Most people don’t have goals.
They have fantasies with no downside.
That’s why they can say “I’m building a business” for 3 years and nothing happens.
Collateral is simple:
Pick a measurable target.
Put money behind it.
Hit it or lose the stake.
Talk is free for a reason.
@collateral_mkt Painfully true. The moment there’s real downside, people find out whether they actually wanted the goal or just liked saying it out loud.