What if Cardano became the backbone of global agriculture?
The 5am earth proposal could bring:
2M+ monthly active users
7–10M monthly transactions
Up to $1.2B in ecosystem contribution
All driven by real farmers, real commodities, and real agriculture workflows on Cardano.
This is what mainstream adoption looks like.
What if Cardano became the backbone of global agriculture?
The 5am earth proposal could bring:
2M+ monthly active users
7–10M monthly transactions
Up to $1.2B in ecosystem contribution
All driven by real farmers, real commodities, and real agriculture workflows on Cardano.
This is what mainstream adoption looks like.
@stuff_io@Mo_Studio_@book_io Thanks for the update gang! Glad to hear your shift in priorities, something refreshing with all the chaos these days. Looking forward to the places @book_io and @stuff_io will go!
Adoption. Adoption. Adoption.
We all know Cardano needs more adoption — but what does our plan actually look like?
- Building safer, faster, better technology? Essential.
- Making life easier for developers? Absolutely.
- DeFi, interoperability? No argument there.
But technology alone is not a plan. Who are we building for? What unites us while preserving decentralization? How are we adapting to market shifts and emerging opportunities?
As @phillip_pon recently put it:
"Institutional/enterprise is the future of web3. Retail, historically the leader, is now a follower. Institutional adoption is everyone — the large banks, asset managers, insurers. If we don't have native integrations, they simply will not build on Cardano."
I fully agree. Through institutional adoption, we can bring the real benefits of blockchain and decentralisation to the masses. Stablecoins and cross-border payments are the obvious starting point. The next wave will likely come through seamless UX/UI — onboarding people who don't even realise they're using blockchain. My conviction: within 5–10 years, blockchain will be invisible infrastructure that delivers value to every person on the planet, whether they know it or not.
Think about the internet. We needed the infrastructure first — connectivity, speed, better hardware. That was the baseline. But then came the applications, and with them, an entirely different mindset: user-first, enterprise-focused, industry-disrupting. Blockchain is at that same inflection point.
The Product Committee did a great work in 2025 establishing a vision, mission, and north star KPIs — a strong foundation for direction.
Through collaboration with the GMC and Product Committees, we identified two areas where the ecosystem can meaningfully improve:
1. A Vertical Strategy Rather than spreading efforts thin, we need focused investment in areas where Cardano has a genuine strategic advantage — Bitcoin DeFi and government solutions are prime examples.
Each vertical should have:
- A disruptive solution addressing a massive, real-world problem
- Dedicated tech infrastructure and tooling (across multiple Cardano teams)
- A clear go-to-market strategy
- World-class partners ready to scale
- KPIs aligned with the Cardano 2030 roadmap
- Multiple dApps delivering solutions across vertical use cases
*Both the Orion Fund and Service Plan have independently identified vertical focus as critical to their success.
2. Lead Generation & Enterprise Onboarding A coordinated lead generation layer would allow the ecosystem to:
- Proactively reach the most relevant companies
- Manage incoming leads more efficiently
- Connect prospects with the right Cardano builders
- Support enterprises through onboarding (where BD teams invest the most time)
- Deploy a dedicated business task force — Pentad-style — to close deals
This treasury cycle will likely fund mostly technical proposals. They are all important — but technology alone will not drive adoption.
DReps are working incredibly hard under real pressure, and a budget framework (allocating across tech, business, and admin) would have helped guide decisions. We don't have that this time.
So to the ecosystem and to our DReps: please give serious attention to business and adoption-focused proposals. Engage with them, ask questions, push back where needed. Non-technical proposals may seem easier to critique (especially for non developers) — but remember, supporting adoption is not a soft goal. It is a strategic necessity. Funding technology alone increases risk; it doesn't reduce it.
I am deeply optimistic that Cardano will become a leader in meaningful, large-scale adoption. It depends on us — this extraordinary community, built on an incredible technical foundation. It is time to take it to the next level.
Thank you.
P.S. Sorry for the long post — I have plenty more to say about it 🙂
@Padierfind The best marketing would be bringing in major companies to use the chain. Why don’t they focus on that!? What have we gotten for all the other conferences they’ve held?
Support DReps who always put #Cardano first.
Tough questions should unite us, not be vilified or used to tear us apart.
