After 2 revision rounds and a second 2nd we have an acceptance!!
Veloutsou, C. & Ballester, E., “A Typology of Brand Knowledge Associations Projected in Brand-Generated Signals”, Journal of Product & Brand Management, forthcoming, https://t.co/hQK3xwDVgo
Our work is pre-published!!
Osuna Ramírez, S.A., Veloutsou, C. & Morgan-Thomas, A., “Antipodes of love and hate: the conception and measurement of brand polarization”, Journal of Business Research
Access: https://t.co/2hu6hQ2I1T
#BrandLove#BrandHate#Brandpolarization#brand
The new Scimago Journal Rank (SJR) is out.. The Journals specialising in Brand Management are doing very well!!
Submit your work in the specialist Journals in Brand Management!
More information: https://t.co/JkzUbyfJ8Z
#brands#branding#journals#rankings#SJR
After 4 steps, 9 studies &over 5 years in total, our paper is out!!
Dong, Veloutsou, & Morgan-Thomas, 2024, Negative online brand engagement: conceptualisation, scale development and validation, J of R in Interactive Mrk, https://t.co/vaBL8YIBvl
@UofGAsbs@EmeraldGlobal
I was interviewed on BBC World Business Report for the Fujitsu and the Post Office scandal last night! (#bbcnews World Service - radio)
Download the interview here: https://t.co/ERqZ42CZJ9
@UofGAsbs
https://t.co/vaelqqRkak
We would like to welcome Rico Piehler in the Journal of Product & Brand Management's Associate Editors team.
CiteScore 2022 8.9; Impact Factor 2026 is 5.6; ABDC 2019 A rated
More information about the Journal: https://t.co/J4sfdN2pQG
@EmeraldGlobal
Very happy to see that my work is now in a volume!!
Veloutsou, C., 2023, “Enlightening the Brand Building-Audience Response Link”, Journal of Brand Management, Vol. 30, pp. 550-566. (https://t.co/B8s7pAI022)
I hope you will all enjoy this read!
If you are #teaching#Brand Management/#branding , you might find some of these slides useful for your course: https://t.co/2abX4BX0XZ
Have a nice semester!
Very happy to announce an upcoming call for papers for a special issue
Special Issue: #Interpretive Approaches to #Branding
Journal: Journal of #Product & #Brand Management
Guest editors: Bernard Cova, Daniele Dalli
More information: https://t.co/YUNeR08Rxm
Just finished an interview on @BBCWorld on the topic "Russia seizes control of Danone and Carlsberg operations", but I had no way to capture it!
I would like to thank the two nice people (a Lecturer and an ex-student) who send me photos, since I could not get access
@UofGAsbs
The 2022 #CiteScores were announced from #scopus. The Journals specialising in #branding have a reason to celebrate and reasons to target the specialised Journals!! Shorted by CiteScore 2022.
#brand#marketing