ICYMI: IN this month's Misinformation Monitor newsletter from @NewsGuardRating , we explore how COVID-19 misinformation spreads. Including how one particular hoax started on an obscure site in India and found its way to highly trafficked US sites:
https://t.co/6ZUKhhylAQ
Note to marketing people at @Lowes@menswearhouse@nike (and others). If you used BrandGuard, the humanly curated brand safety product from NewsGuard, your ads would only appear on NewsGuard rated GREEN news sites—not sites like this:
NewsGuard co-CEO @crovitz on our new BrandGuard service: "An advertiser’s worst nightmare is having an ad placement damage even one customer’s trust in a brand." That can happen when your brand shows up on hoaxes & conspiracy theories like this death hoax with an @Instacart ad.
BrandGuard is our new service for advertisers and ad agencies. It allows them to license our ratings to make custom decisions about where to display their ads. For instance, they could exclude ALL sites that regularly publish false information. https://t.co/zB1q1jOCs9
Much misinformation is supported by programmatic ads. For example, here are ads from major brands like @Starbucks@CapitalOne@Progressive on @NTKNet, which looks like news but is run by a political PR firm. That's why we're launching BrandGuard: https://t.co/AhJ8Hy3Tqn
It's worth noting that networks of red-rated sites like The Political Voice (32 duplicate URLs, murky ownership, distorted facts) have programmatic ads everywhere. Do brands really want their ads displayed on hoax stories? (That's why NewsGuard has a #brandsafety product too.)
It's easy to accuse a black-box #algorithm of bias because nobody knows how it really works. That's why NewsGuard has trained journalists--not machines--rating thousands of news sites. Unlike an algorithm, our process is completely transparent: https://t.co/gXd4R6sG29
Disinformation can distort democracy. Those who propagate it seek to undermine trust in democratic institutions, and sow discord and conflict. #Microsoft is defending against disinformation in partnership with NewsGuard. https://t.co/9sMK3PpIeg
NewsGuard is LIVE. Read about the launch exclusively on @axios and download the extension on Chrome https://t.co/Zw6KyzQy3S or Edge https://t.co/YyVFoB0qra
https://t.co/xToOrIjk9b