@itsdave_ada
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@NaVi_GaT0R
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Idea for @Cardano_CF: I'm hearing/seeing that you already paid deposits on your space for the dates and times you told us the summit would be held, this year, in Singapore, around the time of Token 2049 (Oct 5-6 iirc). Do it. Charge for booths, get sponsors, charge for tickets. Provide sufficient proof of both spend, attendance, sponsorship, and at least some outcomes... Then ask us to reimburse you the difference. If a $1M USD/day event is truly worth it, then surely you are well capitalized enough to prove it to the community and get reimbursed on the backside, just like all FEs ask people attending conferences and events on their behalf to pay for their own airfare, hotels, and lodging and get reimbursed afterwards.
@Cardano_CF You still have the option of going forward with the summit and pay for it yourselves.
If you don’t deem it worthwhile, why ask for funding? If you do deem it worthwhile, why not fund it yourselves?
Seems like 65% wants it :) might be worth it!
Before we start blaming DReps, the community, fatigue, price action, or anything else, I want to give what I think is fair feedback on what went wrong with the proposal, why it failed to pass in the first place, and how this could have been avoided.
Instead of becoming something positive that the community could be excited about, the proposal turned into something people rolled their eyes at. It even became one of those proposals where the community used the vote to make a point about where it stands with founding entities.
In my opinion, this could have been avoided if the process had been handled correctly.
How it started
On November 13th, 2025, during the closing remarks of the Berlin Cardano Summit 2025, @F_Gregaard revealed that the next summit would happen in Singapore on October 5 and 6, around the time of TOKEN2049.
This was actually a good decision. It showed that the @Cardano_CF understood the need to get in front of the right crowd. We do not need to go too deep into that, but I do not think many people had an issue with the location or timing.
There was also a good balance between having the 2025 summit in Berlin, which gave many of us “eurepoors” a fairly accessible location to attend, while already knowing that the next one would be a bit more prestigious and internationally focused.
Up to this point, there were no real mistakes.
Where things started going wrong
Unfortunately, the mistakes started after that.
From November to March, there was basically nothing. No communication, no community involvement, and no visible public process. It felt like silent work by one corporation preparing an event and a treasury proposal behind closed doors.
In my opinion, this was the most crucial period, and it is where the proposal failed before voting even started.
That time should have been used not only to prepare the summit, but also to actively involve the community. If conversations were happening, they should not have been behind closed doors. They should have been public.
There should have been open AMAs with key builders, community members, and ecosystem participants. There should have been feedback rounds about what could be improved from previous years and what people wanted to see from the next summit.
Honestly, there should have been at least three or four smaller, connected PUBLIC sessions each month. That would have communicated two important things to the community: that you were present, and that you cared.
It would also have helped set expectations early. Even if you did not have exact numbers, you likely had ballpark figures in USD, since you were already working on the proposal. Sharing those early would have helped prepare the community for what was coming later in the year.
You could have used spaces, streams, open forms, and one-to-one calls with important community figures to turn the summit into something positive, as it should be. During those feedback rounds, I think you would also have learned that one of the things you should have done was invite a few people and projects from the community to Singapore so they could be represented.
Whether that meant free tickets, or a more tailored opportunity such as covered travel and accommodation, I do not think many people would have had an issue with it. Even if it increased the cost, most people would agree that having those people and projects at the summit would be beneficial (crucial) and would improve the ROI of the event.
Instead, what the community got was early-bird discounts and one blog post on March 3rd, looking back at the previous year. In that post, you also stated that some things for the 2026 summit had already been covered from 2025 summit revenue, and that you would again need to open a treasury withdrawal for the next year.
So, to sum up the period from November to March: you failed to communicate, you failed to work with the community, you failed to understand your own community, and you failed to set expectations for an important proposal.
The result? No Cardano Summit in 2026.
The April proposal
Then, after all of that, and after already losing five months, April 9th arrived and the first proposal was published as a joint proposal with @emurgo_io/@phillip_pon.
The exact decision-making process behind that joint proposal is unclear to me. I could speculate, but honestly, meh. The important point is that this was the version the community first had to react to.
The wording was essentially: if this does not pass, we will not make any changes, and there will be no summit this year.
I have to ask: are you mad?
Do you live in this community with the rest of us?
I will not call out specific people or entities, but do you understand that the community has had enough of feeling like it is being held in a chokehold by people or entities above it?
In my opinion, this was the second biggest issue with the proposal. Maybe if that announcement had been worded better, with a deeper explanation of what, why, and how, and with more transparency, you would not have faced such a strong backlash.
But there it was, backlash.
The reaction came too late
I also want to point out your reaction after April 9th.
You were silent for several months, and only after receiving backlash did you become more proactive. We then saw FAQs, spaces, more posts from CF, and more communication from involved individuals.
