Carter Loesch

[Collateral.Market @collateral_mkt]

Most people don’t have goals.
They have fantasies with no downside.

That’s why they can say “I’m building a business” for 3 years and nothing happens.

Collateral is simple:

Pick a measurable target.
Put money behind it.
Hit it or lose the stake.
Talk is free for a reason.

[Carter Loesch @CarterLoesch]

@collateral_mkt Painfully true. The moment there’s real downside, people find out whether they actually wanted the goal or just liked saying it out loud.