Fotis Chatzinicolaou

Creative Strategist & Direct Response Copywriter For Ecom Brands Like Ryze, Hume, Resilia And More | Written Dozens Of Ads With 6-Figure Spend

[Fotis Chatzinicolaou @CalmNProfitable]

Email Case Study: How I Helped A “Hard Mode” Brand Make $2,695,296.2 In 12 Months

Most email success stories are for businesses that play the game in "easy mode"

Here are email marketing 5 strategies that crush no matter what you sell.

Watch at: https://t.co/glm2hj89Gc

[Fotis Chatzinicolaou @CalmNProfitable]

@GustavWalsted If you post this on LI I got a couple of killers to refer.

[Fotis Chatzinicolaou @CalmNProfitable]

@IMJustinBrooke GCP

[Fotis Chatzinicolaou @CalmNProfitable]

@SuppsCopyChief Heya man, I sent you an email to [email protected] about your Supplements Copy Chief offer. Subject line is "Supplements Copy Chief?" Can't DM you so I'm commenting here

[Fotis Chatzinicolaou @CalmNProfitable]

@TheCopyTitan One of the best and most honest guys in the copywriting space

[Fotis Chatzinicolaou @CalmNProfitable]

@TheCopyTitan Appreciate the love, good sir

[Fotis Chatzinicolaou @CalmNProfitable]

$8/subscriber in my first ever email promo (and saved a dog’s life)
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I’ve been in the Philippines, the land of smiles, since last week and I’m enjoying my time here.

It always feels good to change your environment every once in a while…

The last few times I was here, I kind of struggled to focus on business.

But now I made the conscious decision to be very focused on business during the first part of the day, and then I can socialize later.

With that said, today I’d like to briefly explain how I was able to generate $8 per email subscriber in a week when I first ran my first ever email promo.

Some people think that making $1 per email subscriber per month is considered good money…

But I made EIGHT times that in just ONE week.

And while some might think that’s genius (and most of my exes will cheerfully dispute), the fact is that there were certain things in place that helped me do this.

First things first, I gave people a really, really irresistible offer.

This is something a lot of people in email marketing tend to forget.

They focus a lot on email copywriting. Yes, writing great emails and subject lines are important because they help you build trust and relationship with your people…

But they will not help you sell something that nobody wants.

As I’ve heard world-class copywriters say, “you can’t put lipstick on a pig” and “you can’t polish a turd.”

(I think Doberman Dan Gallapoo said one of the above but I don’t remember)

So in my case, I actually put all my infoproducts (I had 5-7 at the time) together and offered them for a sweet price.

Then, what made it really important (I believe) is that I told people they would NOT give the money to me.

What I asked them to do was to donate the money to an animal shelter that I supported at the time.

I made it very clear that I wasn’t going to ask for their money and, to get the offer, they had to send me a bank receipt, showing that they donated.

Lastly, something that I did is that I gave them TWO levels of donation.

I don’t remember the exact numbers, but I think I told people, “Okay, if you want all of my infoproducts, you need to pay a minimum.” I think it was 47 euros or 57 euros, something like that.

But then I gave them another level and told them, “If you pay at least [some three-figure sum], I will also write a customized training program for you.”

This is something I heard from one of the legendary copywriters, Victor Schwab.

He said that you need to give people an option between YES and YES, not YES and NO.

So by giving people two options – either making a small donation and getting all my infoproducts, OR making a bigger donation and getting all my infoproducts PLUS a customized training program from me – this also helped increase conversions.

So, this was my first email promo.

And it was very successful.

Now, get this:

Even though supposedly I didn’t make money directly from it, I ended up profiting.

For example, some people got just the infoproducts… went through the content… and were so impressed that they asked me to write a customized program for them.

Others got the customized training package, loved the results, and after 2-3 months, asked to become 1-on-1 clients.

But perhaps what put a smile on my handsome face was this:

Someone was so touched by what I did that he told me “I was so moved by what you did so I went ahead and adopted a dog from an animal shelter.”

Yeap.

He literally adopted a dog thanks to my email promo.

That’s why I freaking love email, when done right.

(Hint: if you use pretty design emails from email marketing agencies, you’re not doing it right lol)

Anywho, hopefully this inspires you to take your email game a bit more seriously.

And if you need help with this, grab my 4-Day Email Cash Machine:

https://t.co/pG9wyo62Qj

May the paws be with you,

Fotis Chatzinicolaou

World’s Most Handsome Marketing Strategist

[Fotis Chatzinicolaou @CalmNProfitable]

@TheCopyTitan Thanks brother, appreciate it. And yeap, lot's of money haha.

[Fotis Chatzinicolaou @CalmNProfitable]

Email Case Study: How I Helped A “Hard Mode” Brand Make $2,695,296.2 In 12 Months

Most email success stories are for businesses that play the game in "easy mode"

Here are email marketing 5 strategies that crush no matter what you sell.

Watch at: https://t.co/glm2hj89Gc

[Fotis Chatzinicolaou @CalmNProfitable]

@TheCopyTitan Superb offer for the right person. On top of being prolific (a trait of all great copywriters), Svet has also been copy coaching others for years. And while he's too humble to say it, he's gotten lots of compliments from A list marketers and business owners for his work

[Fotis Chatzinicolaou @CalmNProfitable]

When selling anything, remember:

Audience > Offer > Copy

This single principle will save you lots of time, energy, and money

[Fotis Chatzinicolaou @CalmNProfitable]

Guys: My shoulder, neck, and back hurt

Also guys

[Fotis Chatzinicolaou @CalmNProfitable]

I've written 5 books in English and 2 more in Greek

Here's what I discovered:

You're your worst enemy when it comes to finishing your book

Stick to your deadline, let the audience decide if your book was good or not, and adjust things later

[Fotis Chatzinicolaou @CalmNProfitable]

@BodyRecompExprt @Matt_S_Stephens Still sucks.

Given the tendency of women to ghost, she'd have to go on 200+ dates to find the one and keep him around

[Fotis Chatzinicolaou @CalmNProfitable]

Underrated supplement:

Kratom

Depending on the variety, it gives you DIFFERENT benefits each time

Just make sure you find a good supplier

[Fotis Chatzinicolaou @CalmNProfitable]

If you don't feel good after a workout, you better get yourself checked

[Fotis Chatzinicolaou @CalmNProfitable]

What they say they use VS What they really use

[Fotis Chatzinicolaou @CalmNProfitable]

Crazy to think in high-school I was invisible to girls and today they check me out all the time

Thankful

[Fotis Chatzinicolaou @CalmNProfitable]

Underrated muscle hack:

Each day, do a couple of low volume, low intensity sets for the target muscle

Increases mind muscle connection and adds to the weekly volume