Cynosura Business Coaching

CYNOSURA is a business coaching firm committed to helping its clients improve their organization in the areas of marketing and sustainability.

[Cynosura Business Coaching @CYNOSURALLC]

Cynosura Consulting is now Cynosura Business Coaching.
Let's connect on how Cynosura can help your organization in marketing and sustainability.

[Cynosura Business Coaching @CYNOSURALLC]

"Brands need to consider who their products are built for, consider the persona, and ensure the values and messaging align with the beliefs of the consumers."

#MarketingStrategy
#BrandPurpose

https://t.co/UpNbLddIAQ

[Cynosura Business Coaching @CYNOSURALLC]

SUSTAINABILITY MARKETING IS SIMPLY JUST MARKETING

#MarketingSustainability
#MarketingStrategy
#Marketing
#Sustainability
#GreenBusinessStrategy
#MarketingMix

Learn More: LInk in Bio

[Cynosura Business Coaching @CYNOSURALLC]

SUSTAINABILITY MARKETING IS SIMPLY JUST MARKETING

#MarketingSustainability
#MarketingStrategy
#Marketing
#Sustainability
#GreenBusinessStrategy
#MarketingMix
https://t.co/SKcYxJuAFd

[Cynosura Business Coaching @CYNOSURALLC]

There seem to be ample online resources willing to answer the question “What is #Sustainability #Marketing?” Yet, very few provide the real answer, which is:

“SUSTAINABILITY MARKETING IS SIMPLY MARKETING.”
#MarketingSustainability
#MarketingStrategy
#GreenBusinessStrategy

[Cynosura Business Coaching @CYNOSURALLC]

Check out Cynosura Consulting on Google!
https://t.co/k1QRZLVfWO https://t.co/ElOH9kDuLj

[Cynosura Business Coaching @CYNOSURALLC]

@PiaLovesYourBiz nails it with this piece in Forbes on getting #branding right. In addition to strategy, audience, and consistency, I would add aligning your marketing mix with your brand as I discuss in this article (https://t.co/1W53uU4I0i)

https://t.co/TkEjMwqgqa

[Cynosura Business Coaching @CYNOSURALLC]

From #climatechange, #SDGGoals & #sustainability to well-being and #socialjustice, inattentive companies will be behind the curve post-pandemic.

This article posted by @GreenBiz highlights the 10 things you and your company need to also be watching.

https://t.co/wjMPkFYS77

[Cynosura Business Coaching @CYNOSURALLC]

If you say sustainable, people know“we are going to be ok”

Jerry & John reminds us all to laugh - even at ourselves.

Buzzwords may mean different things to different people - be sure to be clear on your intent when you use them.

https://t.co/RZ7576tXYY

[Cynosura Business Coaching @CYNOSURALLC]

Download this free overview on Marketing Sustainability that defines the term and provides guidance on how to align your sustainability initiatives within your marketing mix strategy.

#Sustainability
#MarketingMix
#GreenBusinessStrategies
https://t.co/6qkkr4IPbw

[Cynosura Business Coaching @CYNOSURALLC]

Ample resources address green business strategies, yet few recognize eco-friendly marketing is no different from regular marketing

Quite simply - #Sustainability #marketing is just marketing
#MarketingSustainability
#GreenBusinessStrategies

Learn More: https://t.co/wjt7v3CUqP

[Cynosura Business Coaching @CYNOSURALLC]

How is your brand incorporating your clean energy initiatives into your marketing efforts?

Laura Taylor at @SilverlineComms has some thoughts on the subject.
#CleanEnergy
#Branding
#MarketingStrategy

Read her Marketing Insider article here: https://t.co/LG2dD1nBHz

[Cynosura Business Coaching @CYNOSURALLC]

Check out Cynosura Consulting's new website page dedicated to #SustainabilityMarketing.

#Sustainability
#Marketing
#SustainableProducts
#EcoFriendly

https://t.co/3HIDJeNEbp

[Cynosura Business Coaching @CYNOSURALLC]

Recent Sierra Club article on plant-based materials that can replace animal derived ones.

Interesting and innovative!

https://t.co/9XoPC4zJSr

[Cynosura Business Coaching @CYNOSURALLC]

What is your company doing to incorporate sustainability into your marketing efforts? Where do you need help?
#MarketingSustainability
#ESG
#MarketingStrategy

Read More from B2B Marketing: https://t.co/JhGWkoFkDz

[Cynosura Business Coaching @CYNOSURALLC]

Which one of these trends will your company be a leader in addressing?

1. #Regenerativeagriculture
2. #Climatepositivity
3. #Biodiversity
4. #Circular thinking
5. Brands embracing #resale
6. #Bio-basedmaterials
7. #Socialimpact

#Sustainability #Trends
https://t.co/1gx6VfX99x

[Cynosura Business Coaching @CYNOSURALLC]

Planning for your 2021 content and #socialmedia #marketing program, consider these trends by @DarbyComm

Trend #1: #SocialCommerce
Trend #2: #BrandActivism
Trend #3: More Meaningful #InfluencerMarketing
Trend #4: Bite-Sized #Video
#MarketingStrategy
https://t.co/VmYxqfBInG

[Cynosura Business Coaching @CYNOSURALLC]

"For marketers struggling to understand their consumers today, these findings are critical.
Molly Lewis - Senior VP and Partner at @Knownis
#PostPandemic
#MarketingStrategy
https://t.co/rLPLROYYFW

[Cynosura Business Coaching @CYNOSURALLC]

Happy New Year!

[Cynosura Business Coaching @CYNOSURALLC]

Have a wonderful holiday - take time to enjoy the outdoors and the beauty of nature!