ecombreaker

ai ads maxxing (creative strategist)

i help dtc brand owners and creative strategists make better ads

$5M+ in ad spend on my ads

[ecombreaker @ecombreaker]

follow me for more REAL ecom sauce (no bs)

[ecombreaker @ecombreaker]

the biggest lesson from Resilia's $1M/day songs is that you're a coward.

if you've ever had a hook that felt too weird, too aggressive, too diabolical to run and you didn't use it?

that buried idea was the winner.

the creative strategist at Resilia didn't bury his f*cked up hook. he ran it, it printed, and now you're studying his ads instead of running your own.

test the weird shit or watch someone else get rich off the idea you were too big of a p*ssy to try.

[ecombreaker @ecombreaker]

finally someone said it.

no one cares about your 3x ROAS when your daily spend is $1000

[Sebastian @Sebastianb0527]

High ROAS ain’t a flex fyi to the guys trying to get hired in the space. Show those spend #’s instead.

[ecombreaker @ecombreaker]

@MuhammadTa7408 maybe intentionally

[ecombreaker @ecombreaker]

ads like these are printing milions of $ every day and you still are not convinced to go all in on ai ads

[ecombreaker @ecombreaker]

@iamsebetancur @migchickennugs meta ads library ranking compared to launch date (if high rank + launched not long ago = winner).

if high rank but launched 2 years ago = probably just accumulated impressions

[ecombreaker @ecombreaker]

@ecompixsil @co1ee_ wtf

[ecombreaker @ecombreaker]

Creative strategy isn’t about writing.

Creative strategy isn't even about reading data and iterating.

Creative strategy is all about understanding working frameworks and creatively innovating them in different verticals.

[Maj Zulic @majzulic]

Creative strategy isn’t about writing.

Creative strategy is all about reading data and iterating.

[ecombreaker @ecombreaker]

Resilia's #1 winning ad ($1M/day) got DELETED from Facebook after the the Federal Government worker tweeted about it 👀

[ecombreaker @ecombreaker]

@amijay__ 1h of deep sleep in 12 hours of sleep?

try this before bed

5000mg of glycine
4000mg of taurine
4-5 tabs of magnesium glycinate
1-3mg of melatonin, 1-2h before sleep

[ecombreaker @ecombreaker]

@AdsWithMarian what's the biggest use-case u see it having?

[ecombreaker @ecombreaker]

@wade_bongs lmao

[ecombreaker @ecombreaker]

''i had s*x with the wife of a jewish billionaire''

attendant for the most hilarious hook of the year lol

Resilia guys - you make me laugh everyday hahahah

[ecombreaker @ecombreaker]

one of the easiest ways to tell if someone actually makes money in ecom is seeing this little shape at the bottom of their screen

[ecombreaker @ecombreaker]

winning ad is just average ad + 5 new hooks covering targeting different sub-niches in the same category + better storytelling + authority + smoother transition to cta + urgency + congruent advertorial / quiz + creative volume/variations being tested every day.

[ecombreaker @ecombreaker]

this is why your ads don't work.

you're hiring the single most important role in DTC, the person who decides what you say in your ads and how they are being executed, and you're paying him less than minimum wage in US and also most European countries.

$1k/mo doesn't get you a strategist. it gets you some 3rd world high school student who thinks watching a youtube video called ''how to write good hooks for ads'' is creative strategy.

[Jake Fouracre @4acre48]

Looking to hire a junior creative strategist.

remote. $1k USD/mo + bonus.

you'll do research, come up with ad concepts, and write scripts.

Send me something you've made.

DMs open.

[ecombreaker @ecombreaker]

18 year old seeing bh supplement ads for the first time

[ecombreaker @ecombreaker]

@jordan_low30175 they lowkey cooking, whole ecom twitter is glazing them rn

[ecombreaker @ecombreaker]

Got a WINNING SONG AD?

Cool. Don't celebrate. Double down on it.

Not the way every r*tarded dropshipper does it.(swapping the hero's shirt color and calling it an iteration)

You NEED take the winning STORY FRAMEWORK and squeeze the shit out of it:

New formats (same story, brand new messaging style):
→ Turn the song into a full storytelling ad (real ai)
→ Turn it into a cartoon - a 60-second mini-drama that plays like a movie
→ Turn it into a podcast (women telling the story)

New audiences:
→ Niche all the way down - one hyper-specific group, not "everyone" (can be latinos, black people, football fans, anyone)
→ Niche all the way up - top of market, mass appeal

New angles:
→ Same story, same format, aimed at a pain point you haven't touched
→ Point the winner ad at a problem it's never spoken to

You already found the story that works.

Stop hunting for a new one.

Milk this one across every format, every audience, every angle until there's nothing left.

Thank me later.

[ecombreaker @ecombreaker]

r*tarded 16 year old dropshippers are 10x-ing their monthly visits with stupid ai cartoon ads every single day

stop sleeping 😴

[ecombreaker @ecombreaker]

most low iq creative strategists only focus on formats and have no clue how to utilize winning frameworks (not angles)

if you follow ''dtc creative strategists'' who only post about ''new formats'' like claymation, etc... just know they are not really doing this at scale.