Cleopatra Veloutsou

Professor of Brand Management @UofGAsbs - Editor in Chief: Journal of Product and Brand Management - Associate Editor: Journal of Business Research

[Cleopatra Veloutsou @C_Veloutsou]

After 2 revision rounds and a second 2nd we have an acceptance!!
Veloutsou, C. & Ballester, E., “A Typology of Brand Knowledge Associations Projected in Brand-Generated Signals”, Journal of Product & Brand Management, forthcoming, https://t.co/hQK3xwDVgo

[Cleopatra Veloutsou @C_Veloutsou]

Our work is pre-published!!
Osuna Ramírez, S.A., Veloutsou, C. & Morgan-Thomas, A., “Antipodes of love and hate: the conception and measurement of brand polarization”, Journal of Business Research
Access: https://t.co/2hu6hQ2I1T
#BrandLove #BrandHate #Brandpolarization #brand

[Cleopatra Veloutsou @C_Veloutsou]

The new Scimago Journal Rank (SJR) is out.. The Journals specialising in Brand Management are doing very well!!
Submit your work in the specialist Journals in Brand Management!
More information: https://t.co/JkzUbyfJ8Z
#brands #branding #journals #rankings #SJR

[Cleopatra Veloutsou @C_Veloutsou]

@dr_jaylan @UofGAsbs Super to see you.. ;)

[Cleopatra Veloutsou @C_Veloutsou]

@HECLiege Thank you very much for the invitation and the opportunity to work with these super researchers!!

[Cleopatra Veloutsou @C_Veloutsou]

@pnschwab @UofGAsbs @EmeraldGlobal Time consuming and it needs to be needed :)

[Cleopatra Veloutsou @C_Veloutsou]

After 4 steps, 9 studies &over 5 years in total, our paper is out!!
Dong, Veloutsou, & Morgan-Thomas, 2024, Negative online brand engagement: conceptualisation, scale development and validation, J of R in Interactive Mrk, https://t.co/vaBL8YIBvl
@UofGAsbs @EmeraldGlobal

[Cleopatra Veloutsou @C_Veloutsou]

I was interviewed on BBC World Business Report for the Fujitsu and the Post Office scandal last night! (#bbcnews World Service - radio)
Download the interview here: https://t.co/ERqZ42CZJ9
@UofGAsbs
https://t.co/vaelqqRkak

[Cleopatra Veloutsou @C_Veloutsou]

For more information about the Journal of Product & Brand Management visit: https://t.co/WQ4W1LHiRv

@mktgmike, @Pol_Chrysochou, @KirstenCowan5, @SethKetron, @RicoPiehler, @GiuseppePedeliento, @ElaineWallace, @EmeraldGlobal, @emeraldinindia, @EmeraldANZ

[Cleopatra Veloutsou @C_Veloutsou]

We would like to welcome Rico Piehler in the Journal of Product & Brand Management's Associate Editors team.
CiteScore 2022 8.9; Impact Factor 2026 is 5.6; ABDC 2019 A rated
More information about the Journal: https://t.co/J4sfdN2pQG
@EmeraldGlobal

[Elgar Publishing @ElgarPublishing]

NEW A Research Agenda for #BrandManagement in a New Era of #Consumerism @CeridwynKing, @LifeAtPurdue and Enrique Murillo @UPInstitucional https://t.co/FxPIFzQ4fe
Sample chapter https://t.co/MOLFQvQ80O

[Cleopatra Veloutsou @C_Veloutsou]

I am looking forward delivering this course at HEC Liège in Belgium - hoping that we will all learn a lot during the 4 days journey!!
https://t.co/ZcLXhmN3di

#theory #researchgap #literaturereview #systematicliteraturereview #scaleselection #scaledevelopment

[Cleopatra Veloutsou @C_Veloutsou]

Very happy to see that my work is now in a volume!!
Veloutsou, C., 2023, “Enlightening the Brand Building-Audience Response Link”, Journal of Brand Management, Vol. 30, pp. 550-566. (https://t.co/B8s7pAI022)
I hope you will all enjoy this read!

[Cleopatra Veloutsou @C_Veloutsou]

If you are #teaching #Brand Management/#branding , you might find some of these slides useful for your course: https://t.co/2abX4BX0XZ
Have a nice semester!

[Cleopatra Veloutsou @C_Veloutsou]

Very happy to announce an upcoming call for papers for a special issue
Special Issue: #Interpretive Approaches to #Branding
Journal: Journal of #Product & #Brand Management
Guest editors: Bernard Cova, Daniele Dalli
More information: https://t.co/YUNeR08Rxm

[Emerald Responsible Management @EmeraldRespMgt]

📢 Call for Papers! #JPBM is looking for papers on the following topic: 'Package Design: Overcoming Challenges for Brands'

⏰ Deadline: 30 Sep 2023

Learn more here 👉 https://t.co/6KVEFCNn2B

@AcademicChatter #academictwitter #journals #management #brand #marketing #business

[Cleopatra Veloutsou @C_Veloutsou]

Just finished an interview on @BBCWorld on the topic "Russia seizes control of Danone and Carlsberg operations", but I had no way to capture it!
I would like to thank the two nice people (a Lecturer and an ex-student) who send me photos, since I could not get access
@UofGAsbs

[Cleopatra Veloutsou @C_Veloutsou]

Enjoy and share the recording of the session of the Emerald seminar!!
#brand #branding #brandbuilding #brandstrategy #brandmanagement #brandidentity #brandimage #brandreputation #brandrelationships #WoM @EmeraldGlobal @EmeraldPublish1 @UofGAsbs
https://t.co/RQFvaGywM2

[Cleopatra Veloutsou @C_Veloutsou]

The 2022 #CiteScores were announced from #scopus. The Journals specialising in #branding have a reason to celebrate and reasons to target the specialised Journals!! Shorted by CiteScore 2022.
#brand #marketing

[Cleopatra Veloutsou @C_Veloutsou]

The time is approaching!! Register to attend the seminar on Brand Building live next Monday!!
Free registration: https://t.co/osF2ayMYQL
#brands #branding #brandbuilding #seminar @EmeraldGlobal