Fiat has released its first official image for the 2027 Grizzly and Grizzly Fastback prior to their full unveiling later this year. In addition, the duo will sit on top of Stellantis’ FWD Smart Car Platform and offer HEV and BEV powertrains. #Fiat#GrizzlyFastback#Grizzly#CUVs
We used to call this transmedia planning (shout out to Henry Jenkins and MIT Media Lab). When I worked on HBO we’d activate more than a dozen supplemental niche touch points for some campaigns to supplement the main media buy and PR push. Didn’t matter if these elements didn’t scale. It was all in service of the narrative promoting the premiere. Gave super fans a treasure hunt spread across the entire internet. We had a True Blood audio upload on a random platform that got ~1000 unique streamers (same day we did a $200K IGN roadblock). Those 1000 true fans mattered just as much as the 1M impressions we got on the HPTO. This was before everyone got obsessed with performance metrics. Before algorithmic feeds. Media planning was storytelling and craft. The most special fan service things didn’t scale bc that wasn’t the point.
@Mike_M_Klotz 1) Lower prices to bolster sales (esp flagship like Wrangler) and win back opinion elites
2) Kill Chrysler / go all in on Alfa
3) Refesh Durango / bring back Caravan and make Dodge America’s “affordable” brand
4) Create DTC consumer purchase options
5) Double American manuf
Yes coming from guy designing blob fish cars. This is simply Audi understanding the audience this concept speaks to — performance oriented cars should allow you to focus on the road not a screen
Love this and appreciate Honda investing in a segment most other auto companies wouldn’t even consider. Only downside is the supposed starting price of $38k. Seems high and like it will bar most of the target demo if true
The iconic Honda Prelude is making a return with Hybrid-Electric Power, Type R Chassis Hardware and an All-New Honda S+ Shift! On sale later this fall.
Learn More: https://t.co/8sRknj0LFJ