Carlos Santiago

Prez & Chief Strategist @Santiago_Group. CoFounder @ANA_AIMM. Insights, Research, Analytics, Growth Strategies for GenZ, Millennial, Multicultural & Inclusive

[Carlos Santiago @Carlos_SSG]

Let’s join in celebrating our path to freedom and every American and Immigrant that makes this nation great! https://t.co/oK1iffmdAO

[Carlos Santiago @Carlos_SSG]

One week to Paramount Advertising’s insightful analysis of LGBTQ+ insights and what can marketers do to become a better ally. Thanks Angel Bellon and David Pangilinan for your thought leadership and partnership in ANA AIMM. https://t.co/vOg2eknDyi

[Carlos Santiago @Carlos_SSG]

Very proud of ANA AIMM Board Member Gary Osifchin for making equality and inclusion a corporate priority and leading Reckitt’s brands transformations towards cultural authenticity.

Cultural Inclusion Accelerator™
Association of National Advertisers https://t.co/Fu1wgBhAoS

[Carlos Santiago @Carlos_SSG]

It’s time to eradicate Data Biases from ad industry. 50-67% of multicultural consumers have been invisible or underrepresented in data and their value has been systematically misrepresented as WNH minimizing the power of their ROI and advertisers investme…https://t.co/M0EaYuUn52

[Carlos Santiago @Carlos_SSG]

Not only Ad Council & @LopezNegrete teams’ Emergency Preparedness campaign scored at the highest cultural relevancy level moving the hearts, minds, and souls of Hispanics, but the work transcended across Black, People with Disabilities, and overall Genera…https://t.co/XNxzscydBS

[Carlos Santiago @Carlos_SSG]

AIMM’s The Age of Empowered Diverse Consumers in Cannes now discussing “Breaking the Bamboo Ceiling and Bringing Others Along”
Association of National Advertisers ANA AIMM Meta TDW+Co Asians In Advertising @kheelee 3AF: Asian American Advertising Feder…https://t.co/DLb2qUJmeJ

[Carlos Santiago @Carlos_SSG]

Can our industry Eradicate Data Biases?
AIMM in Cannes with Verve Group Getty Images stage next.
Nielsen https://t.co/tc8D9Qyeqk Truthset https://t.co/lkU86075J7

[Carlos Santiago @Carlos_SSG]

On Cannes stage now:
Reinfocing LGBTQ+ Marketing.
Thanks GLAAD Walton Isaacson Procter & Gamble Getty Images Verve Group https://t.co/xynqE2xK1d

[Carlos Santiago @Carlos_SSG]

Don't let the sun go down in Cannes without joining The Age of Empowered Diverse Consumers as ANA AIMM Getty Images Ad Council Verve Group and industry luminaries unpack barriers and address opportunities for Culturally Inclusive M…https://t.co/Lq1YuKSQdH https://t.co/7Bx2b7Il54

[Carlos Santiago @Carlos_SSG]

Happy International Women's Day! Today we celebrate the progressive efforts of women around the world to advance the women's rights movement and achieve gender equality. #internationalwomensday #womensrights #genderequality #representationmatters

[Carlos Santiago @Carlos_SSG]

Did you know that DEI reflections in ads can lift Brand Trust up to 82%? The @CIAccelerator has a new opportunity to introduce more brands to cultural relevancy & #DEIB copy testing with an exciting Buy 1, Get 1 Free offer ending April 15. Learn more: https://t.co/uLZaCwxP4N

[Carlos Santiago @Carlos_SSG]

2022 brought many learning opportunities for the MC&I marketing industry. Using CIIM™ and the DEI Accelerator™, @CIAccelerator has unveiled facts that validate the power of culture & DEI reflections in marketing. Here are the Top 10 learnings of 2022. https://t.co/BcPRKMPED2

[Carlos Santiago @Carlos_SSG]

SSG’s analysis of Nielsen Scarborough syndicated data shows #GenXers and #Boomers have the largest share of growth at 71% of home ownership and lead any home improvement category at 64%. Want to learn more about each #multicultural segment? Read here: https://t.co/jSH9JzZruc

[Carlos Santiago @Carlos_SSG]

Leverage the CIIM™ tool to test Cultural Relevancy & DEI in all Mass Market and Multicultural & Inclusive campaigns. Take advantage of this limited-time promotion through 4/30. It applies only to a total of 2 ads (1 bought, 1 free) tested through CIIM™. https://t.co/tFTI3x2ytb

[Carlos Santiago @Carlos_SSG]

A 2022 tracker by the @CIAccelerator, co-founded by SSG, shows that 83% of LGBTQ+ expect brands to take public views on discriminatory policies against them – the highest of any racial or ethnic group. Read more on our blog here: https://t.co/O86QSGqj4c

[Carlos Santiago @Carlos_SSG]

Multicultural consumer resiliency & aspiration drive 2023 opportunities for brands. Since April 2020, the bottom half of earners continually outpaced inflation, & inequality has fallen for the first time in a long time. Read our new blog on our website: https://t.co/yB0uZHP9XL

[Carlos Santiago @Carlos_SSG]

Culture explains 66% of ads’ sales performance and opens the door to the heart of consumers, leading to authentic connections & higher relevancy. Don't miss our Buy 1, Get 1 Free Promo to start the new year on the right foot. Learn more here: https://t.co/EcSTFPGHfO

[Carlos Santiago @Carlos_SSG]

A new LGBTQ+ study from WPP sheds light on DE&I and how the need for inclusion goes beyond just the workplace. Check out our latest blog on our website and LinkedIn. https://t.co/rVMhuks6gT

[Carlos Santiago @Carlos_SSG]

SSG’s analysis of @nielsen Scarborough syndicated data shows #GenXers & #Boomers have the largest share of growth at 71% of home ownership and lead any home improvement category at 64%. Want to learn more about the #multicultural consumer? Read here: https://t.co/Jbe0gH3lTv

[Carlos Santiago @Carlos_SSG]

Hispanic consumers are hopeful for the future, & are 1.4x as likely as White Non-Hispanics to say their incomes will improve. Read our new blog post to learn more about what multicultural consumers are considering when it comes to their spending in 2023. https://t.co/aYp8U1iYT1