Calvin Innes

Fandom & Pop Culture Creative Strategist. Consulting Creative Director. Advising brands and agencies. Keynote Speaker. Founder: Innes Agency & The Forge

[Calvin Innes @CalvinInnes]

Fandom isn’t just another marketing channel.

It’s what happens when people care enough to gather together, create & remix, defend, debate and return again and again.

The brands that win in this space are the ones building things people want to belong to.

[Calvin Innes @CalvinInnes]

Who create content, build communities, travel to events, spend money, and recruit others, all without being asked, and certainly without being paid. That is fandom. And understanding it is the most significant marketing opportunity most brands are still missing.

[Calvin Innes @CalvinInnes]

Brands are spending more than ever trying to reach people who are increasingly good at ignoring them. Ad fatigue is real. Trust in traditional advertising is low. Attention is fractured across hundreds of platforms, formats, and feeds....

[Calvin Innes @CalvinInnes]

And yet , in the middle of all of that noise, there are communities of people who are deeply, fiercely, voluntarily engaged. Who talk about the things they love constantly....

[Calvin Innes @CalvinInnes]

Speaking at @_SEG3_ London June 18–19 on the Psychology of Fandom.

Not what fans do. Why they become fans at all.

Because that distinction is where almost every brand engagement strategy either works or falls apart.

See you there 👊 #SEG3 #Fandom

[Calvin Innes @CalvinInnes]

The Real Power of Fandom Is The Social Infrastructure.

https://t.co/KFG5u70Pg3

[Calvin Innes @CalvinInnes]

I'm heading back to the The Popcultr Summit, this time as a moderator for the opening panel of the day: Fandom Fluency.

I'll be joined by a great panel of experts and thought leaders.

This is going to be fun!
#PopcultrSummit

[Calvin Innes @CalvinInnes]

Last week I had the pleasure of presening my keynote talk, "Fandoms, the most powerful (and most human) media channel" at Adwards Festival of Creative Excellence 2026, in Riga, Latvia.

[WIRED Czech Republic & Slovakia @Wiredcz]

Oceňovaný profesionál na fandomy a populární kulturu Calvin Innes vysvětluje, proč tradiční reklamní model ztrácí sílu a proč budoucnost patří komunitám, které značce opravdu věří. V prostředí Discordu, Robloxu nebo Fortnite už nerozhodují hlavně peníze, ale autenticita.
Je autorem knihy Fandom Power a jako konzultant buduje vztahy s fanoušky pro globální brandy jako Fortnite, LEGO či Adidas. Díky působení v porotách Cannes Lions či Golden Drum má navíc bezkonkurenční vhled do marketingu nové generace.

👉Calvin Innes bude také jedním z hlavních speakerů na 5. ročníku Konference #HolkyzMarketingu, která se koná 16. dubna v pražském Kongresovém centru.

🔗https://t.co/7xTakxZY8p

[Dylan Conroy @cropodcast]

how do you find the right fandom brand for a partnership for a client who is looking to enter this space. In this clip from my podcast with @CalvinInnes GM and ECD of @JungvonMattNERD we break down the partnership they brokered between @MINI and the worlds largest fandom

[Dylan Conroy @cropodcast]

in my interview with ⁦@CalvinInnes⁩ ECD and GM of @JungvonMattNERD London we talked about the joys of creative leadership, but how people who are introverted are usually terrified of leading rooms and teams. As it becomes easier, its one of the most rewarding aspects

[Campaign @Campaignmag]

Is adland’s view of culture too mainstream?

@CalvinInnes https://t.co/im55vJxz79

[Little Black Book @LBBOnline]

.@jungvonmatt Nerd London's Calvin Innes on nerd cultures monumental evolution, where it could go next and why fandoms are perfect for fashion. https://t.co/8IGJ3PBTjD

[Emily Horgan @emohorgan]

We got nerdy about nerds in the latest episode of the Kids Media Club podcast. 🤓🤓🤓🤓

Thank you so much Calvin Innes for joining us to dissect this super interesting culture.

Perfect weekend listening, available wherever you get your podcasts.

[Campaign @Campaignmag]

When passion turns poisonous: navigating the power & peril of fandoms @CalvinInnes @jungvonmatt https://t.co/mJP9rsoVbG

[Calvin Innes @CalvinInnes]

Icon meets icon....

Signing off 2023 with a spec ad created from a concept I first put together a couple of years ago.

@adidas | @HarrisonFordLA
#ai #design #concept #creative #adidas #marketing

[Chris Mouse @chrismousefilm]

Meet Chris Mouse; a little mouse with big dreams.

Join him on his journey this Christmas, as he saves up his money to go to outer space, before he spots a friend in need...

Can he make his way to the moon? 🌙

[Calvin Innes @CalvinInnes]

Heading out to @ComplexCon next week so what better time to drop this concept collaboration between @adidas and @hotonesgameshow - looking forward to picking up some exclusive drops and sampling some red hot wings! #adidas #complexcon #hotones #sneakerhead

[Calvin Innes @CalvinInnes]

Bit late but anywhoo... anything Biscoff is worth the wait

@OneMinuteBriefs #WeirdProductChallenge

[Calvin Innes @CalvinInnes]

Kraken x HP Sauce.... you know it makes sense.

@OneMinuteBriefs #WeirdProductChallenge