Honestly, you have to understand how that looked. At that point, it was too little, too late. The sudden activity and care came across as fake and dishonest, as if it was only happening to get the proposal passed.
Then came another issue.
After strongly stating that you would not resubmit, you resubmitted anyway, and quite quickly. It was only during the early UTC AMA spaces that I understood why: vendors were chasing you, and you needed to lock the venue and make payments.
You were forced into a corner, so of course you had to resubmit around April 28/29th.
But honestly, even if the proposal ask had dropped by 50 to 60%, I do not think it would have passed. The damage had already been done. You cannot go back in time and fix months of silence, inactivity, and blindness toward your own community.
After forcing the proposal onto the community in quite an aggressive way, the damage was already done. Even if you listened during that short window, it was too late.
Again, this could have been entirely avoided.
The second proposal was not enough
I also want to add that changing the proposal was not enough.
There were some small pushes and some communication, but from April to late May, you were again fairly silent and inactive. It felt like you thought you had done your work, made an easy fix, and could move on.
No.
You should have been campaigning and working on getting the proposal passed every day and night (actually every single day 24/7, no breaks, no weekends) from the April resubmission until the voting deadline on May 29th. That might have changed the result.
You did make some good decisions, such as abstaining from voting, but even that felt reactionary to backlash. At that point, I think you understood that voting for yourselves would do more harm than good, even if it meant the proposal would not pass.
But again, all of this could have been avoided.
Final thoughts
To sum up, it is a real shame that there will be no summit in 2026. The intention was good, and the value created could have been real.
But the proposal should never have passed in the way it was handled.
I hope you learn from this and understand where the mistakes were made. It is not all because price is down bad, and therefore people do not want spending. Spending and investment into Cardano are important, even during a bear market, and this was one of the initiatives that had potential for real returns.
But you failed to set expectations. And maybe, for the first time, you got a real taste of the impact that can have on your operations.
Hopefully, 2027 will be better. There is plenty of time.
But let this be a warning: if you come back in six months with another blog post saying how sad it was that we skipped 2026, and that here is a new proposal to vote on because we cannot miss two years in a row, it will fail again.
If you are an @IntersectMBO member and would like to contribute to discussions about how we can put the “members” back in MBO, to develop a member-led vision of what Intersect’s role should be and how we contribute to the #Cardano project, then please DM me.
If you are a past member who left because Intersect didn’t provide any value, please also consider joining the discussion, with a view to maybe rejoining if things change for the better.
Many institutions within crypto/blockchain are reevaluating their place (see Ethereum Foundation news) and we need to decide whether being a Catalyst-style budget facilitator and funds administrator for the entire ecosystem, is really something that needs to be done by an MBO.
We have some brilliant members with amazing ideas, who aren’t being supported, because the current focus is outward facing as a service provider. That needs to change.
Please reshare this post to help reach as many people as possible who may be interested 🙏
@thr33str1kes@emurgo_io@Cardano_CF@IOGroup They have the capacity to work together to do great things. I have to have some hope it’s possible, otherwise I’d sell and be out. But I believe in Cardano, its community, and its builders. There has to be a way to move forward together. But not on our backs with nothing to show
It’s a terrible look and insulting to the community. It’s so self serving and feels like the FEs don’t give a shit about us
The focus should be on bringing in viable use cases.
I hope they actually come through
Things feel bleak @emurgo_io@Cardano_CF@IOGroup
Read the room
cardano's "governance" has been turned into a complete joke. it will never be taken seriously after this level of corruption.
they just used genesis tokens in a bunch of burner wallets (tracked and proven) and voting power forcefully taken from Yoroi wallet users to vote for their own paid vacation. that's what this really is, do not fool yourself into thinking ADA will go up in value magically after this trip, or that the number of devs/token holders/users will rise even remotely significantly.
this makes us all look like complete idiots for thinking governance could be distributed appropriately, or that the founding entities could have even a shred of awareness of the optics of their own greed.
fucking disgusting.
@phillip_pon@IOHK_Charles@F_Gregaard Why are you not unified without the community having to fund it!? Isnt it in everyone’s best interest if you just start working together without pillaging the treasury?
Make it make sense.
@DaniVibesADA@IOHK_Charles@F_Gregaard It can’t only be when it’s convenient. They should be standing together all the time not only when funding is on the line.
I’m a nobody on here and don’t have many followers but I’m a die hard #Cardano fan and hold many tokens, of which $IAG is one.
There comes a point when even being “right” doesn’t matter anymore.
I think @NaVi_GaT0R was completely justified for asking the question. However…