is the food

[Seco @dtcseco]

the weakest hook on supps dtc

[Camski @camski]

The hooks on LinkedIn are getting out of control

[Seco @dtcseco]

understand expectations

what's the exact bottleneck they are facing that made them hire you

creative fatigue? work more from the inside of the ad account, breakdown variables apply creative diversity throughout

need new audiences? understand the product and the mechanisms to find how to tap into new angles and find a strong angle mechanism fit

but most of all first thing is actually understand what they have tried, what is working and start with the most clear gaps on their funnel so you can get those initial wins

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

POV: you sign on your first big CS client, what's the first thing you do when working with them for your first ads?

[Seco @dtcseco]

holy throwback

[MacCoy Merkley 👜 @MacCoyMerkley]

Working from home in November:

[Seco @dtcseco]

dear ad algorithm

please show me ads for the ring notetaker i saw a few days ago

i want to buy

please

[Seco @dtcseco]

@itscarmencruick @TheMartinMezei smart, will do the same

[Seco @dtcseco]

Handwriting old sales letters is GOOD

IF

You use it as a learning block of your day

Don't be mistaken. You doing this is NOT work

It's you investing in becoming better but that isn't making you money

Be very aware of what you spend your time on, you only have so much

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

@dtcseco @TheMartinMezei yes! I've limited myself to 30 min a day though

[Seco @dtcseco]

this is a goated take

i think @spencepawliw has a video on this somewhere

practice boredom

[Mejdi. @mabdyliii]

@austinscripts by being bored more.

Boredom creates creative thoughts.

[Seco @dtcseco]

@TheMartinMezei @itscarmencruick should I join?

[Seco @dtcseco]

our team was a bit behind when it comes to agentic editing (i was slacking)

so I hired 2 cracked editors with dialed workflows

entire team saw how behind they were

now its api this and mcp that, skill this skill that

double the volume and honestly quality is top notch still

[ecombreaker @ecombreaker]

editors who use agentic workflows are so much faster that i'm starting to question hiring editors who don't

a great editor with taste can still make a great ad, not arguing that

but i fucking need 10 iterations of a new winning ad in the next 24 hours, not 2 "polished" iterations in 5 days...

bearish on all editors (even the good ones) that are not building agentic workflows into their day to day work

[Seco @dtcseco]

You can just tell who's gmi

[Kaddie @Kaddie0407]

This is how I attend 99% of @ecomuniversity group calls btw

No excuses for the things you want the most

[Seco @dtcseco]

Kind of unrelated

but

What is that company that has a ring that you can press to record voice notes directly into it and connects with your phone?

Also does more shit but that's the feature that I really liked

[Talon Layman @talon_layman]

There is no perfect idea.

Spit it out as SOON as the thought forms in your mind or you will lose it.

Sticky notes/voice notes are also a good alternative.

[Seco @dtcseco]

Luckily never been in a team like this

Just reading it is giving me anxiety

If you're the one moving with most urgency in a team that doesn't keep up...

GTFO

[Levi A @LeviA79864813]

Biggest red flag when working with a brand is they have 0 urgency

They’re slow to make decisions
Take forever to respond to messages
Keep shitty people employed instead of firing them
Plan everything but do nothing

Be cautious. Do not board a sinking ship

[Seco @dtcseco]

me in a ed subreddit

[Sultan @murodovsultan]

me in a female only subreddit doing avatar research...

[Seco @dtcseco]

@talon_layman 5:34AM activities

[Seco @dtcseco]

@LeviA79864813 you have some veryyy goood sauce man

[Seco @dtcseco]

Precisely this

Yes what is working is working but you need to understand the strongest variables that make something work

So you can use it to stand out with a different approach keeping the core things that are making it work in the first place

[Levi A @LeviA79864813]

This is literally why the market is in a self eating cycle that just regurgitates the same slop without knowing why they’re doing it

Replication without understanding is just blind leading the blind. A good CS can explain exactly why an ad works and why they should run it

[Seco @dtcseco]

@TheMartinMezei Hmm interesting in my experience those are usually more balanced, if there is a lot of adspend should be a lot of talent there too

If that's the case I'd say probably keep looking, 1.5 is really shit of a scale

But

You can just try it as well

[Seco @dtcseco]

I'd say what matters the most for me is:

1 - actually be surrounded by people who you can learn from

See they're thinking, what they're launching, what's working how do they see things differently, what are you lacking in comparison

2 - adspend

Bigger budgets, bigger payouts BUT bigger competition (internal and external)

And usually those 2 are together, if you are working for a top brand in the space both of those criteria will be met

But really depends on where you are at and what you want to get out of it

[Martie Maze @TheMartinMezei]

Who should you work with
as a Creative Strategist?

It's not the size of the brand
or the size of the spend

It's their leadership and culture

You need a high-standard,
No BS environment

Choose wisely.