Carmen C | Creative Strategist + Media Buyer

Creative Strategist + Media Buyer for beauty, health & wellness DTC brands | Portfolio ↓

Generated Over $650,000 for clients

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

Reintroducing myself (new followers + looking for more connections on X)

I’m Carmen, 20 (almost 21). 

I’ve been in digital marketing for 2.5+ years, but the obsession started way earlier.

At 13 I got bored one summer and went door-to-door selling homemade cookies.

15 sales out of 100 houses. 

That was the moment I got hooked on sales and marketing.

Fast forward:

First real client: ran Google Ads for my dad’s business and made him an extra $7k in the first month

Since then: agency work on Google + Meta Ads

Most recent result: helped an NYC wedding venue generate $77,000+ through Google Ads in the past year

Last few months: deep into creative strategy for ecom brands (angles, testing, and making ads that actually get spend)

Right now I’m focused on one thing:

Learning exactly when to use AI (and when not to) so I can deliver both quality and volume as I take on more clients.

If you’re in creative strategy, media buying, ecom, or just building something, I’d love to connect.

Drop a follow and let me know what you're building towards.

For the other CS, what’s you're biggest bottleneck in your work right now?

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

@Chaudhary_Isa yea I see your point, it's just nice to make sure heres no fluff as longs its adding entertainment like you said

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

Gary Halbert: edit until the reader has finished every word before they realize it, and they’re ready to act.

Which means no line in your script is there to make a point. It’s there to make the next line inevitable.

If a line can be deleted and the next one still lands, delete it.

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

@Peter_Ola06 yea, every line reads into the other and almost needs no brain power to work through them

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

@rahulcreates95 haha thank you!

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

talked with my senior cs today and he gave me an alternative to my rough draft hook:

My hook: “Be careful with your vape around your kids.”

His rewrite: “I didn’t realize how much I influenced my kids until I saw my son hiding his vape at 11.”

One was just a warning and the other one is a parent’s worst afternoon, I know I'll be at level soon

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

*tmrw morning

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

most cs don't know how to properly break down a winning ad they see on atria or gethooked

will send some winning breakdowns today so you know how to do it properly

doing these instead of handcopywritting series for now (will still handwrite) but I think these will be more helpful

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

@therealmokam facts

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

dont let your health deteriorate at the expense of making more money 🏋️‍♂️🥑🧘‍♀️🍵🏃 🥒 🥩 ☀️

in my opinion good health beats making money but don't get me wrong, both matter A TON

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

I miss maine 🦞🌲🐻

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

What was the first marketing course/program you ever bought/ Mine was Legendary Marketer which was a TOTAL PYRAMID SCHEME, but it didn't stop me from continuing forward (assuming that all these courses are scams)

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

@_12_eugene defintiely, the one he made just has so much more emotional weight and really puts that picture in your mind

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

1/4 of the way there

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

@codyplof copy is key, as a media buyer transitioning into creative strategy and learning so much about copy, cuase you start wit the foundation which is understand the buyer, their psychology, etc

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

@andrewjfaris its funny how that works where you thought you'd be farther after 3 months but the reps you put in compound overtime and then you're further than you ever thought you were as you stay consistent

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

@andrewjfaris I believe the people that find hard just never adapted becuase once you see what you need to evolve in the space (and have a good mindset) you don't see meta ads as "harder"

[Andrew Faris @andrewjfaris]

Critical for your DTC advice diet

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

@andrewjfaris @RobertPaidAds thats true, its good to know what is relevant for you to reference and what isnt

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

@mrsharma yes! I'm trying to grow my systems now becuase nowadays no point in wasting brain energy on easy tasks that could be handed off

[Carmen C | Creative Strategist + Media Buyer @itscarmencruick]

launching 3 new google ads cmapaigns 💀 for 3 diff brands today, excited to one day JUST be focusing on CS work