Carlos Fernandez

Head of GTM Strategy + Analytics @officiallyiru

[Carlos Fernandez @CarlosFeIru]

@PGATour @PresidentsCup You just love to see that excellent form

[Charly Wargnier ♨️ @DataChaz]

..and they say romance is dead

[Carlos Fernandez @CarlosFeIru]

We're VERY excited about this one. Iru is ready to support multi-tenancy solutions on our all-in-one platform.

[Iru @officiallyiru]

Automating multi-tenant device management has never been easier.

Learn more about our MSP program in 🧵

[Carlos Fernandez @CarlosFeIru]

You know a meme has jumped the shark when you see it on your local protein bar

[Carlos Fernandez @CarlosFeIru]

@danellisona Brand awareness. Why do people pay for offline ads?

[Carlos Fernandez @CarlosFeIru]

@paulg Even if AI is anthropomorphizing, the em dashes are always a reminder you're talking to a bot!

[Carlos Fernandez @CarlosFeIru]

Validity, fit, and intent are three gates. Most teams collapse them into one “qualified” flag and then wonder why the funnel lies. Establish and enforce clear definitions for each flag, or stop calling the output a lead.

[Carlos Fernandez @CarlosFeIru]

2026 knowledge worker keyboard

[Carlos Fernandez @CarlosFeIru]

We're very excited about this launch! Please DM if you're outgrowing your stitched-together IT solution. @ycombinator 👋

[Iru @officiallyiru]

Most startups buy IT twice: a cheap patchwork of point tools, then a replacement when growth outruns it. Iru for Startups is one platform built to scale, so you don’t have to migrate in the future

[Carlos Fernandez @CarlosFeIru]

@tbpn @jeffreykWNDR 😲

[Carlos Fernandez @CarlosFeIru]

@GolfChannel No Lakers?!

[Carlos Fernandez @CarlosFeIru]

@Top100Rick 👀

[Carlos Fernandez @CarlosFeIru]

Makes me wonder what the race for the best device management company would look like

[MAX @maxxmalist]

The race for AGI

Script: Sherpa by Pocket FM
Video: Seedance 2.5

[Carlos Fernandez @CarlosFeIru]

Learn more about how Iru supports Windows fleets of all sizes in our Thursday webinar. Details below

[Iru @officiallyiru]

Why does verifying a Windows patch take longer than shipping it? Shipping is one action. Verifying means proving every device applied it. Lance Crandall shows how to push apps and configs fleet-wide and confirm they landed. Sep 24, 11 AM ET, 45 min, live Q&A.

https://t.co/9H9t3w8Jbu

[Carlos Fernandez @CarlosFeIru]

This was always the bill coming due. You can buy talent, purses, and airtime, but not instant legitimacy with the institutions that define major championship golf. LIV’s choices made this review inevitable.

[NUCLR GOLF @NUCLRGOLF]

🚨⛳️🏴󠁧󠁢󠁳󠁣󠁴󠁿 #UNDER REVIEW — The R&A has elected not to pre announce a LIV Golf qualification pathway for entry into The 2027 Open at St. Andrews at this time, adding “the exemption for the LIV Golf Order of Merit remains under review until the 2027 LIV Golf schedule is confirmed.”

[Carlos Fernandez @CarlosFeIru]

“If you can find joy in the mundane work that no one else sees, the lights will eventually shine on you.”

[Reads with Ravi @readswithravi]

This paragraph by Kobe Bryant hits hard:

“Everyone wants to be a beast. Everyone wants to be the best. But very few people are willing to do what it actually takes. Because what it takes is boring. It is waking up at 4:00 AM. It is shooting the same shot a thousand times. It is watching the film when you are tired. People fall in love with the result, but they hate the process. You have to fall in love with the boredom. You have to fall in love with the repetition. If you can find joy in the mundane work that no one else sees, the lights will eventually shine on you.”

[Carlos Fernandez @CarlosFeIru]

Is the underlying AI-risk argument compelling or was this a coordinated narative rollout?

[The Wall Street Journal @WSJ]

Over the past week, a global reckoning about the risks of AI spread from the frontier labs of Silicon Valley to living rooms across America and the corridors of power in Washington and Beijing. And it all started with a guy nobody had ever heard of. https://t.co/D354fF8mdb

[Carlos Fernandez @CarlosFeIru]

Responsible capital never needed a trend reversal to stop tokenmaxxing. You do not give every workstream the most expensive tool in the building. You give it the cheapest tool that still produces an artifact leadership can act on.

[Carlos Fernandez @CarlosFeIru]

@KaylaSiemon 🫶 Clay 🫶

[Carlos Fernandez @CarlosFeIru]

We also have very well-known AI companies as customers I wish we could've listed here!

Learn more about our Windows offering in the original post's link.

[Iru @officiallyiru]

"Wait, Iru does Windows MDM now?" — An actual customer.
Yep. 500+ companies use Iru to simplify Windows device management.
See how 👇
https://t.co/nG4DDkqWQn