Enterprise marketing dashboards are giving leaders a false sense of security. Relying exclusively on demand generation tracking software leaves massive, long-term brand equity out of the equation. In this quick insight breakdown, @Sparks President @MelissaLevy
The obsession with AI speed and efficiency is steering the marketing industry toward a dangerous trap. Real brand building still depends on distinctiveness, differentiation, and deep emotional connection. @SamLewis, SVP of Creative and Media at @DEPT®Agency
Discover why traditional influencer marketing is facing severe consumer fatigue. @TrueNativeMedia CEO @HeatherOsgood breaks down the critical psychological shift between transaction-oriented influencers and story-driven creators. For performance marketing teams and CMOs
Automated tools let challenger brands generate audio scripts in seconds, but can synthetic media build real long-term enterprise value? Spencer Morris, SVP of Identity and Data at Triton Digital, explains why the world's largest audio networks balance fast generative AI tech
Traditional corporate panels are completely broken. Because industry presentations are usually over-sanitized, safe, and cookie-cutter, audiences end up tuning out entirely. In this clip, @MichaelPratt, Creator & Host of @DigitalFightClub
In-room linear TV viewership is steadily dropping, and guests rarely interact with legacy on-screen systems. Bedside tablets stay turned on 15 to 16 hours a day, keeping them highly visible and capable of driving direct, clickable actions. @KevinBidner
How far are we from a future where AI handles our everyday shopping? In this clip from @TheAdPodcast live at @Possible, @DominickMiserandino (CEO of @RTMNexus)
Are you worried about AI taking your job? @Butler/Till CMO @Amanda lDeVito, MBA explains why enterprise operators and leaders are asking the wrong question entirely—and what they should focus on instead.
Full episode in the comments. Thanks @StrikeSocial
Getting an AI engine like @ChatGPT, @Gemini, @Claude, or @Perplexity to mention your brand is only half the battle. If the underlying data is broken, the model will hallucinate your product specs and you'll lose the customer at the final step.
In this clip from @TheAdPodcast
Check out my interview with @richapande from @hp on how they are using ai to reimagine how growth is driven. Full episode in bio, thanks @strikesocial for sending me to @possible