Calvin Scharffs

Calvin has over 20+ years of experience in marketing, product and project management for early-stage companies and Fortune 500 companies. - Opinions are my own.

[Digiday @Digiday]

Media agencies that approach multicultural as a separate or smaller investment almost immediately hamstring their marketing strategies. https://t.co/JTP9fxICtl

[Direct Digital Holdings @directdigitalh]

Direct Digital Holdings on @Nasdaq has released Q2 2023 earnings, showing strong #revenue growth of 67% YOY to $34.5 Million and raising FY 2023 revenue #guidance to $125M - $130M.

Read more: https://t.co/ZGpx2UHVZx

#stockmarket #MarTech #AdTech #DigitalMarketing #NASDAQ

[Direct Digital Holdings @directdigitalh]

Read the @AdMonsters #article highlighting why DDH company @colossus_ssp decided to do the right thing when it comes to its publishing partners impacted by the Media Math bankruptcy.

Article: https://t.co/CCOkTRGVQm

#AdTech #ProgrammaticAdvertising

[Calvin Scharffs @calvinscharffs]

Congratulations @colossus_ssp on Your #sammys win.

[Colossus SSP @colossus_ssp]

The @BigAwards awarded #ColossusSSP #ProductoftheYear in the 2023 Sales and Marketing Technology Awards, aka The Sammy’s. We are recognized for our unique tech stack that combines insights and intelligence in the digital ad buying ecosystem.

Read more: https://t.co/9IghTkCJEt

[Colossus SSP @colossus_ssp]

At #CannesLions2023 our #CEO Lashawnda Goffin and @directdigitalh's Mark Walker were interviewed by @614GroupRob of @_brand_safety. The interview covered how #generativeAI will affect the #digitalmarketing ecosystem.

Watch the full interview here: https://t.co/plYKKx6pA3

[Direct Digital Holdings @directdigitalh]

DDH will report financial results for Q2 2023 on Thursday, August 10, 2023. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results.

Access the webcast here: https://t.co/8sUYt7QPJR

#Q2Earnings #investors #investorrelations

[Huddled Masses @huddledmassesm]

At Huddled Masses we offer customized Media Planning and Buying services to ensure your #adcampaign is as efficient and effective as possible. We take pride in being #datadriven, #creative, and #accountable.

Learn more: https://t.co/PJFRbvh5RY

#mediaplanning #mediabuying

[Direct Digital Holdings @directdigitalh]

Last week at the #AZGCOT, @VisitTucsonAZ and @Orange142 won Best Marketing Campaign for their campaign "Tucson es tu casa." Congratulations!

Learn more about the tourism campaign and how @Orange142 successfully targeted Hispanic audiences in this article https://t.co/21wLoUlzHq

[Colossus SSP @colossus_ssp]

Last month, our CEO Lashawnda Goffin visited #CannesLions2023 and joined a panel entitled “#DEI & Dollars” moderated by @MomOfAllCapes of @femalequotient and featuring @chrisdewhite of @UltaBeauty and Alejandro Clabiorne of @MediahubWW.

Watch the panel:
https://t.co/TNF4erMz2S

[Orange 142™ @Orange142]

We're less than two weeks away from the 2023 @eTourismSummit! Scott Schult, Head of Strategy at Orange142, will co-present with our client Marisol Vindiola, Senior Director of Multicultural Marketing at @VisitTucsonAZ. Hope to see you there! #tourism #travelandtourism #conference

[MarTech360 @360MarTech]

Direct Digital Holdings Expands Executive Team

https://t.co/EtYkygcVu5

#newsmedia #martech #news #marketingtechnology #martech360

[Calvin Scharffs @calvinscharffs]

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

[MediaPost @MediaPost]

Abandoned mobile apps cost advertisers $29M in 2022, estimates #Pixalate https://t.co/d1FfVtZIsk @KLmarketdaily

[1440 @1440io]

These days, the customer journey is rarely linear. Learn how to stay agile with your customers as they wind through multiple touchpoints and channels. https://t.co/Ege89DlPtW

#omnichannel #omnichannelstrategy #omnichannelretail #omnichannelmarketing #omnichannelsales

[Pixalate Inc. @PixalateInc]

@PixalateInc's Q4 2022 Abandoned #Mobile Apps Report shows that over 1.8MM+ apps between the Google Play Store and Apple App Stores appear to have been abandoned.
https://t.co/Y6dKodxtWG

[MarTech Series @MarTechSeries]

@PixalateInc Announces December 2022 Top Programmatic Ad Sellers (SSPs) By Market Share for Connected TV Across Roku And Amazon Fire TV Platforms https://t.co/ia2EsxhcdX #martech #marketing #Technology #Pixalate

[Pixalate Inc. @PixalateInc]

Pixalate’s December 2022 Top Programmatic Ad Sellers (SSPs) By Market Share for Connected TV rankings see @magnite, Freewheel take the top spots in the Amazon Fire TV and Roku stores for North America. Check out our latest blog for more #rankings
https://t.co/TzjsCl7luE

[Pixalate Inc. @PixalateInc]

Pixalate Q&A: We spoke with Josh Solomon, Co-Founder of Luna Media, on Maintaining quality ad inventory across multiple devices.

#innovation #management #technology
https://t.co/STUWqNinad

[ADWEEK @Adweek]

Data clean room companies, which help publishers securely match their audience’s first-party data with that of marketers, are aiming to capture more market share as the ad industry seeks more privacy-focused ways of targeting. https://t.co/eb8Z49aY7t

[Pixalate Inc. @PixalateInc]

Pixalate's December 2022 Mobile Supply Side Platform Market Share Report.
https://t.co/Bhwf19MrRF