Eugene | Creative strategist

Direct response marketer since 2025

[Eugene | Creative strategist @_12_eugene]

"Your customer isn't a moron, she is your wife"

If you're a marketer or a brand who wants your wife to throw cash at you with a big smile on her face...

Hit the follow button let me show you how.

[Eugene | Creative strategist @_12_eugene]

So, if you're a marketer, be specific about what you do and who you serve to avoid making the mistakes I made in the past.

And save yourself some headaches.

[Eugene | Creative strategist @_12_eugene]

I learnt this the hard way!

I tired to be an everyday marketer.

I wanted to write ads, product pages, sales pages, email and sms marketing all at once.

All it did was to drain me out.

Not until I read Atomic Habits about focusing on a specific skill.

[Eugene | Creative strategist @_12_eugene]

That's why I decided to be at WAR FRONT of any marketing funnel.

Writing ad scripts that turn cold prospect into leads

Since I made that decision, I'm less burnt out than when I was trying to be an everyday marketer.

[Eugene | Creative strategist @_12_eugene]

@itscarmencruick Style determines the tone of ads.

He's suggestion is good for a ugc style.

while your hook can be used for a B-roll ad.

[Eugene | Creative strategist @_12_eugene]

@itscarmencruick What I will do if I get hired as a cs

1. Find out what they've done that successed and failed in the past

2. Get more info about their products.

3. Research on the market.

4. Lunch my first ad with them.

[Eugene | Creative strategist @_12_eugene]

Day 4 handwriting ancient sales letter by Eugene Schwartz.

One thing I love about this sales letter the promise lead.

The promise was so good that I saw my own desires in it.

[Eugene | Creative strategist @_12_eugene]

Done with the market, product and competitors research

Moving on to write the product page.

[Eugene | Creative strategist @_12_eugene]

Done with market, product and competitors research.

Next is to write a good product page that converts.

Stay tuned!

[Eugene | Creative strategist @_12_eugene]

Today I'm doing something fun to add to my portfolio.

I'm going to write a product page for a skincare brand.

But first, I have to make research on the market, product and competitors to find GAPS.

Because if I don't, I will be guessing which I see many brands do.

[Eugene | Creative strategist @_12_eugene]

Today I'm doing something fun to add to my portfolio.

I'm going to write a product page for a skincare brand.

But first, I have to make research on the market, product and competitors to find GAPS.

Because if I don't, I will be guessing which I see many brands do.

[Eugene | Creative strategist @_12_eugene]

@TechnicalBben I'm Onwuka Eugene and I write script for ads and can also lunch ads on meta and tiktok

I also started building in public here on X

Check out my portfolio below:
https://t.co/UuL9OcqUqd…

[Eugene | Creative strategist @_12_eugene]

Day 3 of handwriting ad copy.

#BuildInPublic

[Eugene | Creative strategist @_12_eugene]

@realAndyAustin BRIEF

[Eugene | Creative strategist @_12_eugene]

Day 2 of handwriting winning ad copy🤝🙌

[Eugene | Creative strategist @_12_eugene]

@AlinDragu OH, I thought it was AI😂

[Eugene | Creative strategist @_12_eugene]

@ecombreaker @XCarbonado Bad advice btw

[Eugene | Creative strategist @_12_eugene]

@AndrewWriteCopy Focus on the fundamentals — Research

[Eugene | Creative strategist @_12_eugene]

Do not use AI for research!
Do not use AI for research!
Do not use AI for research!
Do not use AI for research!
Do not use AI for research!
Do not use AI for research!
Do not use AI for research!
Do not use AI for research!

[Eugene | Creative strategist @_12_eugene]

@ecombreaker Majority of them comes with no CTA

[Eugene | Creative strategist @_12_eugene]

@TheMartinMezei 50/50 now😂