Carryl Pierre

Dynamic Marketer with an entrepreneurial bent. Passionate about marketing, female empowerment, music and rescue dogs.

[IAB @iab]

"Marketing is about helping people, understanding them deeply and learning how to unlock their needs. It’s crucial for growth," - said @BraceyEsi (@Unilever), in a conversation with @JennaL15 (@libertymutual), #IAB's @CarrylPierre, and Jennie Weber (@BestBuy)! #IABALM

[Carryl Pierre @CarrylPierre]

Kicked off day 2 at the @Cannes_Lions with @amazon Ads' Alan Moss and Britt Gannon, @CocaCola Manuel "Manolo" Arroyo, and @McDonalds' Caleb Pearson where we discussed the key trends advertisers need to know about this year.
https://t.co/ZG8x2tg0pV via @LinkedIn

[New York Metro Weather @nymetrowx]

Lower Manhattan via @EarthCam as we approach 2:00pm. Speechless.

[Carryl Pierre @CarrylPierre]

Dr. Laurie Santos from The Happiness Lab @iab @iHeartPodcasts #MentalHealthAwarenessMonth #iabpodcastupfront

[Carryl Pierre @CarrylPierre]

Podcasting has experienced the greatest growth in YOY reach. Get this: 32% of 18-49 year olds are listening to podcasts daily. That's huge! #iabpodcastupfront

[Carryl Pierre @CarrylPierre]

It's on! @iab Podcast Upfront. #iabpodcastupfront

[Carryl Pierre @CarrylPierre]

@LouPas @adfontesmedia Congrats @LouPas

[Carryl Pierre @CarrylPierre]

What to expect from the FTC heard @iab #publicpolicylegalsummit when it comes to personalized advertising (ANPR). "Submissions are in review and likely may deal with a discreet issue."

[IAB @iab]

We are proud of our #IAB family, & are thrilled to share the following promotions: Matthew Azark, (Sr. Manager, MED), @jiannamariel (Marketing Manager), Daniel Phelan (Sr. Accountant), Matthew Renne (Sr. Account Director, L&D) & Soizic Sacrez (VP, Marketing). Congratulations! 👏

[Carryl Pierre @CarrylPierre]

Project Crosswalk 2.0: Connected TV Compliance in a New Privacy Law Era https://t.co/uwTgu0IqRs via @iab

[Carryl Pierre @CarrylPierre]

Wake up with @iab in DC at the #publicpolicylegalsummit

[IAB @iab]

Next week at #IAB's #PublicPolicyLegalSummit, thought leaders from @KelleyDrye, @ketch_digital, @Instacart, @Fanatics, and @dotdashmeredith will break down the state #privacy compliance landscape for #publishers and provide valuable insights. Learn more: https://t.co/6PzYlP7RGT

[Carryl Pierre @CarrylPierre]

Regardless of the brand, your customers are gamers including 70% of mom who game daily. Bobby @AdArcade_io @iab #IABPlayFronts

[Carryl Pierre @CarrylPierre]

"Gaming is not monolithic" Jonathan @ATVI_AB @iab #IABPlayFronts

[Carryl Pierre @CarrylPierre]

Ricardo @gamefamstudios @warnermusic @Intuit Saweetie Super Bowl concert @Roblox enabled gamification and customization beyond that of a real-life concert. It enabled the fans to connect with her & each other both during the concert and after as it lives on. @iab #IABPlayFronts

[Carryl Pierre @CarrylPierre]

Gabrielle @zynga mobile gaming is the 1st screen "ubiquitous and portable"

[IAB @iab]

Packed room at #IABPlayFronts!

[Carryl Pierre @CarrylPierre]

Similar to CTV which came on the market only 5 years ago, gaming is the next untapped oasis for reaching consumers through relevant advertising. @TheTradeDesk @bidstack @iab #IABPlayFronts

[Carryl Pierre @CarrylPierre]

5 Misperceptions about in-game advertising from @iab latest research.
1 - Costly to get started
2 - Difficult to activate at scale
3 - Doesn't deliver on full-funnel objectives
4 - Lacks standards to measure
5 - Isn't brand safe
Download the report here https://t.co/XBpPQyDjH4

[Carryl Pierre @CarrylPierre]

Be adaptive and take calculated steps and go in with the sense of "wanting to do the audience right" and ensuring that their game playing is enhanced. @iab #IABPlayFronts with Paul @pepsi Beth @allybank Nicolas @COTYInc Lauryn @mondelez